Let's talk retention, but instead of pure methods and tactics, we're analyzing the "genetic" elements of high-retention brands and products.

I've got 6 of them, and I put them in order of most important to least important.

The good news? If these factors don't describe your brand or products particularly well, you're the one with the power to change them.

EPISODE HIGHLIGHTS

Places to follow up with Andrew:

Twitter: @andrewjfaris

Music Intro: "Tell Me Mama" by The Devious Means