The Action Catalyst

David Nour is a growth strategist and the thought leader on Relationship Economics® – the quantifiable value of business relationships. In a global economy that is becoming increasingly disconnected, The Nour Group, Inc. has attracted consulting engagements from over 100 marquee organizations in driving unprecedented growth through unique return on their strategic relationships. David has pioneered the phenomenon that relationships are the greatest off balance sheet asset any organization possesses, large and small, public and private.

He annually delivers 50 global keynotes on business relationships, social & mobile disruptive technologies, and adaptive innovation at leading industry association conferences, corporate meetings, and academic forums.

The Nour Group’s sample clients include: Amerinet, American Society of Association Executives (ASAE), Assurant Solutions, Chubb Insurance, Cisco Systems, Deloitte Consulting, Delta Dental, Disney, Equifax, Emory University, General Reinsurance, Hilton Worldwide, HP, IBM, InfoComm International, KPMG, Novelis, and UBM.

Show Highlights:

There is a systematic disciplined process to become more intentional in the relationships you chose to invest in. @davidnourAn average individual can actively manage about 100-150 relationships. Which people do you focus the most on? @davidnourWhy networking doesn't work well: there's no purpose, goal, or plan. @davidnourRelationships are not a stand alone concept. We build relationships to get things done. @davidnourThree types of relationships: personal, functional, and strategic. @davidnourBuild strategic relationships to help you get where you want to go and accomplish your goals. @davidnourWrite down your goals. Now think of the people that can help you accomplish those goals. @davidnourOne of the most undervalued assets is our portfolio relationships. @davidnourWe do a terrible job at keeping up with the contacts and relationships we already have. @davidnourYou can't improve something you don't measure. @davidnourFocus on the relationships that are the most relevant to your business goals and objectives. @davidnour

The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

Amelia Rose Earhart - Amelia Rose Earhart believes that anything is possible with a solid flight plan.

Named by the Jaycees as one of the "Top Ten Young Americans", Amelia Rose Earhart successfully recreated the 1937 flight of her namesake, Amelia Mary Earhart. Less than 30 women have ever been pilot in command of a flight around the world and Amelia joins this elite group with the purpose of inspiring women to discover the joy of aviation. As President of the Fly With Amelia Foundation, Amelia grants high school aged girls flight training scholarships to learn to fly.

Amelia's 28,000 mile flight around the world in a single engine aircraft became a symbol of determination, courage and empowerment for anyone who has ever decided to seek new horizons. Fortune 500 Companies, The United States Air Force Academy, dozens of Universities and Civic Organizations, just to name a few, have been impacted thousands have been jolted awake by Amelia's contagious enthusiasm for action, her raw and charming leadership style and her ability to take audiences along on their own flight around the world with her story.

To learn more about Amelia and to learn how you can develop your personal flight plan, visit www.flywithamelia.org.

Show Highlights:

Sometimes leaps aren't "one day" leaps, they are "ten year" leaps. @Amelia__EarhartWhen I started to say my goals out loud, no one said they were a bad idea. They encouraged me. @Amelia__EarhartYou need to have a back up plan for your back up plan. @Amelia__EarhartWhen you've experienced something similar at least one time before, it increases your chances of survival. @Amelia__EarhartYou are allowed to recreate your identity and decide who you are at any point in your life. @Amelia__EarhartIdentity is not who you are today, it's who you decide to be from this moment forward. @Amelia__EarhartThere will always be variables out of your control. But you can't waste time thinking about those. Focus on what you can control. @Amelia__EarhartIt's about inspiring people with a story of someone learning who they are through taking risks and doing their own thing. @Amelia__EarhartYou always have a choice to do what feels right for you and your journey. @Amelia__Earhart

The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

Greg Mckeown has dedicated his career to discovering why some people break through to the next level—and others don’t. The definitive treatment of this issue is addressed in McKeown’s latest project: the instant New York Times and Wall Street Journal bestseller, Essentialism: The Disciplined Pursuit of Less. As well as frequently being the #1 Time Management book on Amazon, this book challenges core assumptions about achievement to get to the essence of what really drives success. McKeown is the CEO of THIS Inc, a company whose mission is to assist people and companies to spend 80 percent of their time on the vital few rather than the trivial many. Clients include Adobe, Apple, Google, Facebook, Pixar, Salesforce.com, Symantec, Twitter, VMware and Yahoo!.

Show Highlights:

• We have been conned by the idea that we should be able to do it all and have it all. And it’s a lie. @GregoryMckeown

• We live in a world where almost everything is worthless and very few things are exceptionally valuable. @GregoryMckeown

• Essentialism – the disciplined pursuit of less but better @GregoryMckeown

• Employers want people who actually create value, not people that measure value by how busy they are. @GregoryMckeown

• What if we stopped celebrating being busy as a measurement of importance?@GregoryMcKeown

• The key to living a life of essentialism is to figure out what is important to you. Then it’s easy to find the unessentials in life. @GregoryMckeown

• What is the very best way you can serve? What is the highest contribution you can make? @GregoryMckeown

• Do you want to do your best? Or do your average? @GregoryMckeown

• If things don’t spark joy in your life, get rid of it. @GregoryMckeown

• We say yes to too many things. Instead, we need to find what is essential in life to us so we can gracefully say no. @GregoryMckeown

The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

Greg Mckeown has dedicated his career to discovering why some people break through to the next level—and others don’t. The definitive treatment of this issue is addressed in McKeown’s latest project: the instant New York Times and Wall Street Journal bestseller, Essentialism: The Disciplined Pursuit of Less. As well as frequently being the #1 Time Management book on Amazon, this book challenges core assumptions about achievement to get to the essence of what really drives success. McKeown is the CEO of THIS Inc, a company whose mission is to assist people and companies to spend 80 percent of their time on the vital few rather than the trivial many. Clients include Adobe, Apple, Google, Facebook, Pixar, Salesforce.com, Symantec, Twitter, VMware and Yahoo!.

Show Highlights:

• We have been conned by the idea that we should be able to do it all and have it all. And it’s a lie. @GregoryMckeown

• We live in a world where almost everything is worthless and very few things are exceptionally valuable. @GregoryMckeown

• Essentialism – the disciplined pursuit of less but better @GregoryMckeown

• Employers want people who actually create value, not people that measure value by how busy they are. @GregoryMckeown

• What if we stopped celebrating being busy as a measurement of importance?@GregoryMcKeown

• The key to living a life of essentialism is to figure out what is important to you. Then it’s easy to find the unessentials in life. @GregoryMckeown

• What is the very best way you can serve? What is the highest contribution you can make? @GregoryMckeown

• Do you want to do your best? Or do your average? @GregoryMckeown

• If things don’t spark joy in your life, get rid of it. @GregoryMckeown

• We say yes to too many things. Instead, we need to find what is essential in life to us so we can gracefully say no. @GregoryMckeown

The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

Scott Stratten - Scott Stratten is the President of Un-Marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. It’s all about positioning yourself as a trusted expert in front of your target market, so when they have the need, they choose you.

Formerly a music industry marketer, national sales training manager and a Professor at the Sheridan College School of Business, he ran his “UnAgency” for a nearly a decade before solely focusing on speaking at events for companies like PepsiCo, Adobe, Red Cross, Hard Rock Cafe, Cirque du Soleil, Saks Fifth Avenue, Deloitte and Fidelity Investments when they need help guiding their way through the viral/social media and relationship marketing landscape.

His clients’ viral marketing videos have been viewed over 60 million times and he’s recently appeared in the Wall Street Journal, Huffington Post, USA Today, Entrepreneur Magazine, CNN.com, Inc.com and Fast Company and was named one of “America’s 10 Marketing Gurus” by Business Review USA. That plus $5 gets him a coffee anywhere in the world.”

Show Highlights:

Stop marketing to people the way you hate to be marketed to. @unmarketingIt doesn’t make sense to push people to think we all need to be marketing the same way. @unmarketingThe same marketing strategy doesn’t work for everyone. Find yours and do it well. @unmarketingNothing works for everybody and everything doesn’t work for nobody. @unmarketingThe bigger the trust gap when making the sale, the more you are going to have to work to bridge the gap. @unmarketingMarketing is driving awareness of a product or a service that leads to sales. @unmarketingMarketing is always happening. It’s everything you do, say, and appear on. It’s everything. @unmarketingYou can’t just market well without performing well. @unmarketingThe reason the youth have gone to snapchat is because marketers aren’t there. @unmarketingFacebook has become the homepage of our computers. Over 1 billion people are logging in a day. @unmarketing

The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

Jim Steeg – Jim Steeg, former Executive Vice President and Chief Operating Officer of the San Diego Chargers (from 2004 to 2010) where he was in charge of all business operations for the team. Before that, he spent 35 years with the NFL and 26 years in charge of the Special Events Department (1979–2004). Under Steeg’s leadership, the Super Bowl expanded from a championship football game into a week-long extravaganza.

He is currently a noted sports business, stadium and events consultant, advising companies on a variety of subjects, including business ventures, strategic planning, technology, media and community relations, marketing programs and events plans for sports leagues, organizations, conferences, teams and events; stadium operations; fan enhancement; stadium physical structure, and organizational structure.

Show Highlights:

Things don’t always go as planned. Let them evolve as they may. @jimsteegSome things happen by chance and others are thought out. But you have to role with the changes as they come. @jimsteegExposure, legacy, and awareness is what makes the Super Bowl half time performance such an honor. @jimsteegWhat makes the Super Bowl so iconic is the time of year it’s set in. @jimsteegPackage your business or event in a way that makes people/businesses want to come to you and ask to be apart of it. @jimsteegSelling isn’t what it was 30 years ago. Now it’s about developing product lines of real quality and increasing customer experience. @jimsteegOver time, product lines change and so do the places you can sell them. Be flexible enough to anticipate this. @jimsteegHow can you take a customer’s experience with you and make it better? @jimsteegYou don’t have to pull money from people. You’ll often have it given to you if you’re doing the right thing. @jimsteeg

The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

Jim Steeg, known as the man who branded the Super Bowl, explains the thing that took halftime entertainment to the next level, and got Michael Jackson to agree to the halftime show.

Hear Jim’s full interview in Episode 139 of The Action Catalyst.

Jim Steeg, former Executive Vice President and Chief Operating Officer of the San Diego Chargers (from 2004 to 2010) and leader of the NFL’s Special Events Department (1979–2004) is known as the man who branded the Super Bowl, as under his leadership, the Super Bowl expanded from a simple championship football game into a week-long extravaganza. Learn about the thing that got Michael Jackson to agree to the halftime show, getting Diana Ross, Paul McCartney, why the calendar placement of the Super Bowl makes a huge difference for ticket sales, and the bright idea to wire bathrooms for sound.

He is currently a noted sports business, stadium and events consultant, advising companies on a variety of subjects, including business ventures, strategic planning, technology, media and community relations, marketing programs and events plans for sports leagues, organizations, conferences, teams and events; stadium operations; fan enhancement; stadium physical structure, and organizational structure.

Michael Hyatt is the co-author of Living Forward: A Proven Plan to Stop Drifting and Get the Life You Want along with his good friend Daniel Harkavy. It is a Wall Street Journal, USA Today, and Publishers Weekly best seller. In the book, they discuss the importance of creating a life plan and how to do it. Michael is also the the founder of 5 Days to Your Best Year Ever,™ Platform University®, and Get Published. He has been blogging since 2004 and really has a firm understanding of book launches and building online products.

His work has been featured in publications like Fast Company, Entrepreneur, Forbes and many more. Michael is the former Chairman and CEO of Thomas Nelson Publishers. He now writes, speaks, and coaches full-time.

Show Highlights

The way to avoid a stalled career, a stale marriage, and an unhappy life is to be intentional by building a life plan. @MichaelHyattMost people drift through life not realizing how much they’ve lost direction. @MichaelHyattNo one ever drifted to a destination they would’ve chosen. @MichaelHyattLife is a lot more than work. I want to win at work, but succeed at life. @MichaelHyattYou may have a plan for your career, but what about a plan for your life? @MichaelHyattAll the domains of your lives - work, relationships, health, etc. - are all connected. They affect each other. @MichaelHyattSleep is directly related to your productivity and ability to focus. @MichaelHyattAll of us will leave a legacy. The only question is will it be good, or will it be bad? @MichaelHyattIf we don’t know what our own priorities are, it’s going to be very difficult to order our life in a way that gets us what we want. @MichaelHyattIt’s God first and me second. If I can’t take care of myself, how can I take care of anyone else? @MichaelHyattWhen you know your priorities, it gives you clarity and courage. @MichaelHyattAlways make your future bigger than your past. @MichaelHyattHappiness comes not in obtaining anything, but in the pursuit of things that are important to you. @MichaelHyatt

To learn more about Michael, visit MichaelHyatt.com. Interested in creating a life plan? Visit LivingForwardBook.com to get a free Life Profile Assessment and download the templates for a life plan.

The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

Michael Hyatt is the co-author of Living Forward: A Proven Plan to Stop Drifting and Get the Life You Want along with his good friend Daniel Harkavy. It is a Wall Street Journal, USA Today, and Publishers Weekly best seller. In the book, they discuss the importance of creating a life plan and how to do it. Michael is also the the founder of 5 Days to Your Best Year Ever,™ Platform University®, and Get Published. He has been blogging since 2004 and really has a firm understanding of book launches and building online products.

His work has been featured in publications like Fast Company, Entrepreneur, Forbes and many more. Michael is the former Chairman and CEO of Thomas Nelson Publishers. He now writes, speaks, and coaches full-time.

Show Highlights

The way to avoid a stalled career, a stale marriage, and an unhappy life is to be intentional by building a life plan. @MichaelHyattMost people drift through life not realizing how much they’ve lost direction. @MichaelHyattNo one ever drifted to a destination they would’ve chosen. @MichaelHyattLife is a lot more than work. I want to win at work, but succeed at life. @MichaelHyattYou may have a plan for your career, but what about a plan for your life? @MichaelHyattAll the domains of your lives - work, relationships, health, etc. - are all connected. They affect each other. @MichaelHyattSleep is directly related to your productivity and ability to focus. @MichaelHyattAll of us will leave a legacy. The only question is will it be good, or will it be bad? @MichaelHyattIf we don’t know what our own priorities are, it’s going to be very difficult to order our life in a way that gets us what we want. @MichaelHyattIt’s God first and me second. If I can’t take care of myself, how can I take care of anyone else? @MichaelHyattWhen you know your priorities, it gives you clarity and courage. @MichaelHyattAlways make your future bigger than your past. @MichaelHyattHappiness comes not in obtaining anything, but in the pursuit of things that are important to you. @MichaelHyatt

To learn more about Michael, visit MichaelHyatt.com. Interested in creating a life plan? Visit LivingForwardBook.com to get a free Life Profile Assessment and download the templates for a life plan.

The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!