The Amy Porterfield Show

By Amy PorterfieldBusiness Entrepreneurship Marketing

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The Amy Porterfield Show episodes

April 25, 2019#260: All About Membership Sites: Your Top 10 Burning Questions with Stu McLaren Email
So many of you have asked me questions about setting up a membership site so you could serve your audience in a bigger and deeper way. Well, I thought I better bring in someone who knows membership sites in and out, and directly ask him your burning questions, all about membership sites. I like to call Stu McLaren the Membership Man. He is, hands down, the go-to source for all things membership.
In 2008, Stu knew something had to give. He was burning the candle at both ends providing one-on-one services to clients. While his business would be seen as successful by most because the money was there, he was trading time for dollars and this was not the answer to where he saw his future. Especially one with kids in it, like he and his wife were hoping for.
Long story short, Stu decided he needed a new business model to take what he was already doing and share it in a more leveraged way -- a model that included recurring revenue. Upon the suggestion from a friend and business mentor, he started a membership site. Not only did he create a membership site for himself, but he saw a need for a tool for implementing a membership site, so he set out and created one.
Throughout his time working with the 70,000 clients who flocked to use WishList Member, the membership software platform Stu created, he learned a lot about what worked and what didn’t when it came to creating a membership site and he joined me on my podcast today to share all of that wisdom.
Here’s a snapshot of what we covered in our chat where I asked him the 10 most burning questions that you, my listener, asked:
We covered…
The difference between a membership site and a course
What kind of content you need to have inside your course
How to manage the content creation process
Pricing your membership site
Launch strategies and options for membership sites
Having your course as a prerequisite for you membership site
Launching with webinars
Incentivizing members to join
Bottom line, almost any business can benefit from having some type of membership site. And it doesn’t have to be a lot of work to invite members in, or to create content every month. The beauty of a membership site is that you get to leverage your knowledge with the content you provide and the recurring revenue that a membership will bring to your business.
Stu brought so many great insights ton how to make a membership site work for you. This was truly one of my favorite episodes of the podcast.
And there’s so much more where that came from! If you’re wondering whether a membership site can work for you, or wanting to know how to grow your existing site, I highly encourage you to join Stu’s free workshop by visiting amyporterfield.com/stu.
Join us both and listen to the episode now!
This episode is brought to you by Tribe. Join the free TRIBE Workshop today and learn how to Turn What You Already Know, Love, And Do Into A Successful Membership Business.
Subscribe & Review in iTunes
Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!
Now if you’re feeling extra loving, I’d be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!
1 hr 18 min
April 18, 2019#259: 7 Secrets to Talking About Your Product Like a Pro
One of the best ways to sell your product is to get out there and tell people about it. This isn’t always easy! After this episode, you’re going to be armed with strategies to confidently talk about your product like a pro.
After an exhausting launch, I found myself mindlessly flipping through channels and stumbled upon an infomercial for Bye Bye Foundation with IT Cosmetics founder Jamie Lima. This is a woman who knows how to SELL her product to the tune of millions and millions of dollars.
I noticed that Jamie talks about her product in a very specific way. The words she was using… the way she repeats herself… it was like magic! She was seamlessly talking about her product the way I’d like to talk about my own programs while on webinars and Facebook Lives.
I began studying her work and really paying attention. I discovered that she has very specific strategies for talking about her product, so I broke those down for you in this episode. I also give you some tips and tricks to apply Jamie’s expert strategies when talkinb about your own products.
Grab your free cheat sheet here!
The Seven Secrets for Talking About Your Product Like a Pro:
[06:51] Solidify your verbal tagline. A verbal tagline is something that you say over and over again. Create an inspirational or motivational tagline that talks about your product.
[10:34] Tell what it is. You’ve got to be clear on exactly what it is you’re selling. It may seem obvious to you, but it may not be to your potential customer. You want to highlight what is most important about your product, program or service through the use of very concise phrases or words.
[13:58] Tell what it's not. You just need one or two sentences of what your product is not. Find one or two things that you know your audience doesn't want because that allows you to then move into what it IS in an inspirational way. This contrast can be very powerful.
[16:08] Tell why it's unique. There are likely multiple ways your product, program or service is unique, but it’s important to highlight ONE specific way it’s very unique to set you apart from your competition.
[20:37] Identify a few core themes. Come up with verbal themes. Jamie uses the words “different” and “deserve” a lot as her theme words. A theme word I use when I talk about my programs is “doable”. It’s important to have some themes that are constant when talking about your product, program or service.
[26:09] Future pace with an intentional one-liner. Future pacing by beginning a sentence with “Imagine…” will help your potential customer look at what’s possible, or what’s ahead for them. You want them to get excited and future pacing will help them to envision a better future for themselves if they purchase your product, program or service.
[28:23] Choose testimonials that speak to all of the above. When getting testimonials from your customers, make sure to ask the right questions to get authentic answers that talk about your product in a way that mirrors how you talk about your product.
I've created a cheat sheet that will walk you through these seven secrets in detail but will also prompt you to create each of these snippets on your own so that you have them when you go into your next promotion. Grab the cheat sheet here!
Subscribe & Review in iTunes
Now if you’re feeling extra loving, I’d be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!
Links mentioned in this episode:
Jamie Lima
IT Cosmetics
Blue Ocean Strategy
41 min
April 11, 2019#258: Achieve More While Doing Less with Michael Hyatt
As entrepreneurs, we’re driven by our passion and ideas. There is never a lack of projects and things that need to get done. Even worse, we often jump from one task to the next as we try to get caught up with our endless list.
Does it seem like you never have enough time in the day to get the important stuff done? Are you frantically trying to whittle down that endless list? We all get caught up in this cycle. That’s why I’m so excited to have Michael Hyatt back on the show.
Michael says:
“It's almost impossible to accomplish anything significant when you're racing through an endless litany of tasks and emergencies. And yet, this is how many of us spend our days, our weeks, months, years, sometimes our entire lives.”
Michael operated like this for years when he was an overworked and stressed executive at Thomas Nelson Publishers. Michael, now on the other side of this unsustainable and unhealthy work pattern, has cracked the code on a system of productivity and focus that is designed to help you avoid burnout in your business.
Michael was tired of working harder and accomplishing less. It’s FOCUS that drives our businesses and our personal lives. In this episode, Michael shares the principles from his new book Free to Focus: A Total Productivity System to Achieve More by Doing Less, so we can accomplish what matters.
The Free to Focus System:
[07:34] Productivity is really about freedom. Freedom is a BIG reason people get into business. The book covers four freedoms: The freedom to focus. We need sustained focus and concentration. The freedom to be present. This is the freedom to be 100% present with whoever you are with. The freedom to be spontaneous, and the freedom to do nothing.
[12:12] There are also three phases to Freedom to Focus. They are Stop, Cut, and Act. The first three chapters focus on Stop. First, you need to formulate a vision of a more productive future. Then evaluate the work you are doing using the freedom compass. And always rejuvenate and take time for self-care. Formulate, evaluate, and rejuvenate.
[14:22] Using the Freedom Compass:
True North is where passion and proficiency come together.
South is the drudgery zone. Things your not passionate about or proficient in.
East is the disinterest zone. Things you are good at but not passionate about.
West is the distraction zone. Things you enjoy doing but aren’t good at.
[18:11] Things on your freedom compass that you love and are good at are in your desire zone. This is where you should focus the bulk of your energy. Eliminate, automate, or delegate everything that's not in the desire zone.
[30:41] Michael plays mythbuster to the objections that entrepreneurs have about delegation. Hiring a VA enables you to repurpose time for more valuable activities.
[35:46] Act also has three steps. They are consolidate, designate, and activate. To consolidate avoid context switching and batch activities.
[38:53] Designate is designing your year by identifying three goals for your quarter, week, and each day. Imagine how powerful your days would be if you accomplish three important things on a daily basis.
[43:00] Activate is about managing the interruptions. Check in before going into a deep work session, so you won't be interrupted. Turn off notifications. Let technology serve you.
Subscribe & Review in iTunes
Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!
Now if you’re feeling extra loving, I’d be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!
58 min
April 04, 2019#257: How to Sell More by Offering Less
Are you making it as easy as possible for your followers to buy from you? Is it possible to put out too much content? Many of us, myself included, struggle with thinking more is more when it comes to the products, services, and programs that we offer our potential customers.
It may seem counterintuitive, but offering MORE can actually make people click away!
Giving people too many options can cause decision fatigue and your potential customer will click away from your blog or video without signing up or purchasing from you.
We’re living in an age with options everywhere. If it takes too much brain power for someone to decide on something, they're out. It's your job to make it as easy as possible for your followers to make a decision. Your audience will be much more apt to buy if you present them with less offers that are better quality,
In this episode, I help you determine the fine line of less is more when it comes to content. Did you know that a person is less likely to buy if given too many choices? I’ve got a study to prove it to you.
I’ll also help you understand why it’s important to have flow, and a clear beginning, middle, and end. Want to become a go-to guide in your field? I’ve got that covered, too.
These three foolproof steps will help you narrow down the options that you present to your audience:
Listen to your customers. Be intentional about hearing what your customers are asking for. If you listen closely, your audience will tell you exactly what they want.
Carefully watch your audience's behavior. Where do conversions take place? Where can you narrow down your options?
You cannot fear pivoting when necessary. Notice patterns and trends with your audience and do more of what’s working and cut out what’s not working.
Your next clear step: Have a 15-minute brainstorming session and write down what you offer. Ask these questions. Does it feel like too much? Is it clear?
Click here to listen now!
Subscribe & Review in iTunes
Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!
Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!
43 min
March 28, 2019#256: The Forgotten Funnel: Increase Customer Value Without Selling More
“New customers are good, but existing customers are better.” - Casey Graham
Did you know it takes five times as much to attract a new customer as it does to keep an existing one? Five times!
Most businesses put a huge focus on getting NEW customers (which is important), but where they’re missing the mark is by not equally nurturing the EXISTING customers that they do have.
On today’s podcast episode I talk to Casey Graham, founder of Gravy, the company that helps entrepreneurs and business owners (including myself) solve the problem of failed payments and credit card declines in their business. Why did I bring him on? Because he’s an incredibly smart and strategic business owner who knows how to create profitable businesses - he’s built several from the ground up and is a master at growing thriving teams that wow their customers on a daily basis.
Casey says that f you were to increase keeping your existing customers who are paying you by 5%, you could increase your profits by 25-95%, depending on your type of business. That’s a game-changer, my friend!
As a business owner, you’ve got to develop a customer-centric business and this episode is going to give you a roadmap to do just that as Casey drills down on the 5 non-negotiables of setting up a stellar system of customer care (aka the forgotten funnel) in your business.
Person - define who you are (the owner/leader of your organization) and who you are serving (your customers)
People - how is your team (or you) set up to serve your customers?
Process - how are you intentionally valuing your customers before you ask for more value?
Product - what’s your product value ladder to continue to serve customers?
Profit - what are you doing to reduce churn and close the back door?
You’re going to be able to walk away today with some simple strategies that you can incorporate into your business immediately that will literally change how your customers see you and most importantly how they feel about you on a daily basis.
This episode is brought to you by Gravy, the company I trust to contact my customers within hours of a failed payment, capturing the updated billing information, and saving the customer my team and I worked so hard to acquire. If your revenue is currently at $250K or more a year and you know you’re losing money due to failed payments each month, I encourage you to check out Gravy. Click here to see how they can be an extension of your customer service and save you money.
SUBSCRIBE & REVIEW IN ITUNES
Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!
Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!
51 min
March 21, 2019#255: What's Keeping You Safe Is What's Keeping You Stuck
What’s keeping you stuck? Are you in an unfulfilling 9-5 job that you’re dying to get out of? Maybe your side hustle is not progressing along fast enough. Is the business model you created just not feeling right? Or maybe you’ve been at it for a while and your revenue numbers just aren’t where you want them to be. No matter what it is, if you’re feeling stuck in any area of your business, that needs to stop and today’s episode is going to help.
We will explore the four areas that are likely keeping you stuck and my goal is for you to recognize what these areas are so you can formulate a plan to start moving forward in the direction you want to go.
Following are the four areas I’ll discuss in this episode to keep you moving forward:
Understanding what your safety blanket is and how it’s likely holding you back. Safe can be a good thing, but that’s not always the case in your business and I’ll explain why.

Which of your own expectations are holding you back? Setting expectations for yourself are good, but you’ve got to ground those expectations in goals and processes to get you to that goal.

How to get clear on the systems that are necessary to get the results you want. I’ll share an excerpt from a book I’m reading now that has totally rocked my world when it comes to goal setting. I’ll walk you through the new mindset shift I’ve created that is going to help me to reach my impossible goal.

Why it’s important to fuel your brain by doing something different. Inspiration can come in many different packages, and expanding your horizons in what you read, listen to, and watch can get you right out of the creative rut you may be in.

Are you ready to move past the feelings of being stuck or unfulfilled? Let’s do this! Press play to listen in.
This episode is brought to you by my free masterclass, “The Ultimate List Building Catch-Up Plan. My Proven 3-Stack System For Leveraging The Most Powerful, “What’s Working Now” List Building Strategies (without the stress, tech confusion, or crazy overwhelm). If you are struggling to get started with building your list OR if you are not attracting new subscribers to your list every single day, this is the free master class for you.
38 min
March 14, 2019#254: From Crippling Excuses to Empowered Action with Rachel Holllis
Rachel Hollis is in the house!! Literally, she came to my house and we sat in my studio for this interview! I normally do my interviews via Skype or Zoom, so the in-person interview was both nerve-wracking and super fun! I think you’ll love listening to this episode.
Rachel, who in case you aren’t familiar with, is a #1 New York Times best-selling author of Girl, Wash Your Face, she’s got a new book that’s now out, Girl, Stop Apologizing. She’s a motivational speaker, a top-rated podcast host -- and, oh yeah, she’s got four kids! This woman is a powerhouse and she brought her A-game today.
During the interview, we talk about Rachel’s new book, Girl, Stop Apologizing. The book’s subtitle is A Shame-Free Plan for Embracing and Achieving Your Goals -- let me tell you, this book is super tactical when it comes to setting and achieving your goals, but the way Rachel delivers her message through her gift of story-telling, her wonderful sense of humor, and her no-nonsense belief that if you have a dream, you CAN make it happen. I just know this is going to be one of your favorite reads!
Alright, I want you to pop those earbuds in and listen right away, but if you want a sneak peek of what we talk about during the interview, here you go:
I asked Rachel what she thinks about the minute she opens her eyes in the morning. I just loved her honesty: tired and anxious. She talks about the season she’s in right now and talks about how she gets herself moving and in a better state.
We talk about being people pleasers and worrying about what people think about us. Rachel is very much in the public eye, so she’s got really great insight on this struggle that so many of us deal with.
Rachel addresses two common excuses so many of us use (I hand-picked these two from the several she talks about in her book specifically for you, because I hear these same excuses from my audience all the time): “I don’t have enough time.” and “I’m not enough to succeed.”
We talk about the simple 5 to Thrive model that Rachel says has literally changed her personal and professional life. It’s so simple, yet so powerful!
Some people wonder how Rachel did it. They call her an “overnight success”. She debunks that myth right off the bat and drops some truth bombs in the process.
Rachel talks about how she built her following (she has over 1 million on Instagram alone!) by getting to know her Ideal Customer Avatar (ICA). She tells how this quote she heard over 10 years ago, “Follow the signs of life,” helped guide her in really getting to know her ICA and use that to monetize her business.
You guys, there is so much value, inspiration and tactical advise to living the life that you dream of AND you deserve. Don’t wait another minute, click here to listen in to my interview with the one and only, Rachel Hollis!
This episode is sponsored by my free masterclass, “The Ultimate List Building Catch-Up Plan”. My Proven 3-Stack System For Leveraging The Most Powerful, “What’s Working Now” List Building Strategies (without the stress, tech confusion, or crazy overwhelm). If you are struggling to get started with building your list OR if you are not attracting new subscribers to your list every single day, this is the free master class for you.
LINKS:
Girl, Wash Your Face, by Rachel Hollis (Physical Book)
Girl, Wash Your Face, by Rachel Hollis (Audible version)
Girl, Stop Apologizing, by Rachel Hollis (Physical Book)
Girl, Stop Apologizing, By Rachel Hollis (Audible version)
Blackberry Farm in Tennessee (where we took our girl’s trip)
Follow Rachel on Instagram
SUBSCRIBE & REVIEW IN ITUNES
Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!
1 hr 1 min
March 07, 2019#253: How to Grow Your Local Business with Online Marketing Strategies
I’m often asked if the strategies used for online marketing can be translated to the local business. Maybe you have a hair salon, a dance studio, a wine shop, a real estate agency, a pet grooming business… The question is, how can we take the information I talk about list building, lead magnets, funnels, social media strategy and all the other topics that come up and use them effectively to get more customers through your physical storefront?
Since I’m not an expert in this area, I brought in someone who is. My guest on the podcast today is Stacy Tuschl, the creator of She’s Building Her Empire Podcast & Community where she helps female entrepreneurs automate their businesses so they can do more with less. She’s also a best-selling author AND has two dance studios in Milwaukee, WI grossing over one million dollars per year!
You’ll love Stacy’s teaching style: she’s very specific and gives lots of examples and actionable steps for you to take right away. This interview is great for those of you with a brick and mortar business, but even if you are in the online space only, you will learn a ton.
Here’s a breakdown of what we discussed:
The most common struggle that brick and mortar businesses face and how to overcome that struggle and bring more customers in the door

The three funnels that convert very well (we’ve got a great freebie to walk you through these funnels, too. Just click here to grab it!)
Get them in your building Funnel

Education Funnel

Upsell Funnel
What you need to consider as far as what to include on your opt-in and thank you pages, funnel content and number of emails included in each. This can be very different from the typical online marketing funnels.

Tips and strategies for getting lots of honest online reviews from your customers. Stacy got 60 reviews in one week!

The 3 Ts of Success (These are simple strategies, but so very valuable. And these will hold true whether you’re an online marketer or brick-and-mortar.)

What you need to know (and not know) about your competition. Wondering if you should use Google ad words, Yelp, Facebook ads? Stacy’s got some great insight for you on this.

The importance of claiming your Google listing.

How to leverage social media as a brick and mortar business (P.S. A small social media following is ok!)

And as a bonus, Stacy shares some great online tips for hiring new employees for your local business.

You guys, my chat with Stacy was 100% filled with useful strategies and tips! I can’t wait for you to listen. You’re going to walk away with specific things you can implement immediately to help grow your business. Click here to listen in now!
This episode is brought to you by my free masterclass, “The Ultimate List Building Catch-Up Plan. My Proven 3-Stack System For Leveraging The Most Powerful, “What’s Working Now” List Building Strategies (without the stress, tech confusion, or crazy overwhelm). If you’re struggling to get started with building your list OR if you are not attracting new subscribers to your list every single day, this is the free master class for you. Click here to sign up!
SUBSCRIBE & REVIEW IN ITUNES
Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!
Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!
53 min
February 28, 2019 #252: The 3 Little Known "Personal Touchpoints" I Added to My Recent Launch
My team and I just finished up with the launch of my new course, Digital Course Academy, and I want to share some new strategies I used that really resonated with my audience and resulted in a big boost in sales conversions.
The three strategies all focus on personalization and are something that you will easily be able to replicate in your own launch.
Live launch personalization is more important than ever, especially when people are used to canned responses and bots. Having direct communication from a human is next-level when it comes to customer service these days. When you incorporate personal touches to your launch, you are helping your prospective customers to be able to decide whether they want to purchase your program, product or service.
Here are the three personal touches that I go over in today’s episode will be game-changers for your next live launch:
Personalization #1: Recording Audio Messages Via Snagit Learn how I used Snagit, the quick and easy screen capture and/or recorder application, to provide personalized customer service messages that really wowed my audience. I also mention how I’ve recently been introduced and have begun using Loom to handle the same task.
Personalization #2: Live Sales Page Chat With OlarkLearn how I used Olark, to provide stellar live sales page chat during my launch. This tool will allow you to answer real-time questions, in-the-moment from your potential customers when they’re making the buying decision. When handled right, these conversations will significantly increase your conversions. These prompt, “real-time” conversations are priceless. Whether it’s you in there or someone on your team that’s very familiar with your content, make sure to set up a system for live chat support during your next live launch.
Personalization #3: Recording an Off the Cuff, From the Heart, Final VideoThis is a video to record in real-time and send out on the final day when you’re closing the doors for people to be able to purchase your program, product, or service. I’ll tell you what to include in the email to deliver the video (the subject line and body copy) and what you should say in the video. The timing of recording this video is critical because you want to be feeling all the emotions that you will have on that last day. You will be coming in raw, honest, and extremely helpful with this last bit of communication to your prospective customer.
There you have it! I’ve shared my secrets and I hope you take what worked well for me and incorporate these strategies in your next live launch. Believe me, you will never be sorry for adding these personal touches.
Click here to listen now!
This episode is brought to you by:
SUBSCRIBE & REVIEW IN ITUNES
Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!
Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

37 min
February 21, 2019#251: How I'd Grow My Business If I Were Starting From Scratch
I was thinking about you, my listener, the other day and thought, “What can I give to them that would help them most in their businesses right where they are today.” This is my tenth year of business in the online marketing space, and I have learned a lot. Ups and downs, successes and failures...and through it all, I learned invaluable lessons along the way. I’m going to take that ten years of learning and share it with you in today’s podcast episode.
Specifically, I’m going to share what I would have done differently were I starting from scratch today. Now, this is not only for those newbies out there. There are many foundational principles that even the most seasoned entrepreneur can learn from to ensure you are a building a business that is sustainable. I know I’m still learning as I go along, so I hope today’s episode will help you wherever you are in your business journey.
Here are the areas
Where I Would Spend My Money
I’ll be talking about the must-have tools I use in my business, as well as how to choose the right personal development investment that will serve you best.
What I Would Focus On The Most (especially in the first two years)
Don’t do what I did in my first two years of business. You MUST create original content consistently AND know who you’re talking to. Too many overcomplicate this process and I’ll share how to keep it simple to move your business forward in a powerful way. I’ll also discuss the importance of knowing and declaring exactly HOW you want to make money in your business.
What I Would Say Yes To More Often
What I talk about here would have looked very different five and ten years ago. This will be the same for you because the business you have today will look dramatically look different just a few years from now. You will make choices today that you won’t make years from now because your business will be different.
What I Would Say No To More Often
You may be surprised by some of what I discuss here, but please, please heed my advice here. Your time is valuable and there are some things that may look good but are not good for growing your business.
The Mindset Shift I Would Make Early On
With so much noise in the online world, there is one key mindset shift that will be invaluable for you personally and in your business. It’s all about asking yourself higher value questions. I’ve got a worksheet for you with some great examples to get you going.
The Habits I Would Adopt Early On - Habits That Would Shape My Identity

Establishing good habits in your life will be a game-changer! Your level of success is directly tied to how you show up on a daily basis, and creating habits is the key.
I think this episode is going to be really helpful to you in your journey, so take a listen and use the lessons I’ve learned over the past 10 years as a shortcut to your success.
49 min

About The Amy Porterfield Show

From the publisher's feed

Getting real about what it takes. The Amy Porterfield Show is a podcast devoted to helping online business owners grow their revenue, audience, and team in a sustainable way that doesn’t just require more time and hustle.