The Action Catalyst

Jeffrey Hayzlett is a primetime television host of C-Suite with Jeffrey Hayzlett and Executive Perspectives on C-Suite TV, and business radio host of All Business with Jeffrey Hayzlett on CBS on-demand radio network Play.It. He is a global business celebrity, speaker, best-selling author, and Chairman of C-Suite Network, home of the world’s most powerful network of C-Suite leaders. Hayzlett is a well-traveled public speaker, the author of two bestselling business books, The Mirror Test and Running the Gauntlet. His third book, Think Big, Act Bigger, releases September 2015. Hayzlett is one of the most compelling figures in business today.

Jeffrey focuses on business transformation, leadership, innovation, and change management to drive business growth. He is an expert on brand marketing, and his signature humor and big, bold approach Hayzlett is a voice of experience, having bought and sold over 200 businesses, small and large, in his 26-year career. He is a former Fortune 100 CMO and one of the most influential thought leaders in business today.

Show Highlights:

The most important thing to have inside of a business is a great mood. If you have a great mood, you can overcome culture. @JeffreyHayzlettIf someone says it's cold in the office, tell them to work harder. They'll get warmer. @JeffreyHayzlettPassion alone won't pay the bills. It's okay to have passion, but you gotta eat too, right? @JeffreyHayzlettYou need to set conditions of satisfactions and know your expectations. @JeffreyHayzlettWhat are you doing when people in your organization come to you and ask you to do things they should be doing themselves? @JeffreyHayzlettMutual conditions of satisfaction: one person wants something and the other person is expected to perform and give it to them @JeffreyHayzlettA promise is a promise and you can't break a promise. You can renegotiate it, but you can't break it. @JeffreyHayzlettGreat leaders cause tension. @JeffreyHayzlettGreat leaders will always have haters. @JeffreyHayzlettIt's not the lucky that win, it's the relentless. Be relentless every day. @JeffreyHayzlett

The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

This week’s podcast is highlighting a life story from one of our Southwestern Consulting™ coaching clients. This week’s client is financial representative, Alex Pace from Northwestern Mutual. Alex is a financial planner, helping individuals, families and businesses put their goals and ambitions into a plan that will make sure they live financially secure…

The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

This week’s podcast is highlighting a life story from one of our Southwestern Consulting™ coaching clients. This week’s client is financial representative, Alex Pace from Northwestern Mutual. Alex is a financial planner, helping individuals, families and businesses put their goals and ambitions into a plan that will make sure they live financially secure…

The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

John O'Leary - Expected to die, John O’Leary now teaches others how to truly live. John’s journey overcoming his fire had mostly been kept private. Then, in 2007, his parents’ showcased the story in their book, Overwhelming Odds, which they wrote as a thank you to the family and friends who supported them. This book resulted in organizations around the world requesting to hear first-hand how John defied the odds. To meet the growing requests and recognizing his calling to be an agent of inspirational living and overcoming adversity, John began professionally speaking in 2008. Since then, John has shared his message with more than 500,000 people in ten countries at 1,200 events for clients including LEGO, Southwest Airlines, Enterprise Rent-A-Car and more. His newest book is On Fire: The 7 Choices to Ignite a Radically Inspired Life.

Show Highlights:

Everybody has a story. It's just not usually the story we are telling the world. @JOLearyinspiresThere are two motivations in life that we lead and live from: fear or love. @JOLearyinspiresYou have to meet people where they are. That's where you connect the most with people. @JOLearyinspiresOur scars are useless when we cover them up. But they are illuminating and empowering when we share them with the world. @JOLearyinspiresChoose gratefulness through the struggle.3 questions victims always ask themselves: 1) Why me? 2) Who cares? 3) What more can I do? @JOLearyinspiresOur mindset profoundly shapes how we view what happened yesterday, how we show up today, and the life we create for ourselves tomorrow. @JOLearyinspiresAttitude is simply the way you choose to see things.Those that have the least are grateful for the most. @JOLearyinspiresFrom I did it. To we did it. To He did it. @JOLearyinspiresYou never know who you are impacting with your story. Be authentic with it. @JOLearyinspires

The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

John O'Leary - Expected to die, John O’Leary now teaches others how to truly live. John’s journey overcoming his fire had mostly been kept private. Then, in 2007, his parents’ showcased the story in their book, Overwhelming Odds, which they wrote as a thank you to the family and friends who supported them. This book resulted in organizations around the world requesting to hear first-hand how John defied the odds. To meet the growing requests and recognizing his calling to be an agent of inspirational living and overcoming adversity, John began professionally speaking in 2008. Since then, John has shared his message with more than 500,000 people in ten countries at 1,200 events for clients including LEGO, Southwest Airlines, Enterprise Rent-A-Car and more. His newest book is On Fire: The 7 Choices to Ignite a Radically Inspired Life.

Show Highlights:

Everybody has a story. It's just not usually the story we are telling the world. @JOLearyinspiresThere are two motivations in life that we lead and live from: fear or love. @JOLearyinspiresYou have to meet people where they are. That's where you connect the most with people. @JOLearyinspiresOur scars are useless when we cover them up. But they are illuminating and empowering when we share them with the world. @JOLearyinspiresChoose gratefulness through the struggle.3 questions victims always ask themselves: 1) Why me? 2) Who cares? 3) What more can I do? @JOLearyinspiresOur mindset profoundly shapes how we view what happened yesterday, how we show up today, and the life we create for ourselves tomorrow. @JOLearyinspiresAttitude is simply the way you choose to see things.Those that have the least are grateful for the most. @JOLearyinspiresFrom I did it. To we did it. To He did it. @JOLearyinspiresYou never know who you are impacting with your story. Be authentic with it. @JOLearyinspires

The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

Marcia Wieder - Marcia Wieder, CEO and Founder of Dream University, has spent the last 30 years launching and leading a world-wide Dream Movement. With her proven DreamSteps Methodology to help people identify and realize their dreams, Marcia has literally changed the world.

Marcia has collaborated with 3 U.S. presidents, been a repeat guest on the Oprah Winfrey show, had her own PBS television special and has trained thousands of people from all walks of life.

Known for her inspirational and motivating speaking style, Marcia is in demand on stages around the world. Her newest book is Dream: Clarify and Create What YOU Want.

Show Highlights:

A dream is something that you can create a plan for and make happen. A fantasy had no plan of action. @marciawiederGoals are measurable checkpoints towards a dream. @marciawiederOur ability to take risks stems from our ability to trust ourselves. @marciawiederIntention is the rudder that steers the course of our lives. But it doesn't work well without integrity. @marciawiederWe have to be more committed to our dream than we are to any doubt, fear or reality that might get in the way. @marciawieder

The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

Marcia Wieder - Marcia Wieder, CEO and Founder of Dream University, has spent the last 30 years launching and leading a world-wide Dream Movement. With her proven DreamSteps Methodology to help people identify and realize their dreams, Marcia has literally changed the world.

Marcia has collaborated with 3 U.S. presidents, been a repeat guest on the Oprah Winfrey show, had her own PBS television special and has trained thousands of people from all walks of life.

Known for her inspirational and motivating speaking style, Marcia is in demand on stages around the world. Her newest book is Dream: Clarify and Create What YOU Want.

Show Highlights:

A dream is something that you can create a plan for and make happen. A fantasy had no plan of action. @marciawiederGoals are measurable checkpoints towards a dream. @marciawiederOur ability to take risks stems from our ability to trust ourselves. @marciawiederIntention is the rudder that steers the course of our lives. But it doesn't work well without integrity. @marciawiederWe have to be more committed to our dream than we are to any doubt, fear or reality that might get in the way. @marciawieder

The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

Jay Baer has spent 23 years in digital marketing, consulting for more than 700 companies during that period, including 32 of the FORTUNE 500. His current firm – Convince & Convert – provides digital marketing advice and online customer service advice and counsel to some of the world’s most important brands like The United Nations, Allstate, Cisco, and Cabela’s.

His new book, Hug Your Haters, is the world’s first modern customer service manual, showing how companies large and small can benefit from the enormous increase in online complaints and customer feedback.

His second book, Youtility: Why Smart Marketing is About Help not Hype, was #3 on the New York Times business best seller list, and a runaway #1 Amazon best seller.

Jay speaks approximately 60 times per year world-wide, often with lessons about how businesspeople can use today’s shifts in technology and consumer expectation to gain or keep more customers.

Show Highlights:

80% of businesses say they provide superior customer service. 8% of their customers agree. @JayBaerYou need to respond to every customer on every channel every time. @JayBaerBusinesses focus too much time on customer acquisition and not enough time focusing on the customers they’ve already earned. @JayBaer30% of customer complaints are never answered or responded to. @JayBaerCustomer service is becoming a spectators sport. People can see when you don’t respond to complaints online. @JayBaerWe need to stop answering customers only in the channels we are comfortable with, and start answering customers on the channels they actually prefer. @JayBaerCustomer service is the new marketing. @JayBaerOnly 47% of the people who complain on social media expect a business to get back to them at all.Hug your onstage, online haters. Answer their complaints. It will blow their mind and win their heart. @JayBaerYou may not be able to out work your competition, but you can out love your competition. @JayBaerThe most overrated thing in the world is praise. @JayBaerInside every complaint is a kernel of truth and an opportunity to get better. @JayBaerHaters are our most important customers, but we treat them like our least important customer. @JayBaerSocial media doesn’t create negativity, it’s just puts a magnifying glass against it. @JayBaer

The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

Jay Baer has spent 23 years in digital marketing, consulting for more than 700 companies during that period, including 32 of the FORTUNE 500. His current firm – Convince & Convert – provides digital marketing advice and online customer service advice and counsel to some of the world’s most important brands like The United Nations, Allstate, Cisco, and Cabela’s.

His new book, Hug Your Haters, is the world’s first modern customer service manual, showing how companies large and small can benefit from the enormous increase in online complaints and customer feedback.

His second book, Youtility: Why Smart Marketing is About Help not Hype, was #3 on the New York Times business best seller list, and a runaway #1 Amazon best seller.

Jay speaks approximately 60 times per year world-wide, often with lessons about how businesspeople can use today’s shifts in technology and consumer expectation to gain or keep more customers.

Show Highlights:

80% of businesses say they provide superior customer service. 8% of their customers agree. @JayBaerYou need to respond to every customer on every channel every time. @JayBaerBusinesses focus too much time on customer acquisition and not enough time focusing on the customers they’ve already earned. @JayBaer30% of customer complaints are never answered or responded to. @JayBaerCustomer service is becoming a spectators sport. People can see when you don’t respond to complaints online. @JayBaerWe need to stop answering customers only in the channels we are comfortable with, and start answering customers on the channels they actually prefer. @JayBaerCustomer service is the new marketing. @JayBaerOnly 47% of the people who complain on social media expect a business to get back to them at all.Hug your onstage, online haters. Answer their complaints. It will blow their mind and win their heart. @JayBaerYou may not be able to out work your competition, but you can out love your competition. @JayBaerThe most overrated thing in the world is praise. @JayBaerInside every complaint is a kernel of truth and an opportunity to get better. @JayBaerHaters are our most important customers, but we treat them like our least important customer. @JayBaerSocial media doesn’t create negativity, it’s just puts a magnifying glass against it. @JayBaer

The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

Rusty Shelton - first spoke at Harvard on the changing world of PR and marketing at the age of 23. Today, as CEO of Shelton Interactive, he leads one of the country’s fastest-growing digital marketing and PR agencies. Founded in 2010, Shelton Interactive features a unique and forward-thinking communications model that integrates PR, social media, graphic design, website development, and SEO—services that are normally handled by multiple agencies—under one roof. The company has launched more than 30 New York Times and Wall Street Journal bestsellers.

Barbara Henricks - is president of Cave Henricks Communications, a full service media relations and consulting firm, specializing in book publicity, media strategy for thought leaders, and platform development. Barbara has spearheaded campaigns for some of the biggest names in business today, including Jack Welch, Tom Rath, Ram Charan, Larry Bossidy, Maria Bartiromo, Clay Christensen, and Marcus Buckingham. A former journalist at NBC, Henricks has represented over 40 bestsellers during her publishing career.

Show Highlights:

Every individual and brand is a media outlet whether they realize it or not. @RustySheltonTraditional media is being heavily challenged more and more by new media every single day. @barbarahenricksThere are no gatekeepers in media anymore. Making a noisy online world, now deafening. @barbarahenricksThere is a massive opportunity to communicate and interact with anyone now, but few people know how to do this well. @barbarahenricksDo you own your real estate online or is it on rented property? @RustySheltonThere are three types of media: Owned, Earned and Rented @RustySheltonWhen you own your media, you can leverage that to get access to your audience any time you want to. @RustySheltonSocial media is rented real estate. It’s relevant and needed – but not totally controlled by you. @RustySheltonMicro media allows you to make constant impressions and manage strong relationships with your audience. @barbarahenricksTwitter and LinkedIn are the two most used and relevant platforms for sales people. @RustySheltonThe power of perception for sales people is key because they should be seen as a person of authority in their industry. @RustySheltonHow easy are you to find online? If you aren’t discoverable, how can you expect to grow an audience? @barbarahenricksNever sacrifice your credibility. Always be accurate and always be authentic. @barbarahenricksThe more connection to your audience that you own (email list, subscribers, etc.) the more leverage you have over the long term. @RustyShelton

The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!