In this episode of Art of the Brand, we break down why the algorithm isn’t the enemy — it’s your secret weapon. Learn how to shape your feed, build the brand you want, and stop blaming the system when it's your own habits holding you back.
We also cover:

• Why documenting your journey (the highs and the lows) creates raving fans
• How to use AI tools like ChatGPT properly (most people are doing it wrong)
• Big brand moves from Four Seasons, Puma, Coors Light, Pretty Little Thing, Doc Martens x Bratz, and more
• Lessons from Chop Wood, Carry Water and how to fall in love with the process, not just the outcome

 Plus: Hot or Not — The best (and worst) branding plays this week.
 If you're building a brand today, you need this episode.