Most artists treat social media like a gallery wall. Art, art, art, art. The algorithm doesn't care. It rewards shares, watch time, and laughs. This episode is about charging up your engagement battery with entertaining content so the algorithm actually delivers your art to people who want to see it.

In this episode:

• Why the algorithm ignores your art posts (and what it rewards instead)
• What a meme actually is — and why artists are already halfway there
• How a 77-year-old museum curator got 9 million views with Gen Z slang
• The Marco Rubio couch meme: proof you don't even have to try
• Free tools that make meme creation embarrassingly easy

Memes and accounts mentioned:

• National Gallery of Art on Instagram (@ngadc) — Alison Luchs viral Reels
• Marco Rubio Couch Memes on Know Your Meme
• Devon Rodriguez on TikTok (@devonrodriguezart)
• Freeze Magazine on Instagram (@freeze_magazine) — art world memes
• BarkBox on Instagram (@barkbox)
• Liquid Death on Instagram (@liquiddeath)
• Scrub Daddy on TikTok (@scrubdaddy)
• Duolingo on TikTok (@duolingo)

Free meme makers (no design skill required):

• Know Your Meme — research trending formats and templates
• Imgflip Meme Generator — 1M+ templates, pick and type
• Canva Meme Maker — templates + custom layouts
• Supermeme.ai — describe it in words, AI makes the meme
• Kapwing — video memes, 2000+ templates
• Adobe Express Meme Maker — free, no experience needed

Your homework: Make ONE meme about being an artist this week. Post it. Compare the shares to your last art post. If it wins — and it probably will — you just learned the most important lesson in social media.

Related episodes:

• The Coffee Shop Test: Why Your Social Media Is Failing
• How to Know What Will Sell Before You Create It