Called & Crowned

The 4 Things Every Powerful Brand Message Has (And Why Yours Might Not Be Landing)


Listen Later

Most personal brand messages fall flat because they’re built to sound good, not to connect. If people can’t feel it, they won’t follow it. 

You can have a stunning logo, perfectly curated posts, and show up on every platform, but if people can’t instantly tell a friend why they follow you, you’re not creating impact… you’re just adding to the noise. 

In this episode, Emily unpacks why most messages get lost in the scroll and the subtle shifts that turn a personal brand into one people can’t stop talking about. She’ll challenge the way you’ve been taught to “show up” online, expose the hidden reasons your audience isn’t engaging, and give you the tools to finally share a message that lands. Because the truth is, your brand’s power isn’t in how good it lands. It’s in how deeply it connects. 

What You’ll Learn:
  • The qualities every brand message must carry to connect deeply
  • How to speak with clarity so even a 12-year-old can repeat your message
  • Why conviction, not polish, makes you magnetic
  • The surprising way to stand out without being controversial
  • How to create a calling-based personal brand that creates legacy, not just likes
  • Timestamps:

    (02:01) - Why clarity is more powerful than content

    (04:53) - The real reason why your message isn’t landing
    (05:17) - Why complexity kills clarity
    (06:22) - How to make your message instantly repeatable
    (09:10) - How to make people say “That’s me”
    (10:42) - Conviction beats polish every time
    (10:55) - Your story is the bridge to your audience
    (15:52) - Why challenging the status quo is key
    (23:06) - Your brand is a permission slip, not a performance
    (26:17) - The secret to building a timeless personal brand
    (27:29) - The enemy’s tactic to keep you quiet
    (33:02) - Invitation to “The Called” Masterclass 

    Join “The Called” Masterclass
    • The Called Masterclass | https://fordivine.com/masterclass 
    • More from Emily & FORDIVINE:
      • Website |  https://meetemilyford.com  
      • Instagram | https://www.instagram.com/itsemily        
      • Facebook | https://www.facebook.com/itsemilymethod   
      • YouTube | https://www.youtube.com/c/ITSEMILYFORD 
      •  Called & Crowned Podcast | https://www.instagram.com/calledandcrowned/ 
      • FORDIVINE | https://www.fordivine.com/ 
      • ...more
        View all episodesView all episodes
        Download on the App Store

        Called & CrownedBy Emily Ford

        • 4.9
        • 4.9
        • 4.9
        • 4.9
        • 4.9

        4.9

        141 ratings


        More shows like Called & Crowned

        View all
        The Human Upgrade: Biohacking for Longevity & Performance by Dave Asprey

        The Human Upgrade: Biohacking for Longevity & Performance

        7,223 Listeners

        The School of Greatness by Lewis Howes

        The School of Greatness

        21,175 Listeners

        Build Your Tribe | Grow Your Business with Social Media by Brock Johnson

        Build Your Tribe | Grow Your Business with Social Media

        2,614 Listeners

        Earn Your Happy by Lori Harder | YAP Media

        Earn Your Happy

        2,803 Listeners

        The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

        The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

        12,048 Listeners

        THE ED MYLETT SHOW by Ed Mylett | Cumulus Podcast Network

        THE ED MYLETT SHOW

        14,062 Listeners

        The Mark Groves Podcast by Mark Groves

        The Mark Groves Podcast

        4,732 Listeners

        Weekly Energy Boost by Weekly Energy Boost

        Weekly Energy Boost

        471 Listeners

        Manifestation Babe by Kathrin Zenkina

        Manifestation Babe

        4,331 Listeners

        EXPANDED Podcast by To Be Magnetic™ by To Be Magnetic™

        EXPANDED Podcast by To Be Magnetic™

        3,283 Listeners

        Powerhouse Women by Lindsey Schwartz

        Powerhouse Women

        839 Listeners

        The Adversity Advantage with Doug Bopst by Doug Bopst

        The Adversity Advantage with Doug Bopst

        350 Listeners

        The Spiritual Perspective by Light Watkins

        The Spiritual Perspective

        873 Listeners

        Level Up with Debbie Neal by Debbie Neal, Upstarter Podcast Network

        Level Up with Debbie Neal

        701 Listeners

        Align with Jenna Zoe: The Human Design Podcast by My Human Design

        Align with Jenna Zoe: The Human Design Podcast

        418 Listeners