The Amy Porterfield Show

When you’re starting out in business, I am a big advocate for any and all confidence boosters. I’m talking ways you can get your feet wet so you can say with certainty: I CAN DO THIS.

Because you and I both know: You CAN do this. But sometimes you first need that little pat on the butt and boost of self-confidence.

Well, today I’ve got your keys to testing out your own launch before you really launch. It’s called Affiliate Marketing.

And I’ve got the perfect person to share the tricks and secrets to doing it right. Rachel Luna is an elite business coach who helps her clients gain clarity and confidence.

In this action-packed episode I share:

Whew! This is a TON of value.

I couldn’t wait to record this for you because I know a lot of you feel hesitation around kicking off your own launch. But, I know that affiliate marketing is one of the best ways to get the hands-on experience you need to feel good about your launch. I know this because this is the path I took—affiliate launch first, then my own launches.

Check it all out here.

So we will start off with those steps to mastering affiliate marketing:

Then, you will want to stay tuned for the real meat of this episode. I show you how affiliate marketing connects to your own launch—and how you can best leverage this approach to get results in your launch.

Rachel also shares her new program “Profit without Products.” I love when products are born out of experience and knowing your stuff inside and out. Being an affiliate marketer changed her life.

Rachel gives you the roadmap and tools for knowing what steps to take and when you should take them. She even gives you step-by-step instructions for the tech you need to reach your goals, so it won’t be overwhelming and you won’t be on your own. You can get all the details here.

EPISODE 115 Learn More about Rachel's "Profit Without Products"

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Rachel and I wrap up with the common mistakes some people (not you with the help of this episode!) make with affiliate marketing, including not priming the pump, drive-by posts (a pet peeve of mine!) and the ultimate baddie: poor affiliate etiquette.

I also give you a sure-fire tip to being the best partner that your affiliate has ever seen. This advice will make them want to work with you over and over again.

It’s all here in your must-have guide to affiliate marketing.

When it comes to creating sales pages, does it ever make you feel like you are back in school muddling through your worst subject (for me, math!)?

Today we are back in class, but lucky for me, I’ve got the teacher of the year (and also my dear friend) Melanie Duncan leading the way.

Today, you will learn the five elements that MUST be included in all sales pages. These will guide you through creating the right copy, attracting the right audience and most important, converting these leads into sales.

Before we get too far, I want to tell you about the incredible freebie I have for you on this. I’m sharing actual screengrabs from my most successful sales pages—a show and tell kind of guide you can use to create your own sales pages. Get that cheat sheet here.

EPISODE FREEBIE Get Amy's Free Personal Tips: Dissecting the Science of What Makes a Brilliant Sales Page

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Your sales page should showcase the value in your product and take your buyers on a journey. You want every single word and every single image to resonate with your perfect ideal customer.

With the five elements Melanie and I lay out for you here, you can create a template that will guide you through the process.

Here are some of the questions we are going to dive into:

Remember, you’re not going to create a new sales page in one sitting, but I promise if you take the time to create your template using this formula, you will get outstanding results and never again will feel stuck creating your sales pages. Let’s do this!

The ultimate outcome of a sales page is to sell. We all know this. But, what you’re really doing is coaching your reader to become your client.

How?

The process for formulating a high-converting sales page is what I’m talking about today.

Your job as a coach/ teacher/ mentor is to not only have your customers’ best interest at heart, but to make your reader feel like they can shape a better version of themselves.

This special sales page formula starts with four questions that you MUST ask yourself before you start writing your sales page copy.

After you ask yourself the four questions, there are then four core points that every sales page must include.

In this episode, I crack the code and examine the art of the creating a brilliant sales page by divulging my 4x4 formula for creating results-driven copy every time. I go right into the strategy behind your sales page and what it is about your potential customers that you should always leverage.

The best way to dive deeper into your readers’ minds is with the “aha” questions. Now, I refer to these particular questions as “aha” because they are the ones that get right to where your readers’ hearts are.

If you know where their hearts are, you can better empower them to take this journey with you.

Remember people buy with their hearts not their minds. So, I provide you a roadmap for understanding your potential customers because a sales page is a different kind of conversation—one that is written from the perspective of the heart.

The good news is you don’t need to take notes today because I’ve taken the roadmap (the four questions and the four core points) and I’ve put them into a one-page cheat sheet for you.

EPISODE FREEBIE Get Amy's Free 4x4 Formula for Creating Brilliant Sales Pages

FREE DOWNLOAD

Start learning about the 4x4 formula that will turn your sales page into the foundation of your potential customers’ lifelong success here.

Do you know the most common legal mistake most entrepreneurs make when starting their first online business? Well, I didn’t either, until now!

I recently got to chat with Gena Shingle Jaffe, a ultra-successful lawyer turned entrepreneur who is on a mission to educate and empower entrepreneurs to learn about the incredibly important legal side of online business.

Gena spells out in this eye opening discussion the five essential legal documents that every entrepreneur with an online business needs and where these documents should be on your website.

Familiarize and empower yourself with these essential insights here.

Gena’s inside secrets really create a clear path toward feeling really good about the law and your business. The five essential documents will help you:

Gena also breaks down the ever-elusive copyright and trademark definitions and what you need to take action on right away to make sure your business is protected.

We also share the website address for where you can check to see if you’re infringing on anyone else’s trademark—or (better yet) if the business name is up for grabs!

You may never have thought you’d feel knowledgeable on the topic of your business and the law, but believe me after learning these concepts from Gena, you will know how to avoid being caught off-guard.

Remember at the end of the day you can’t control everything that happens online. However, if you do nothing else for your business, protect yourself and your business by listening to what’s in this episode.

EPISODE FREEBIE Get the Free Guide: Understanding Legal Contracts (and More!) for Entrepreneurs

FREE DOWNLOAD

Are you ready to absolutely kill it with Facebook Live? Or…do you find it a little scary to get started?

My guest this week is social media expert, Kim Garst. She and I jump right into how you can absolutely increase your profits using Facebook Live. You just have to get over that initial fear that is holding you back from going LIVE on camera.

Ahem…I do realize this is harder than it sounds for many. HOWEVER, getting in front of your audience is your golden ticket to connecting with them personally and deepening your relationship with them. And, let me tell you, this correlates to larger profit margins - much, much larger.

For Kim, leveraging LIVE video streaming increased her profits by hundreds of thousands of dollars. I want this to be you telling me that this happened for you too!

The thing with Facebook Live is that, well, it’s live. And, anything can happen. So remember to relax, be prepared, and bring your personality and everything will be fine.

Once you see the metrics from your first Facebook Live broadcast, that will be all the encouragement you need to do another and another and another…

Kim shares a huge secret about the free reach of Facebook Live and why Facebook is able to successfully increase your newsfeed presence by 10 times that of a regular post. We also discuss strategies and tips for creating incredibly successful Facebook Live broadcasts, leveraging the extensive reach.

We take a deep dive into:

With these tips, your skill set and confidence will increase. The more Facebook Live broadcasts you do, the better you will become. I have the utmost faith in your ability to kill it!

I love that I took the leap into Facebook Live. The organic reach of these videos blows my mind and it is positively affecting my bottom line.

Right away after the broadcast you can see the metrics.

Get in here and start learning! It truly will have a tremendous effect on your businesses.

Are you getting the most out of your Facebook ad efforts?

As promised in episode 104, my good friend Rick Mulready is back and we are continuing the conversation about Facebook ads. This week we tackle how to make your Facebook ads work for you, how you can leverage Facebook algorithms, and a couple of online advertising fundamentals that cannot be overlooked.

Your Questions This Week:

The insights provided in this episode will immediately help you focus your Facebook ads and scale your audience. To get started, click here.

These questions are from entrepreneurs just like you who are in the trenches, building your audience, and are navigating the ins and outs of Facebook advertising.

By the way—if you aren’t familiar with Facebook algorithms and how they work—KEEP READING (or better yet: Start listening!). Rick’s knowledge on this topic could dramatically change how you approach your campaigns.

For example, can you use the same ad for different launches? Sure. However, there are some guidelines to follow if you do this. Rick gives such an awesome answer that includes being careful about how much time has passed since you last ran the ad.

His response is a prime example of how Facebook algorithms can work for or against you. Listen in as Rick shares how to be sure to make these algorithms work for you.

I’m not converting leads. What am I doing wrong?

There’s no magic answer, which is a little stressful, I know. However, Rick provides a strategy for finding the answer that’s right for your outcome. So, you’ll find hope as he walks you through how to diagnose where your leads are going off-track.

Those are just two teaser Q&As, but listen here to hear them all.

As we near the end of our episode, Rick and I tackle how to write compelling copy for Facebook ads. Here’s what you will gain from listening in:

I love the takeaways in this episode and I know you will find them extremely advantageous for your business, so let’s get listening!