The Amy Porterfield Show

By Amy PorterfieldBusiness Entrepreneurship Marketing

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The Amy Porterfield Show episodes

November 07, 2019#288: How to Create a Pre-Launch Facebook Live Content Strategy
Enjoy a free gift from me! I’ve created a free 3-month plug-and-play content calendar template so that mapping out your upcoming content can be breezy - and dare I say - fun?!
You’ll love this template because it allows you to seamlessly plan out your weekly AND social media content. Click here to snag your free 3-month plug-and-play content calendar template.
There’s one important factor that can either make or break your launch and it has nothing to do with how much money you spend on ads, how huge your list is, or whether or not your sales page copy is on point.
One of the biggest predictors of launch success is how you show up for your audience in the 30 – 60 days before your launch. I don’t just mean writing a blog post or sending out an email every now and then. I mean putting on your planning hat and mapping out a series of Facebook Lives that both teach your audience something while also overcoming the common objections that come up when you go into launch mode.
This pre-launch Facebook Live strategy has been a game-changer for me and I know it’ll be just as effective for you whether you’re just getting started or you’re a more advanced marketer.
In this week’s podcast episode, I’m sharing all the behind-the-scenes details for my pre-launch Facebook Live strategy, including how to choose the topics you’ll go Live with, how often to go Live, and how to make sure that your Facebook Live viewers are primed and ready to register for your webinar and ultimately purchase your course. And by the way, I give you full permission to steal the strategy and make it your own.
Here’s the breakdown:
[10:01] Once you know the topic of your course that you’ll be selling, you want to think about what you can present in your webinar that would be in alignment with and a perfect lead-in to that course. I break this down and share examples so the strategy will be super clear.

[11:24] One of the best ways I’ve found to nail down a topic that would pique my ICA’s interest is to create a list of their objections, challenges, limiting beliefs and mindset blocks and then I create my Facebook Live content to counter those by presenting a solution that will help them achieve their desires and goals.

[13:42] To make it super actionable, I show you exactly how I take that list and turn each one into a Facebook Live topic. When you do this, you meet your customer right where they are and give them both momentum and traction — always a good thing!

[25:13] These pre-launch Facebook lives are great for list building when you’re strategic with your CTAs (call-to-action). I talk about the lead magnets that did really well in my most recent pre-launch period.

[27:43] The key to any good strategy is to be open to tweaking and changing things up as you learn. I talk about the major tweak I’ll make with my next pre-launch content. Hint: I’ll be focusing much more on mindset.

[30:35] Students often tell me they’re afraid they sound like a broken record when they repeat certain things when presenting their content. I talk about how repetition is actually a good thing because there are certain things your potential customer may need to hear more than once to make a buying decision.
40 min
October 31, 2019#287: How This Rocker Chick Combined a Membership and a Physical Product to Create the Perfect Experience
If you’ve been tuning in over the last few months I’ve been talking plenty about the power of membership sites, but today I’m sharing a whole new opportunity available to those of us who run a membership site to serve our audiences — adding a physical product to the mix!
Erin Mullins Sanderson, better known online as Fit Rocker Chick, had no idea what she was building when she first started her membership site. All she knew was that she had a message to share and an audience that wanted more of that confident rocker vibe she embodies.
Erin’s story is super unique and something I think we can all learn from. She successfully launched a membership without even knowing what she’d offer, has grown that community to over 500 members, and has created a skincare line that her community went wild for.
She’s clearly a woman of many talents, but what I adore most about her isn’t that perfect skin or her rockstar vibes — it’s her ability to take imperfect action and to really LISTEN to what her audience wants.
Today I want you to see how listening to your audience, thinking outside of the box, and doing something you’ve *always* wanted can amplify your audience experience AND help you boost your bottom line.
Here’s a sneak peek at what you’ll learn from my interview with Erin:
[06:47] How Erin felt a void with her group and wanted to bring them together. She ran the idea of a membership site by her list and found 100 beta testers to help flesh out her plan or lack of plan.

[12:59] How Erin decided on what topics to cover each week in her membership.

[14:30] Erin shares how often she goes live in the community, the type of heavyweight guest expert she features and the other fun aspects of being a member of her group (You’ll love her playlist and setlist ideas!)

[17:03] How Erin’s members have become more courageous, started dreaming bigger, started new dream projects, became philanthropic, and left toxic relationships. These stories will inspire you!

[24:18] How often Erin opens up her membership experience and the tools she uses to run her membership site.

[26:04] How the dream to create a skincare line came about.

[34:32] How Erin made her community a part of the skincare product line decision-making process from the beginning. She talks about how she then launched her new product directly to her community, and it sold out right away. Her second batch also sold out in 48 hours.
47 min
October 24, 2019#286: How to Create a 7-Day Pop-Up Group to Boost Course Sales
Enjoy a free gift from me! I’ve created a free 3-month plug-and-play content calendar template so that mapping out your upcoming content can be breezy - and dare I say - fun?!
You’ll love this template because it allows you to seamlessly plan out your weekly AND social media content. Click here to snag your free 3-month plug-and-play content calendar template.
I was recently in Toronto at Stu McLaren’s Tribe event and had an opportunity to record an interview with Jill Stanton of Screw the Nine to Five. Jill and Josh Stanton are two of my favorite people. Josh is hilarious, and I love talking with Jill. You know, I have so many good things to say about Facebook groups, but today is about using short pop-up groups to promote your offers.
Jill and Josh used this method to promote one of their products and to promote my Digital Course Academy. They also threw in a fun twist by making five day challenges where they give a short challenge each day along with challenge marching orders. They also offer a prize to people who make it all the way through.
These groups are a great way to warm up your audience or introduce them to a person or product that you would like to promote. Jill shares all of the tactics that she used along with some smart ideas to give the audience what they want and need without being pushy or overselling. This method can be used to create custom content and engagement for the right audience at the right time.
[07:31] You can create a timeline of four weeks, but for Jill and Josh, engagement started to drop off after a couple of weeks. They tested a two week group and the results were great. This is keeping people's attention for a shorter time and making a quick win.
[10:14] Look at your offer and choose a congruent topic. Don't overwhelm people with the how-tos. Your offer is the how. You need to help them see the what and the why. Empower them to take action.
[15:21] The what and why for Jill and Josh's Digital Course Academy pop-up promotion was Think Like an Expert - From Impostor Syndrome to Expert Status. They identified five core beliefs that were holding their audience back.
[19:09] They ran a challenge on their last pop-up. They ran ads and spent about $42,000 and generated $293,000. They spent $10,000 to get 1200 super targeted people in the group. The one prior to that, they spent $4500 and made $43,000.
[22:48] The challenges are short five minute videos that give a challenge and marching orders. The entire challenge has a prize incentive. Every day at 1:00 they would do a Facebook Live about the challenge of the day. No CTA but they are seeding the topic.
[29:54] Pay attention to the objections you get when you make offers. You want to help the audience overcome their limiting beliefs.
[31:04] Create content around the topic of your pop-up group and have your readers or listeners opt in. You're building your list and creating anticipation around an offer. People can opt in through messenger or email.
[35:29] Moving people from the challenge to the offer includes seeding throughout the content. You can move into a webinar, a free video series, a Facebook Live, and the cart opens on day five. When the offer closes, the group is archived. People who did join the program still get your support.
Subscribe & Review in iTunes
Now if you’re feeling extra loving, I’d be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!
Links mentioned in this episode:
Tribe
Screw The Nine To Five
The Screw The Nine To Five Podcast
Screw the Nine to Five on Facebook
Screw the Nine to Five on Instagram
Screw the Nine to Five on YouTube
54 min
October 17, 2019#285: 5 Crucial Lessons Learned From Creating My First Membership Experience
Enjoy a free gift from me! I’ve created a free 3-month plug-and-play content calendar template so that mapping out your upcoming content can be breezy - and dare I say - fun?!
You’ll love this template because it allows you to seamlessly plan out your weekly AND social media content. Click here to snag your free 3-month plug-and-play content calendar template.
Some of you may remember me talking about my upcoming membership site, and how I was going to put it on hold for awhile. Well, I’ve found clarity, and Momentum will be launching in November. Tribe members and people who have listened to my episode with Stu McLaren know how valuable it is to be part of a membership site.
Today’s episode is special, because I’m going to be talking about my own membership site, and I want to share with you some of the lessons that I’ve learned. Up until a few months ago, I had reached a point where I was really stuck in the process of creating Momentum. Since then, I have learned so much. I have had so much insight and clarity, that I wanted to share what I’ve learned and the big lessons with you.
I think you'll get a lot of value from hearing about how we processed the information, how we went about putting things together, and if you do decide to create a membership site, you can walk away with these lessons already locked in. So, you my friend do not need to make the same mistakes that I made. Here are the five crucial lessons that I’ve learned so far.
This episode is sponsored by gravy. If you have a subscription model business or offer payment plans like I do for my online courses, you've got to listen up. One of my biggest frustrations was lost money due to failed payment plans. In fact, it used to keep me up at night. I would worry about all the people that were on a payment plan, because if they didn't finish that payment plan I was screwed.
That's when I decided I needed to do something about it, because I hated the worry. I started to work with gravy, and I promise you I never worry about payment plans anymore. Gravy sets up a system inside of your business where they contact your customers within hours of their failed payments, and they capture updated billing information and save the customer.
Our failed payment recovery rate increased from 33% to over 80%.That's a whole lot of saved payments. If your revenue is currently at $250,000 or more, and you know you're losing money due to failed payment plans each month, I want to encourage you to check out Gravy.
Subscribe & Review in iTunes
Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!
Now if you’re feeling extra loving, I’d be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!
Links mentioned in this episode:
All About Membership Sites: Your Top 10 Burning Questions with Stu McLaren
Gravy
Tribe
35 min
October 10, 2019#284: The Better Buzz Strategy to Boost Engagement in Your Facebook Group with Dana Malstaff
Enjoy a free gift from me! I’ve created a free 3-month plug-and-play content calendar template so that mapping out your upcoming content can be breezy - and dare I say - fun?!
You’ll love this template because it allows you to seamlessly plan out your weekly AND social media content. Click here to snag your free 3-month plug-and-play content calendar template.
If YOU have a community (free or paid) then you know ENGAGEMENT is the #1 metric for your success. Nobody wants to show up in a room full of crickets.
My friend Dana Malstaff, founder of Boss Mom and community creator extraordinaire is the queen of creating next level group engagement. That’s why I just had to have her on the podcast this week.
Dana’s Better Buzz Strategy has helped her create one of the most engaged communities I’ve ever heard of (70% monthly engagement with 40k members, say what?!).
Here are the six types of posts you want to be sure to utilize:
[29:49] The first type of buzz worthy post is a decision post. That answers a simple question to help you make a decision. Give three options, but don’t use a poll. It’s easy for people to engage, and the post stays alive. Then hop on a chat with your super engagers. You should be doing one of these a week.
[34:47] Opinion posts where you ask people what their opinion is. What are your top podcasts or number one blog? The best ones give you information on who to collaborate with and help you gain knowledge and insight.
[37:37] Permission posts are where people tell a story or the hero’s journey. It creates a sense of belonging. Tell people they aren’t alone and create an appreciation loop.
[41:24] Can’t help themselves post. Telling people you just landed a client and asking them to celebrate or drop a GIF. Post something interesting where people can’t help but celebrate with you.
[46:43] Ask is consistently telling people what you do. Let people know what you sell and what you want to be known for.
[49:04] Authority posts. The easiest way to get authority is to get featured on podcasts. Also link to the post and mention it on Facebook live.
Dana covers so much more in the episode. The first 20 minutes alone are pure gold, so tune in now and hop to it with applying these strategies in your communities!
1 hr 1 min
October 03, 2019#283: A Week in the Life (7 Days Behind-the-Scenes with Amy)
Enjoy a free gift from me! I’ve created a free 3-month plug-and-play content calendar template so that mapping out your upcoming content can be breezy - and dare I say - fun?!
You’ll love this template because it allows you to seamlessly plan out your weekly AND social media content. Click here to snag your free 3-month plug-and-play content calendar template.
I know it might sound cliché, but I made a promise this year to be more vulnerable. To show you more of the “real” me.
So for this week’s podcast episode, I’m doing something a little different and sharing a twice daily check-in for a full 7 days.
I hope that this lets you in on a few things. For one, I want you to know what a 7-figure course creator does in a week. You’ll hear it all; what I focus on, what I struggle with, and how I handle all of it.
I can’t promise it’ll be quite as engrossing as The Bachelor but if you’re anything like me, seeing into other people’s worlds is always a treat.
If you’ve ever wondered how I set up my week and spend my days, you’ll love this #nofilter episode where I share it all, including:
Honest conversations Hobie and I have had recently that have been a little tough

The new piece of exercise equipment I’m obsessed with

The challenge the whole team is doing to be more intentional about what we do in a day, how we use our time, create morning rituals, and make extra time for what matters most

Why I started having a weekly date with my mom <3

What it’s like going from a team of 3 to 10 full-time employees (and the essential books every single new hire gets)

How the team operates for maximum efficiency (and how I really feel about meetings)

The inside scoop on my weight loss journey
Here’s where you’ll find some of the highlights:
[02:07] Sunday evening… weekly preview using the Full Focus Planner. This is about what the upcoming week will look like and what did and didn’t work from the previous week. Be intentional about how you structure your day.

[07:32] Monday morning check-in. Morning walk with Scout and fiction audiobook. I also prepared for my FB Live session tomorrow. Phone call with team member. Recorded podcast ads. Hobie’s love language is quality time, so I have coffee with him from 8:30 to 9:00.

[13:33] Now I’m going to work on the quiz and then a team kick-off call. This is a one hour call with the entire team about what it looks like to launch digital course academy. Theme: We are master troubleshooters.

[30:36] I do video on Tuesdays. Instagram story about launch. Facebook Live as part of DCA prelaunch. I also have a DCA affiliate Facebook Live. I don’t workout on video day. I do get a blow out.

[41:38] Wednesday is podcast batching day. I’m doing 3 podcasts today, and some interviews as I grow my team. I also share my hiring process and the book bundle that I send to new hires.

[01:10:41] Thursday evening. I’m back from acupuncture. When I make mistakes that create stress, I know it’s time to fix the system.

[01:15:44] Friday… Call at 7:00 am with weight-loss coach. Today, I’m recording the outcome videos for the DCA quiz. Then I fly to Portland, Oregon.

[01:25:50] On Saturday I met with my friend Mike Pacchione to work on presentation content.

I hope you enjoyed the week with me.
1 hr 44 min
September 26, 2019#282: 10 Ways to Repurpose ONE Single Piece of Content
Enjoy a free gift from me! I’ve created a free 3-month plug-and-play content calendar template so that mapping out your upcoming content can be breezy - and dare I say - fun?!
You’ll love this template because it allows you to seamlessly plan out your weekly AND social media content. Click here to snag your free 3-month plug-and-play content calendar template.
You are going to love this episode. I give a step-by-step strategy on how to take one single piece of content and repurpose it 10 different ways. We all know how time-consuming content creation can be.
After all that work, we hit publish and put it out in the world, but then it just sits there in that one location. Why not leverage all of that hard work by packaging the content up in different shapes and sizes and publishing it on different platforms?
This makes your efforts more efficient and allows your ideal audience to consume your content in a variety of different ways.
This is so smart. Repurposing your content should be part of your content creation process. Promise me that you won't let another week go by where you create content and only put it out one time and in one location.
[07:49] Sit down and record your podcast audio. Make a video recording for extra mileage. Works best for interviews. Publish your audio wherever you normally publish your podcast.
[11:10] Transcribe the podcast audio. Link to the transcript from your website show notes on it's own page that opens in a new window. This is great for SEO!
[12:45] Show notes are the second way to repurpose your content.
[14:26] Take snippets from the outline, transcripts, or show notes and craft an email that will notify subscribers about your new podcast episode. This is a great way to share weekly content and send weekly emails.
[16:57] Pull out really good quotes or stats that can be turned into graphics.
[17:41] Now that you have the show notes, email copy, and great quotes and stats, pull from those to create great social media posts. If you share the post on multiple platforms, tweak it so the language matches the platform.
[18:48] Select a really juicy audio clip and use Wavve to turn it into a video highlight to promote your episode on social media.
[19:46] Take the content you created and format it into an article on Medium.com. Anyone can post, and if you elect to have it reviewed by Medium curators, they will share it if they think it will benefit their audience. Or guest post on other blogs or online publication.
[20:51] Create a freebie. Take the content and make a checklist, worksheet, or guide. You can use it to build your list or to promote your content or both.
[24:34] It's all about video. This can be really valuable when you make the effort. Take your transcript and highlight sections that you could do a quick video about.
[27:58] Bonus twist. Pay attention to what resonates with your audience. That can become a new piece of content.
This episode is sponsored by my Free Masterclass all about list building. If you've struggled with list building or you are not actively growing your email list, this class is for you. You know, everything in your business is easier when you have an email list. If you want to know what it takes to create a list building foundation from scratch, this step-by-step masterclass is for you.
Now if you’re feeling extra loving, I’d be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!
Links mentioned in this episode:
Model Meals
Free List Building Masterclass
Canva
Wavve
Amy Porterfield on Instagram
Amy Porterfield on Facebook
Medium
Episode 281 How to Plan Your First (or Next) Photoshoot
37 min
September 19, 2019#281: How to Plan Your First (or Next) Photoshoot
Enjoy a free gift from me! I’ve created a free 3-month plug-and-play content calendar template so that mapping out your upcoming content can be breezy - and dare I say - fun?!
You’ll love this template because it allows you to seamlessly plan out your weekly AND social media content. Click here to snag your free 3-month plug-and-play content calendar template.
I've never loved having my picture taken.
But eventually, I learned to at least get comfortable with it.
It's so important that people see the real you. That your audience can connect with you and see you. Plus, you can use professional photos in soooo many places beyond just social media.
Today, I'm taking the guesswork out of planning your next photo shoot and sharing my top tips on how to show up feeling good, even if you feel nervous about having your photo taken.
I also created an extensive photoshoot guide that you can use to plan your first or next photoshoot like a total pro. Click here to download it now!
You’ll need these images for social media, guest posts, ads, sales pages, webinars, and more. When you know how to plan and organize a photoshoot, you'll not only end up with a bunch of amazing images to use, but you'll also save time and money by not having to hunt all over the place for your next image.
[10:06] I want you to show up for yourself, even when it's way out of your comfort zone -- and I'll explain how to do that.
[12:27] I talk about why it's important to start an inspiration collection of photos you love that would be a good fit for your personality and brand. Put together a fun playlist to make the photoshoot process more relaxing and fun.
[14:33] How to find a photographer whose work you like, and you feel good about working with. Ask for recommendations.
[18:13] I tell you how to put together a photoshoot inquiry communication that you can email to potential photographers and get a price quote. Everything to include is also in the Photoshoot Planning Guide.
[27:14] I'll help you to decide where to do your photoshoot. Hint: Your house with natural light is the best option.
[31:42] I talk about how to find and nail a good pose that fits your personality. This can be very awkward but I've got tips for you to help the process be as painless as possible.
[34:12] I get into all the day-of photoshoot details. We'll talk hair and makeup and how to let those first 15 minutes of awkwardness be what they are and pass by so you can create some beautiful photos.
[40:01] I'll talk about what to do when you get your photos back from your photographer. If they're good and you like who took your photos, I want you to book them to come back and do another photoshoot in the months to come.
50 min
September 12, 2019 #280: How to Do a "Course Call" to Validate Your Digital Course Idea with Jamie Trull
Enjoy a free gift from me! I’ve created a free 3-month plug-and-play content calendar template so that mapping out your upcoming content can be breezy - and dare I say - fun?!
You’ll love this template because it allows you to seamlessly plan out your weekly AND social media content. Click here to snag your free 3-month plug-and-play content calendar template.
One of the best ways to know if anyone wants to spend time and money on your digital course is to ask them. One of the best ways to ask them is to have a course validation call with your potential customer avatar. These calls are so valuable, because they not only tell you if your course will be in demand, but they tell you exactly what needs to be in the course, the best ways to set it up, and how to market it.
These calls can be intimidating and people are often reluctant to have them, but the information gleaned is so valuable. Course validation calls are a game changer. In my The Digital Course Academy, I teach you the exact questions to ask in these calls and how to find your ideal customer avatar ICA to have the calls with. This is important, because you want to make sure you have the call with someone who really is your ICA.
Today’s show has a fun twist, instead of me telling you how to make a course call, I actually make one and let you listen in. It’s true that I already have a course, so this is somewhat of a mock call. But the rest is real. I have a real conversation with Jaime Trull about whether she would be a good candidate for the Digital Course Academy.
It’s also true that I have never met Jaime before. I do know that she has an online business where she serves female CEOs and entrepreneurs in accounting, bookkeeping, and financials. She is a certified CPA, and she is thinking about creating a digital course.
You have two goals during the call. Goal #1 is to uncover insights, fears, concerns, challenges, wants, and needs of your ICA. Goal #2 is to determine if your idea is on the right track. During the call, I actually learned some things that I wasn’t expecting. I also ended up giving Jaime a challenge, so this won’t be the last time you hear from her.
This episode is brought to you by:
The Digital Course Academy sign up now or get on the waiting list. To find out if a digital course is right for you be sure and get The Three Behind the Scenes Secrets to Digital Course Success.
Subscribe & Review in iTunes
Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!
Now if you’re feeling extra loving, I’d be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!
58 min
September 09, 2019 How Making Wreaths As a Hobby Turned into a Profitable Digital Course with Lauren Kilgore
I’m so excited to share this digital course success story with you today.
Lauren Kilgore, a wreath maker extraordinaire and accidental Etsy marketing superstar, turned her part-time hobby into $35k in revenue.
Unbelievable, right?!
Here’s the reason I’m sharing this with you today. We are all good at something that we could teach others how to do.
For Lauren, it was selling her crafts on Etsy.
If there is something you’re good at, something that people consistently come to you asking for help with, guess what? You might just be able to create a course around it.
You don’t need to have it all figured out. Lauren is proof of that.
Tune in to this special bonus episode and find out exactly how a part-time wreath making mama went from making a bit of extra cash with a fun hobby to getting 93 students into her digital course and over five figures in revenue.
Ready to create your own Digital Course success story? Learn how to build, launch and grow a thriving Digital Course business without hiring a big team, the constant overwhelm or the momentum crushing question, "What the heck do I do next?"
Click here to save your seat in my free masterclass, The 3 Behind-the-Scenes Secrets to Digital Course Success!
36 min

About The Amy Porterfield Show

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Getting real about what it takes. The Amy Porterfield Show is a podcast devoted to helping online business owners grow their revenue, audience, and team in a sustainable way that doesn’t just require more time and hustle.