A clear understanding of what makes your audience tick is key to ensuring your marketing is on point.

So often people forget this.

They get swept up in the latest quick fix marketing tricks, Facebook ad hacks and flavour-of-the-month sales funnels that they ignore that the foundation of successful marketing is understanding your audience.

Their pains, their problems, their motivations.

This stuff isn’t difficult to zero in on. And in this week’s podcast, I discuss the 3 questions every single membership site owner should be asking, and what to do with the answers to improve both your marketing and your retention strategies.

Episode Summary:

• Why you need to understand your members motivations in order to refine your marketing communications
• The 3 most important segments of your audience that you need to be speaking to
• Specific examples of how to use member (and non member) feedback in order to change your sales page, email messages and other areas of your marketing strategy
• The keys to preempting and preventing cancellations, and tempting ex-members to return