The Amy Porterfield Show

By Amy PorterfieldBusiness Entrepreneurship Marketing

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The Amy Porterfield Show episodes

April 26, 2018 #208: How I’ve Built My “Small, But Mighty” Team (The Wins, Fails & Fears)
It’s time to talk team! In the last 6 months, it’s been a staffing bonanza: I’ve hired four of the five full-time positions on my team. And boy, has it been a whirlwind, filled with mistakes, wins, fears and A LOT of excitement.
50 min
April 19, 2018 #207: 20 Questions (Rapid Fire Style!) with Special Guest Interviewer, Hobie Porterfield
As you can see here, my husband Hobie and I had a great time recording this episode! It was extra special because a couple weeks before recording the episode, I asked my audience to send in questions for me to answer: business, personal, silly, or whatever. The hook was that I couldn't look at any […]
40 min
April 12, 2018#206: The Post-It Content Creation Mini Training
Biggest Takeaways You Don’t Want to Miss:
When you’re looking into creating a course—and this is especially true when you’re just starting out—you’ve got a TON of information to choose from. Maybe you’ve been working on this material for 5 or 10 years, or you’ve been consulting a while and you have a ton of stories, examples and exercises.
Getting all of that out of your head can be difficult, to say the least. Whenever I sit down to create a new course (like I’m doing right now) it can be both exciting, and excruciating.
Which is why I wanted to bring on Gina Onativia, a content and course expert who is in the trenches every day with her clients, building their courses. Gina has a super practical post-it exercise she’s created to help her clients figure out some pre-details before diving into course creation. I think of her process as kind of like a “prelude” to my own...and I think you’ll find it extremely helpful in your own course creation process.
By the way, if you’re NOT in the midst of creating a course, you can also use this exercise for any type of content creation. AND I want to make sure you download the freebie—which has the exact steps we are going to talk about in this episode. In the freebie, you’ll see a real post-it exercise from one of Gina’s clients that you can use as an example to guide your own process (and I LOVE great examples!). (9:01)
With your freebie at the ready, get ready to dive into your course creation here.
This episode is brought to you by: In my free masterclass: How to Confidently Create Your First Online Course in 60 Days, I will walk you through all of the pieces it takes to create a stellar online course. Save your spot here!
Check out these highlights:
The first area course creators get tripped up when starting out. [8:42]
How to start your post-it exercise. (If you’re an office supply junkie like me, get excited!) [9:31]
Why it’s so important to know what your avatar is feeling. [13:59]
How to brainstorm your overarching steps. [14:50]
What to do if you’re stuck. [16:27]
The final step: Your roadmap. [19:15]
How do I sell just a piece of my course as a standalone? [24:04]
31 min
April 05, 2018#205: The 3 Do’s and 3 Don’ts for Entrepreneurs In-the-Making
Biggest Takeaways You Don’t Want to Miss:
The fear of not being good enough is a tough feeling to shake. If you struggle with this fear, I know it can show up way too often. Now, I can’t promise that it will ever completely go away—but I am proof that you can silence that voice A LOT.
If this fear comes up for you, then this is the show for you.
Today I’m going to introduce you to a powerhouse named Rachel Hollis—an amazing entrepreneur who manages a lifestyle website with almost two million readers each year and over 800,000 actively engaged followers on social media. Together, we’re talking about the pressures that you face as mothers and fathers and husbands and wives and employees, and of course, entrepreneurs.
We’re talking do’s and don’ts for entrepreneurs-in-the-making, and specifically, how to break through some of those major fears that we are constantly up against as you put yourself out there on social media, and in videos, and everything else you do to build your online business. (2:25)
Now, if you read the title of this episode and said something along the lines of, “Well, I’m not really sure I can call myself an entrepreneur…,” this is what I have to say to you: If you’re showing up, if you’re building your business, if you’re working hard toward your goals—you are legit! You are an entrepreneur, so it’s time to own it! So, if the fear of not being good enough, or that you’re not doing enough, or that you’re not doing it right, if those fears come up for you, then this is the show for you. Listen in.
This episode is brought to you by: My incredible and free masterclass, “The Ultimate List Building Catch-Up Plan,” where you’ll learn my proven 3-stack system for leveraging the most powerful, “what’s working now” list-building strategies. You can sign up here.
Check out these highlights:
Why comparison is the death of joy. [5:39]
What to do if you’re feeling guilty about taking time for your business.[7:34]
Here’s the truth: Nobody cares about your dreams (it’s not as sad as it sounds, and it’s actually a good thing!). [10:33]
Rachel’s story of being a fighter and pushing forward no matter what… [12:01]
How to find your tribe (a.k.a. those who’ll build you up!). [13:58]
Installing daily habits to emphasize your goals. [16:45]
The real magic behind writing down goals. [21:35]
About finding yourself in (or out) of balance… [24:30]
Links mentioned in this episode:
Rachel’s book, Girl, Wash Your Face: Stop Believing the Lies About Who You Are So You Can Become Who You Were Meant to Be
29 min
April 05, 2018 #205: The 3 Do’s and 3 Don’ts for Entrepreneurs In-the-Making with Rachel Hollis
Biggest Takeaways You Don’t Want to Miss: The fear of not being good enough is a tough feeling to shake. If you struggle with this fear, I know it can show up way too often. Now, I can’t promise that it will ever completely go away—but I am proof that you can silence that voice […]
29 min
March 29, 2018#204: How She Quit Her Day Job and Turned Her Side Hustle Into a Full-Time Thing with Melissa Norris
Biggest Takeaways You Don’t Want to Miss:
One question I get asked a bunch: How do I transition from my 9-to-5 to an online business full-time? What are the exact steps?
There are a lot of different ways to get there, but I wanted to bring in one of my students who did it in a less-scary and less-painful way that you can learn from and model.
Melissa Norris will share with us ONE roadmap for how she got to where she could quit her day job and live out her dream business.
Melissa’s story is filled with amazing insights and a-ha moments that many of you will be able to use for your own journeys—especially if you are interested in investing your time and money into webinars! (25:30)
Now here’s the kicker for today’s ep: Melissa’s business is all about the pioneering lifestyle! I’m talking full functioning homestead with pigs and cattle, grinding your own flour, canning vegetables… things you’ll probably NEVER see me doing (and for good reason!). The fascinating thing is she was able to use the same marketing principles and strategies (that you can use, too) to find her tribe, build her business and quit her day job. So if you’ve been wondering how you can ditch your J-O-B, this episode is the right one for you! Listen here to get Melissa’s step-by-step plan.
This episode is brought to you by:
Free Masterclass: How to Create and Deliver Your First Wildly Profitable Webinar (Even If You Don’t Have a List)
Check out these highlights:
Melissa’s incredible story about a full functioning homestead [4:24]
The importance of (sustainable) baby steps—and how to find the time to take those first steps. [13:28]
The inevitability of having to hustle, at least for some time. [17:08]
What scaling looked like after quitting her day job. [23:06]
Melissa’s hit “seasonal webinars” and what she learned from them. [25:30]
How Melissa runs her membership site. [29:44]
A few amazing sales sequence a-ha moments! [37:47]
47 min
March 22, 2018#203: How To Get Noticed Online When You’re Just Starting Out
Biggest Takeaways You Don’t Want to Miss:
I’ve been an online marketing entrepreneur for a long time now. I’ve worked with thousands of students and have gotten pretty darn good at finding patterns. Specifically, patterns in limiting beliefs and mindset blocks that often stop promising entrepreneurs in their tracks.
One common struggle I’ve uncovered A LOT is the fight to stand out when the online world has become so saturated. And here’s the thing—it is tough to stand out. I’m not going to sugar coat it. It can be incredibly frustrating.
But I’m here to tell you—sometimes it’s not just about the strategies. Sometimes the key to getting noticed is all about...mindset.
And this all starts with one simple truth about every successful entrepreneur... (2:15)
So, in today’s episode I wanted to make sure you take the time to stop and learn how to shift the way you approach a noisy online world, and in turn, get noticed. Because it’s really the way you think that will ultimately set you apart. Tune in now.
This episode is brought to you by: My incredible, and free masterclass, “The Ultimate List Building Catch-Up Plan,” where you’ll learn my proven 3-stack system for leveraging the most powerful, “what’s working now” list-building strategies. You can sign up here.
Check out these highlights:
Act like you’ve already nailed it. [5:01]
How to cultivate a relentless soul. [8:45]
Just how crowded is the playing field? A few stats. [10:16]
Why you should dive deep into your DMs. [12:22]
Are you a flip flopper? It’s time to get honest. [13:06]
The importance of “closing loops,” especially with your team. [15:23]
Are you a master at consistency? [16:28]
Why you should tell true, gritty, messy stories about YOU. [20:36]
29 min
March 15, 2018#202: How to Engage Your Small Facebook Group When You’re Just Starting Out with Caitlin Bacher
Biggest Takeaways You Don’t Want to Miss:
In the past few years, as Facebook has evolved, I’ve begun to think about Facebook groups in a whole different way. I believe groups—and not pages—are the key to building the kind of communities that allow you to truly connect with and grow your audience.
And it’s not just me! Many of my peers are having the same experience in discovering the incredible potential of Facebook groups. One superstar, in particular, is my friend Caitlin Bacher—who has grown her private FB group to more than 30,000 members in 3 years!
Caitlin is with me today to answer the question I get asked all of the time with my students: How do I boost engagement in my Facebook groups when I’m starting from zero?
Tune in to learn how to make Facebook groups one of your most effective social platforms! And Caitlin shares ALL, including the #1 mistake she sees entrepreneurs make with groups... [6:06]
Yes, I know it sounds like things just got trickier with the Facebook algorithm and the announcement that Facebook is going to focus more on “meaningful social interactions.” But don’t panic! This is actually great news for those of you who are using (or want to use) Facebook groups for your business. There are so many options. From Facebook groups that are tied to your paid content, to free communities that are tied to your bigger messaging and brand. It all begins here.
This episode is brought to you by: Master Class: How to Confidently Create Your First Profitable Course in 60 Days www.Amyporterfield.com/free
Check out these highlights:
Why Facebook groups and why someone would decide to do only Facebook groups? [4:14]
The importance of getting really good at selling one thing first. [8:55]
Everything you need to know about closed free groups. [17:57]
Some of the best type of content you can create for your own communities. [28:00]
What about Facebook groups created for paid courses? [34:01]
Using an email series to boost engagement within your Facebook group. [37:08]
How to use the group to help you solve for buyer’s remorse (for your paid content). [39:48]
55 min
March 08, 2018#201: Five Ways to Make Money (Without Using Webinars)
Biggest Takeaways You Don’t Want to Miss:
Yes, today’s topic may seem a bit off-brand for me, since to know me is to know that I love love love webinars.
However, today I’m mixing things up to present a few different strategies to make money online.
I STILL think webinars are the most powerful way you can drive your online business…but I wanted to share 5 ways to make money online that do not include a webinar training and that can set you up for bigger strategies to bring in bigger bucks.
Not only am I dishing out several ways you can make money, but I’m also talking about the actual offers you can craft to then promote the strategies I’m sharing.
I am a big believer in baby steps, and you may not be ready for webinars in your business—YET. So I’m going to talk about some simpler strategies you can use in your business until you’re ready to take the “webinar leap.” Let’s start making some money...
Check out these highlights:
How I started out with Facebook page reviews (and why). [6:12]
The right time for creating customized plans for clients. [10:38]
How to create customers for life. [13:50]
Hear about my friend Tyler J. McCall’s success with online workshops. [15:40]
The goldmine of done-for-you plug and play products. [26:10]
How two friends from Tag Team Party Peeps put together a very successful email campaign. [33:46]
Challenges that actually lead to sales. [39:55]
How to successfully market your high-priced offers. [44:53]
A can’t miss strategy using Facebook Live. [47:33]
57 min
March 01, 2018#200: 10 Online Marketers Share Their Zig Stories
It’s the 200th episode! Cue the confetti and champagne! If you have been listening to me since I first aired in 2013, THANK YOU! It’s been 5 AMAZING years and I couldn’t have done it without you!
To celebrate, I have asked some of my closest friends and peers to share quick pieces about something I’ve been thinking about a lot lately…
How do you zig when others are zagging?
How do you “go against the grain”?
When do you take a risk and change things up?
And I couldn’t think of anyone better to tackle this topic than my small group of much-cherished and loved peers. I hope you enjoy listening to these as much as I have. Get ready to make some zigs happen for your own business!
If you’re wondering if it’s a right time to “zig” for your business, listen up to my four scenarios to help you decide.
Want a personalized message from me on instagram? And if you want that new “outtake” of me sharing my personal story of zigging, make sure to 1) take a screenshot of this episode 2) post it on Instagram (feed or stories) and use #200withamy and tag me when you post it. Then I’ll slide into your DM with a link to this clip! That’s right, I will personally DM you...
Here’s a sneak peek of each of my amazing group of peers:
Jasmine Star gives us the inside scoop into how she invested a year of heart, soul and money into a launch that got her … an underwhelming amount of students. But then she decided to “knock on some digital doors” ... [12:50]

Ray Edwards shares the personal touch he provided for each person who bought one of his high-end programs. [18:25]

Pat Flynn starts off with a life-changing story from his childhood, then talks about how giving away a study guide for free became the launching-off point for Smart Passive Income. [20:03]

Diane Sanfilippo on why you need to be focused on creating paid content and programs. [26:30]

Julie Solomon offers up her own version of “Pitch Perfect” and how she took the initiative to start monetizing her blog. [32:01]

Tarzan Kay shares how she broke ALL the rules of launches, and executed a simple (no stress!) promotion that netted her five figures. [39:59]

James Wedmore gives us multiple examples of zigging, and asks a series of questions to help you come up with your own different “out of the box” ideas. [45:36]

Russell Brunson talks about how one T-shirt helped to reduce his ClickFunnels churn by 23 percent (!)—and build a powerful community in the process. [51:03]

Rick Mulready walks his own talk and tries his hand at Facebook Messenger for feedback about this podcast. The results may surprise you—because they surprised him! [56:51]

Jenna Kutcher gets real (as always) and tells you why she decided to go completely transparent with her messaging. [1:01:18]
Links to learn more about my special group of friends:
Jasmine Star: www.jasminestar.com/

Ray Edwards: www.rayedwards.com/welcome/

Pat Flynn: https: www.smartpassiveincome.com/

Diane Sanfilippo: www.balancedbites.com/

Julie Solomon: www.juliesolomon.net/

Tarzan Kay: https://tarzankay.com/

James Wedmore: www.jameswedmoretraining.com/

Russell Bruson: www.russellbrunson.com/hi

Rick Mulready: www.rickmulready.com

Jenna Kutcher: www.jennakutcher.com/
1 hr 13 min

About The Amy Porterfield Show

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Getting real about what it takes. The Amy Porterfield Show is a podcast devoted to helping online business owners grow their revenue, audience, and team in a sustainable way that doesn’t just require more time and hustle.