The Amy Porterfield Show

Do you know who’s visited your website in the last 24 hours? What about who visited your most recent blog post but while visiting your site did not sign up to get your latest freebie? Do you know who’s watching just for the first few minutes of your latest Facebook video but then moving on to something else?

Welcome to Facebook Pixel Optimization. Don’t be nervous! We’re going to ease into all you need to know with my Facebook ad guru Rick Mulready, who can break down the Power Editor like Stephen Hawking does the universe.

These are the questions Rick and I tackle in this episode:

Phew. That’s a lot, right? And that’s not all! Download Rick’s article, “The Complete Guide to the Facebook Ads Pixel,” and you will become a pixel master in no time.

As quickly as Facebook changes, there are some things that are as true today as they were a few years ago:

Now, HOW you accomplish those three points has changed A LOT. Why? Well, there are few reasons.

You’ve heard me talk about the infamous Facebook algorithm, and while I’m not going to nerd out on all of its particulars (there are hundreds), it does have everything to do with how many of your fans are actually seeing your posts.

If you start to understand just a little bit about how it works, you can get smarter about the kind of content you’re creating. Feel me?

I’m going to tell you how to do that by sharing my:

Along the way, you’ll hear me talk about how I’m implementing some of these new rules in real time, like video. Creating more video is a HUGE priority for me this year (so much so that I’m even building a studio in my house—pics to come on Facebook and Instagram soon!).

Starting this week I’m doing weekly Facebook Live videos (go to facebook.com/amyporterfield to find out when) where we’ll talk about some of the content on the podcast and more. And I’m going to be incorporating more video into my posts.

You already know that video is huge with Facebook. What kind of video to create is also critical—and an important part of this episode—because the more you make viewers stop, watch and unmute your video, the more Facebook will reward you by pushing your videos out to larger segments of your community.

For examples of what types of videos to model, make sure to download my 2017 Ultimate Guide to What’s Working Now on Facebook. It’s loaded with examples of video you can use to start reimagining your Facebook engagement strategy right NOW.

If you think being an entrepreneur is tough, try being married to one.

Just ask Hobie Porterfield (as I do in this episode).

You’ve heard me talk about my hunky husband from time to time, and just how important he is to the success of my business. But I’ve never really talked about what that means exactly.

In isolation, running a business and keeping a marriage together are tough. Together?

It’s an entirely different beast. The fact is, entrepreneurship brings a very different dimension to a marriage.

People with 9-to-5 jobs usually work in organizations that provide support, training and resources. Entrepreneurship can be isolating, which is one reason we often turn to our spouses or significant others for support.

So today, Hobie and I are talking about what the road has been like for us.

In this episode we reveal:

We’re in a pretty awesome place now, but it wasn’t always that way, and we figure out something new every day, including us coming up with a trigger word (it’s a celebrity name - can you guess which one?) to bring me back to him when my iPhone has got me sucked in!

This is every bit as important (probably more) as planning your next big launch or creating a new marketing funnel. You’ve got to nurture your personal relationships with the same care, intensity and passion as you do your business.

Go listen here now, your main squeeze will thank you for it, I promise ;-)

Here’s the thing: businesses evolve and grow. Mine has (and so will yours). And what worked a few years ago for my website is no longer reflective of where I am today.

If you know it’s time for a website revamp, let this serve as your roadmap of sorts. While you may make different decisions than I did, the overall message you should take away is the same: You need to be intentional and strategic about every part of your site.

For example, deciding what to feature on the homepage will influence so many other things like navigation, the sitemap, overall user experience, and ultimately, conversions.

(If you simply don’t have the bandwidth to take on this kind of project right now, listen to this episode as a resource you can use when you’re ready (make sure to download the freebie and save it to your computer!).

Here’s how the episode breaks down:

Part 1—Planning: Learn some of the questions you MUST have answers to before you even think about development.

Part 2—The Map: Why you have to plot out every page (and I walk you through why my homepage is laid out the way it is).

Part 3—The Miscues: My five biggest flops, like not including my team in the process. Yeah. Smooth move, Amy.

Part 4—Your Decision: Find out the elements my designer, Jessica, says you must have for success.

PLUS, don’t forget to download the 10 Essential Elements for Your Website freebie. It’ll save you some headaches, I promise!

One last thing—if you can, go to my website’s homepage (amyporterfield.com) as you listen so you can see some of the elements I talk about during the episode.

When you’re just starting out, you can manage everything on your own. And you probably have to—until you’re generating revenue. As soon as that happens, things change. Priorities shift. To-do lists grow. New ideas, projects and opportunities pop up every day, all of which are left for you to juggle with.

What if you had the right support to help keep you and your business not only in check, but growing?

Imagine that new email campaign copy you’ve avoided writing for days has been broken down, researched and organized in such a way that it almost feels like you’re just filling in the blanks.

Imagine you’re no longer prioritizing and checking off each box of your to-do list, rather it’s a document that lives with someone else, somewhere else—far, far away from you.

Imagine you’re no longer the gatekeeper of every new project, launch, contractor or task. Your project manager (or PM) is handling it all for you.

On this podcast episode I start the conversation about why this role is (or will be) essential for your business.

By the end of the episode you’ll know:

Plus, I’m lifting the curtain to show you how I found, hired, trained and integrated my crazy awesome PM, Chloe, into my business.

Do me one quick favor before you start listening: Download this week’s freebie, and get your Project Manager Hiring Toolkit. Job description? Check. New hire survey? Check. Even if you are not ready to hire just yet, GET IT NOW to have when you need it!

You know how intense launches are from start to finish, right? You’ve heard me say here repeatedly that you’ve got to think through every part of it. And in so many ways, once that cart opens, you’ve got to double your efforts to save sales. Then once those carts close, you have to get scrappy to keep those new customers happy, and rescue any potential refunds.

There are going to be so many people who just can’t make a decision about you. Even after you’ve given everything by building a superior course or program, with every bell and whistle an online student could wish for.

However, the doubt surfaces because most folks are just looking for a way out (revisit Episode #156 with my good friend Russell Brunson later for more).

Your job is to not let them find a way out, and the best, most effective way to do that is to meaningfully connect with your customers as much as possible. This episode is loaded with strategies on how to save potential sales during your next promo and ensure you don’t get a bunch of refunds, including:

Because I’m covering A LOT of ground with this episode, I want you to download the freebie so you have a handy list of the 5 Strategies to Save Your Sales and 7 Ways to Rescue Potential Refunds. I’m also giving you the exact phone script I used when I offered a 1-800 number during a launch. That’s TWO great reasons to download, so make sure you secure that freebie and put it in a safe place for your next launch.

Also: Stay on until the end because I’m going through the pros and cons of whether you should drip the content in your program and how that decision can impact your refund rate.

I don’t know about you, but I’m the type of person who loves to pick up a book I’ve read a bunch of times already, read it again, and find new takeaways.

I love doing that, because I know every time I’m reading that book I’m in a different place in my life, making me see the insights in a new light.

In that same spirit: There was such an overwhelming response to the original episode I recorded on creating compelling bonuses, that I wanted to rebroadcast this episode, with a new take.

So not only am I teaching you the bonus strategies that have worked for me and my business, but I’ve got an all-new insight that I wanted to share that’s made a BIG difference in my launch results.

Here’s a little of what I’ll cover in this mini-workshop all about creating bonuses:

Then I want you to implement what you’ve learned in this workshop and download my worksheet—I give the five steps for creating extraordinary bonuses for your product EVERY TIME. This is a must have exercise to help you create bonuses that convert.

I also give you a new full-pay bonus strategy that worked for me recently. As promised in the episode, here is how I positioned the three group coaching calls:

And since I do not explain the live small group coaching calls on the webinar, I made sure to include some details about the bonus on the sales page:

So whether you are offering a full-pay, fast-action or 48-hour bonus, if you want to position your program or product to demand higher prices, get more customers into your program, and have a compelling way to get potential buyers off the fence, make sure to walk through this mini-training.

In online marketing, no one knows how to build a movement better than super entrepreneur Russell Brunson. You’ve probably heard me talk about his very popular software company ClickFunnels, but he’s also got a coaching company, a supplements company and he’s a best-selling author with a new book out called Expert Secrets (get your free copy at amyporterfield.com/secrets).

In this episode of the podcast, Russell shares some of the book’s juiciest concepts, including:

You’ll find an amazing amount of practical strategies; from identifying your ideal market niche and leading them to create new opportunities, all the way to understanding the REAL reasons why people buy your stuff and why charging what you’re worth actually shows you care more than anything else. Through it all, Russell is soooo good at breaking down the consumer psyche and giving you the confidence needed to build the business of your wildest dreams.

I loved this book so much and I know you will too—that’s why I’m giving it to you for free. All you have to pay for is the shipping and handling. So make sure you go to amyporterfield.com/secrets to get your copy now. This offer won’t last long so make sure you do it NOW.

Facebook ad expert, Rick Mulready, is back to talk about a tremendous new Ad tool that he’s already leveraging to drive major results in his business.

If you’re starting to hear more about Facebook Messenger Ads, it’s for good reason. You’re probably one of the billion people who use the Messenger app to chat with family and friends instantaneously every day.

But what if an ad popped up from your favorite clothing store and just by clicking it you could ask about one of their new products? Better yet, what if a rep from that store gets back to you immediately.

BAM. That’s the beauty of Facebook Messenger ads for your customers. (It’s the first ad type that gets your ideal customer avatar talking with you instantly.)

Now for you, this means being able to answer questions or address objections to your programs and courses in real time, like during a launch when you’re trying to close more sales.

Today Rick and I go inside why this new format is climbing the charts and how you can take advantage of it right now.

In the episode, Rick talks about his experience using Messenger Ads for the first time. Make sure to listen to get all the details about how this ad below performed for him!

I’ve also included some screenshots of what the interface looks like when you’re creating the ad inside of The Power Editor. It’s super easy. You can check it out step by step below.

Step 1: Go to ads creation in Ads Manager or Power Editor.

Step 2: Choose the Traffic objective and complete your Campaign name, adset name, and ad name.

Step 3: Under the adset level, select website or messenger. Continue by Choosing your audience, budget and placement.

Step 4: At the ad level, Choose the Page you want to connect

Step 5: At the ad level, select your image/video and copy. Choose a welcome message. When people click on your ad, they will automatically be directed to Messenger and receive a copy of your ad and the welcome message.

*You can select any call-to-action button, in addition to ‘Send Message’. A Messenger icon will appear next to this call-to-action button in the ad.

*NOTE: Your ad to open conversations in Messenger won’t appear to people on mobile who don’t have the Messenger app.

So ready to tackle a new world of Facebook Messenger ads? Get all the starter details here—and don’t forget to sign up for Rick’s brand new webinar, “How to Create an Automated Facebook Ads System That Gets Leads & Sales Every Day.” I think we all need a bit of that magic!