In this episode, Randy and I share the behind-the-scenes results of our gym’s price increase experiment and why most gym owners avoid raising rates out of fear of losing members.

We break down how we increased our semi-private training membership from $99/week to $109.99/week and another membership to $139.99/week, starting March 1. After multiple billing cycles, we saw zero client losses, and the change is projected to generate six figures in additional annual revenue—money that can go directly toward coach retention, staff development, and improving the client experience

We also explain why weekly gym pricing reduces pushback, how to calculate the break-even math on price increases, and why the best time for most gyms to raise rates is between early Q2 and early Q3.