June 21, 2023

The $100B+ "Creator Economy" Revealed

57 minutes

Mr. Beast might make $50M a year...but how much does the average influencer earn? Which platform lends itself most readily to monetization? And how have some influencers scaled to eight-figure, long-lasting businesses—like our guest, Thomas Frank with 3M subscribers—while others flame out in 18 months? We answer all of these juicy questions and dive into the hard numbers.

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Transcripts can be found at podcast.moneywithkatie.com.

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Mentioned in the Episode

Thomas Frank on YouTube: https://www.youtube.com/channel/UCG-KntY7aVnIGXYEBQvmBAQ

The value of the creator economy: https://influencermarketinghub.com/ebooks/Creator_Economy_-_Creator%20Earnings_Benchmark_2021.pdf

1 in 4 Gen Zers plan to become content creators: https://thehill.com/changing-america/enrichment/arts-culture/3614182-1-in-4-gen-z-ers-plan-to-become-social-media-influencers/

Neal Schaffer on The Age of Influence: https://nealschaffer.com/influencer-marketing-statistics/

89% of advertisers found influencer marketing to be at least as effective as other methods: https://www.smartinsights.com/online-pr/influencer-marketing-effectiveness/

Blogilates case study: https://www.instagram.com/blogilates/?hl=en

Mr. Beast case study: https://www.thoughtleaders.io/blog/how-much-does-mrbeast-spend-a-month

Nick Huber case study: https://www.mfmpod.com/127-with-nick-huber-building-a-10m-self-storage-business-and-the-opportunities-in-sweaty-startups/

Melissa Wood Tepperberg case study: https://www.hbs.edu/faculty/Pages/item.aspx?num=60307

Thomas Frank's creator resources: https://creator.thomasjfrank.com/

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