In this eye-opening episode, trademark attorney Joey Vitale busts the biggest myths about brand protection—and reveals the costly mistake too many entrepreneurs make: skipping trademarks until it’s too late.

Joey breaks down the difference between your backstage business (your LLC) and your onstage identity (your brand)—and why without a trademark, someone else could legally force you to rebrand... even if you’ve been around for years.

From Google searches that offer false confidence to names that are legally “too generic” to own, Joey explains it all with clarity, humor, and real talk. Plus, he shares how to play both defense and offense with your brand—so you can build boldly and protect what’s yours.

If you’re building a brand you love, this episode is a must-listen.

07:11 The Truth About Trademarks: Joey’s Take on What Really Matters 12:11 Rookie Moves: The Most Common (and Costly) Trademark Mistakes 31:01 Real-World Trademark Wins, Fails, and Lessons Learned 36:34 Your Next Steps: How to Protect Your Brand with Confidence

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Joey Vitale's Resources

Instagram Website ($300 discount if you mention The Wise Practice Podcast) Email Joey, and he will send you a free copy of his book! [email protected]

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