Why did a critically acclaimed movie with comparisons to Silence of the Lambs completely flop at the box office? In this episode, we break down the curious case of Strange Darlings—a film that had all the makings of a hit but fell victim to a disastrous marketing strategy. Using the ongoing $10 million marketing lawsuit as a case study, we explore the dangers of vanity metrics and misleading strategies and why a solid marketing plan is just as critical as the content itself. From the importance of strategic branding to the pitfalls of prioritizing aesthetics over effectiveness, this conversation uncovers valuable lessons for businesses and brands. Tune in to find out how marketing missteps can cost millions—and how agencies taking advantage of clients are more common than you think.