Toolbox for the Trades

The $40 Million Answer: Make Your Customers Feel Seen and Heard


Listen Later

After spending over 25 years working with industry legends like Jim Abrams and Leyland Smith of Service Champions, Lawrence Castillo felt he was ready for his next challenge.

So in 2020, he accepted the role of president at Brody Pennell Heating & Air Conditioning, which has been proudly serving the greater Los Angeles area since 1945. Since taking the reins, Lawrence has helped supercharge their business strategy, seeing revenue growth from $7 million to $40 million in just three years.

We’ll learn the steps Lawrence took to strengthen the Brody Pennell brand into a 5-star-rated business, start an HVAC school, and prioritize world-class customer service.

Join us as we discuss:

 

  • [18:32] What to do when you get pushback from the old guard

  • [22:44] The first thing to do to help your business grow

  • [30:41] How building an HVAC school leads to a winning talent pipeline

  • [37:44] How to create your own urgency

Check out these resources we mentioned during the podcast:

  • Service Champions

You can find this interview and many more by subscribing to Toolbox for the Trades on Apple Podcasts, on Spotify, or here.

Know a business that could use a bit of muscle from ServiceTitan? Refer them here!


Register for Pantheon 2025 - see you in Anaheim!
Prometheus Award Nominations

Listening on a desktop & can’t see the links? Just search for Toolbox for the Trades in your favorite podcast player.


Hosted on Ausha. See ausha.co/privacy-policy for more information.

...more
View all episodesView all episodes
Download on the App Store

Toolbox for the TradesBy ServiceTitan

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

82 ratings


More shows like Toolbox for the Trades

View all
The EntreLeadership Podcast by Ramsey Network

The EntreLeadership Podcast

4,422 Listeners

Jocko Podcast by Jocko DEFCOR Network

Jocko Podcast

30,837 Listeners

REAL AF with Andy Frisella by Andy Frisella

REAL AF with Andy Frisella

32,873 Listeners

HVAC School - For Techs, By Techs by Bryan Orr

HVAC School - For Techs, By Techs

1,016 Listeners

THE ED MYLETT SHOW by Ed Mylett

THE ED MYLETT SHOW

14,028 Listeners

The Martell Method w/ Dan Martell by Dan Martell

The Martell Method w/ Dan Martell

590 Listeners

The Game with Alex Hormozi by Alex Hormozi

The Game with Alex Hormozi

4,484 Listeners

The Home Service Expert Podcast by Tommy Mello: $200 Million Founder|Forbes, Inc., Entrepreneur Columnist

The Home Service Expert Podcast

730 Listeners

Can't Stop the Growth by Chad Peterman

Can't Stop the Growth

41 Listeners

My First Million by Hubspot Media

My First Million

2,667 Listeners

To The Point - Home Services Podcast by RYNO Strategic Solutions

To The Point - Home Services Podcast

215 Listeners

Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service by Skilled Trades Syndicate - Tersh Blissett and Josh Crouch

Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service

91 Listeners

Waste No Day: A Home Services Motivational Podcast by Brian Burton & Nate Minnich

Waste No Day: A Home Services Motivational Podcast

517 Listeners

Acquiring Minds by Will Smith

Acquiring Minds

279 Listeners

Mastering ServiceTitan by ServiceTitan Podcasts

Mastering ServiceTitan

8 Listeners