Sign up to save your podcasts
Or
Share The 7 C’s of Media Buying: How to Win in the Holiday Season
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
The 7 C’s of Media Buying: How to Win in the Holiday Season
In this episode, Richard is joined by Tony Chopp, CTC’s VP of Paid Media, to talk holiday media buying strategies for Q4. They discuss the critical role of incrementality in paid media, how to prepare your ad accounts for the busiest season of the year, and the 7 C’s of CTC’s media buying principles that can elevate your campaigns on Meta and Google.
Discover how to build high-performing evergreen campaigns, the importance of clean conversion tracking, and why catalog and calendar campaigns are essential for your holiday success.
Key Takeaways:
Understanding Incrementality in Paid Media
The 7 C’s of CTC’s Media Buying Principles
Best Practices for Holiday Ad Campaigns
How to Leverage Catalog and Core Campaigns
Building for Success: Why Starting Early Matters
Show Notes:
View all episodes
By Common Thread Collective
4.9
7070 ratings
In this episode, Richard is joined by Tony Chopp, CTC’s VP of Paid Media, to talk holiday media buying strategies for Q4. They discuss the critical role of incrementality in paid media, how to prepare your ad accounts for the busiest season of the year, and the 7 C’s of CTC’s media buying principles that can elevate your campaigns on Meta and Google.
Discover how to build high-performing evergreen campaigns, the importance of clean conversion tracking, and why catalog and calendar campaigns are essential for your holiday success.
Key Takeaways:
Understanding Incrementality in Paid Media
The 7 C’s of CTC’s Media Buying Principles
Best Practices for Holiday Ad Campaigns
How to Leverage Catalog and Core Campaigns
Building for Success: Why Starting Early Matters
Show Notes:
More shows like Ecommerce Playbook: Numbers, Struggles & Growth
View all
Perpetual Traffic
760 Listeners
Shopify Masters
377 Listeners
eComFuel
313 Listeners
Marketing School - Digital Marketing and Online Marketing Tips
1,252 Listeners
Founders
2,104 Listeners
Masters of Scale
3,987 Listeners
My First Million
2,648 Listeners
Acquisitions Anonymous - #1 for business buying, selling and operating
244 Listeners
Acquiring Minds
255 Listeners
The Startup Ideas Podcast
203 Listeners
Marketing Against The Grain
355 Listeners
OPERATORS
48 Listeners
Moneywise
651 Listeners
The Andrew Faris Podcast
24 Listeners
Marketing Operators
10 Listeners