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"I shipped the bike and a couple of weeks later, the real credit card holder got a statement, said I didn't place that order, filed a chargeback, and then the money was gone."
Also on YouTube: https://youtu.be/6k4iyfvjuTA
John Murphy's first-ever Shopify sale was a total scam. Two weeks into launching, he wired a $5,000 e-bike to a guy putting on an old man's voice over the phone. That single chargeback kicked off an eight-year obsession with not getting burned again. He grew eBike Generation into a $3M store and pieced together a fraud detection stack that didn't eat his razor-thin drop shipping margins. Now he runs FRIQ Labs, productizing the system he built for himself.
We covered the trifecta of red flags that almost always mean fraud, why you should never auto-capture payments on Shopify, and how being curious about a single weird order can save you thousands.
Swym - Wishlists, Back in Stock alerts, & more
Zipify - Build high-converting sales funnels
Promo Party - We built an app!
https://promoparty.app/
Apply for Shopify Help
See Our Results
Free Newsletter
The Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.
By Kurt Elster, Paul Reda4.7
258258 ratings
"I shipped the bike and a couple of weeks later, the real credit card holder got a statement, said I didn't place that order, filed a chargeback, and then the money was gone."
Also on YouTube: https://youtu.be/6k4iyfvjuTA
John Murphy's first-ever Shopify sale was a total scam. Two weeks into launching, he wired a $5,000 e-bike to a guy putting on an old man's voice over the phone. That single chargeback kicked off an eight-year obsession with not getting burned again. He grew eBike Generation into a $3M store and pieced together a fraud detection stack that didn't eat his razor-thin drop shipping margins. Now he runs FRIQ Labs, productizing the system he built for himself.
We covered the trifecta of red flags that almost always mean fraud, why you should never auto-capture payments on Shopify, and how being curious about a single weird order can save you thousands.
Swym - Wishlists, Back in Stock alerts, & more
Zipify - Build high-converting sales funnels
Promo Party - We built an app!
https://promoparty.app/
Apply for Shopify Help
See Our Results
Free Newsletter
The Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.

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