Sign up to save your podcasts
Or
Share The $30M One-Pager: How Top Reps Build Business Cases That Actually Close | Bite-Sized Tactics
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
The $30M One-Pager: How Top Reps Build Business Cases That Actually Close | Bite-Sized Tactics
Nate’s Business Case Template
One of the largest deals Nate (Co-Founder @ Fluint & Chief Growth Office @ Global Venture Network) ever closed—$30M—was won with a single, unbranded page. No logos. No design. Just black text on white paper.
Why? Because it felt internal to the customer—not like a vendor pitch.
The structure? Just 5 parts:
1. Priority-Driven Headline – Use the exec’s own language
2. Problem Statement – Frame the problem in a way that aligns with what you uniquely solve
3. Recommended Approach – Highlight 3 key things only you can do differently
4. Target Outcomes – Flip the problem into clear, metric-driven results
5. Required Investment – Be honest about time, money, and effort—don’t minimize it
The key? Anchor the entire narrative in what the executive already cares about. If it sounds like an internal initiative, it gets bought in like one.
RESOURCES DISCUSSED
Save $50 on any 30MPC course with code “PODCAST”
View all episodes
By Armand Farrokh & Nick Cegelski
4.8
383383 ratings
Nate’s Business Case Template
One of the largest deals Nate (Co-Founder @ Fluint & Chief Growth Office @ Global Venture Network) ever closed—$30M—was won with a single, unbranded page. No logos. No design. Just black text on white paper.
Why? Because it felt internal to the customer—not like a vendor pitch.
The structure? Just 5 parts:
1. Priority-Driven Headline – Use the exec’s own language
2. Problem Statement – Frame the problem in a way that aligns with what you uniquely solve
3. Recommended Approach – Highlight 3 key things only you can do differently
4. Target Outcomes – Flip the problem into clear, metric-driven results
5. Required Investment – Be honest about time, money, and effort—don’t minimize it
The key? Anchor the entire narrative in what the executive already cares about. If it sounds like an internal initiative, it gets bought in like one.
RESOURCES DISCUSSED
Save $50 on any 30MPC course with code “PODCAST”
More shows like 30 Minutes to President's Club | No-Nonsense Sales
View all
The Advanced Selling Podcast
350 Listeners
Sales Gravy: Jeb Blount
575 Listeners
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
1,120 Listeners
The Official SaaStr Podcast: SaaS | Founders | Investors
175 Listeners
Sales Influence Podcast
324 Listeners
The Martell Method w/ Dan Martell
496 Listeners
The Game with Alex Hormozi
4,384 Listeners
Sales Logic - Selling Strategies That Work
60 Listeners
Grit
187 Listeners
Next Level Podcast with Jeremy Miner
149 Listeners
The Sales Management. Simplified. Podcast with Mike Weinberg
257 Listeners
30MPC Hall of Fame | 30 Minutes to President's Club
8 Listeners
Revenue Builders
154 Listeners
Next Level Pros
171 Listeners
The Level Up Podcast w/ Paul Alex
307 Listeners
Pitch Me Podcast
29 Listeners