Ecommerce Playbook: Numbers, Struggles & Growth

The 7 C’s of Media Buying: How to Win in the Holiday Season

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In this episode, Richard is joined by Tony Chopp, CTC’s VP of Paid Media, to talk holiday media buying strategies for Q4. They discuss the critical role of incrementality in paid media, how to prepare your ad accounts for the busiest season of the year, and the 7 C’s of CTC’s media buying principles that can elevate your campaigns on Meta and Google.

Discover how to build high-performing evergreen campaigns, the importance of clean conversion tracking, and why catalog and calendar campaigns are essential for your holiday success. 

Key Takeaways:

  • Understanding Incrementality in Paid Media

  • The 7 C’s of CTC’s Media Buying Principles

  • Best Practices for Holiday Ad Campaigns

  • How to Leverage Catalog and Core Campaigns

  • Building for Success: Why Starting Early Matters

    • Show Notes:

    • Go to http://zamp.com/thread today and sign up for free sales tax service for the rest of the year.
      • The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm.
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