Ralph Burns and chief strategist John Moran from Tier 11 break down a detailed case study focused on optimizing a Google ad campaign for a service-based client. They discuss the challenges of scaling in competitive markets using a two-step strategy combining TCPA and MaxClicks campaigns. John talks about how they achieved a 140% revenue increase while reducing ad spend by 27%, providing insights into managing media efficiency and gaining early wins. It's a deep dive into the mechanics of ad optimization, with key takeaways for marketers looking to fine-tune their strategies.

Chapters

• 00:00:00 – Kickoff: Diving Into Q4 Strategies and Case Studies
• 00:05:00 – Unveiling the Dual Prong Strategy
• 00:10:00 – Breaking Down the Campaign Setup
• 00:15:00 – MaxClicks Delivers Early Wins
• 00:20:00 – TCPA vs. MaxClicks: A Winning Combo
• 00:25:00 – Targeting the Right Audience with Smart Bidding
• 00:30:00 – Knowing Your Client’s Business: A Key to Success
• 00:35:00 – Reviewing State-by-State Ad Performance
• 00:40:00 – Scaling Smartly Through Seasonal Shifts
• 00:45:00 – Leveraging Audience Data for Better Ads
• 00:50:00 – Looking Ahead: Next Steps for Campaign Growth

LINKS AND RESOURCES:

• Tier 11 on YouTube
• Get Your Marketing Performance Indicators™ Checklist Now!
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

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https://www.activecampaign.com/

https://www.activecampaign.com/

https://unbounce.com/pt/