AI is everywhere in real estate right now—but not all AI content is helping your business. In fact, some of it is quietly killing trust with your clients.

In this episode, Matt and Garrett dive deep into how some real estate agents are unintentionally damaging their brand by using AI shortcuts, generic content, and inauthentic messaging. They get into real examples, personal stories, and practical strategies for using AI without losing the human touch that makes your business valuable.

Your business is built on relationships. Don’t let careless AI content break what took years to build.