Business Brain episode 617, hosted by Dave Hamilton and Shannon Jean, covers insights on business growth, persistence, and the value of consistency.

Dave shares his experience attending the NAMM conference, a key event in the music industry, where he was invited as press due to his Gig Gab podcast. Reflecting on his journey, he emphasizes the concept of “overnight success,” taking ten years, underscoring the importance of long-term consistency in content creation. He compares this with the Business Brain podcast, which also started a decade ago, highlighting how both shows have evolved and gained industry credibility over time.

Shannon shares his own journey, crediting the podcast for helping him refine his ideas, become more comfortable discussing successes and failures, and ultimately transitioning into a content creator and business coach. He explains how consistently sharing content on X (Twitter) and experimenting with different revenue models—such as paid posts, subscriptions, digital guides, and coaching.

The discussion shifts to the power of persistence, with Shannon reflecting on a past million-dollar mistake that he once kept hidden due to shame but now uses as a learning experience for others. He highlights the importance of having the right support system, particularly his spouse, and how that helped him push forward. Both hosts discuss how consistency, data tracking, and treating content creation as a real business have contributed to their success.

The episode concludes with a teaser for next week’s discussion on differentiating between the product being sold and the delivery method used to reach customers. They encourage listeners to send feedback and leave reviews, reinforcing the value of audience engagement in their business strategy.

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