There are three types of offers sellers can use to increase meeting conversion rates. Jason Bay (CEO 2 Outbound Squad, Sales Influencer @ Salesforce) breaks them down:

✅ The Blind Date — Hype up your AE or SE like you’d hype a friend before a first date. Build instant credibility.

✅ The One-to-Many — Share valuable industry insights, competitor gaps, or research-backed reports to spark curiosity.

✅ The One-to-One — Create personalized audits, resources, or benchmarks tailored to your prospect’s world.

No weak CTAs. No generic meeting pitches. Just offers your prospects actually care about.

Learn how to weave these into your cold calls, emails, and discovery process—plus how AI tools like ChatGPT make building custom resources faster than ever.

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