We’ve analyzed the problem, now it’s time to fix it. But, before we get to any solutions, we have one last question about conversion rate to answer…

From website session to add-to-cart to initiate checkout to purchase – where did visitors drop off in the funnel?

Once we determined the answer, we came up with a 4-step plan to fix conversion rate.

As an added bonus, here's the Strategy Deck for 31 Bits: https://drive.google.com/file/d/1unKoo-tmjOC9BIx0YuFix4EAPdNGLqj8/view?usp=sharing

We’ve analyzed the problem, now it’s time to fix it. But, before we get to any solutions, we have one last question about conversion rate to answer… From website session to add-to-cart to initiate checkout to purchase – where did visitors drop off in the funnel? Once we determined the answer, we came up with a 4-step plan to fix conversion rate. As an added bonus, here's the Strategy Deck for 31 Bits: https://drive.google.com/file/d/1unKoo-tmjOC9BIx0YuFix4EAPdNGLqj8/view?usp=sharing

The 4 Steps To Fix Conversion Rate (S2:E3)

2020 transformed the world of ecommerce forever.

For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.

So how do you navigate this dangerous new reality?

No matter how you do it, you’d better not do it alone.

That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday &amp; Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.

Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor &amp; Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.

Business

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.

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The 4 Steps To Fix Conversion Rate (S2:E3)

The 4 Steps To Fix Conversion Rate (S2:E3)

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