On this solo episode of the podcast, I’m doing something a little different: I’m hosting a guest. Jeff Sheldon joins me on the program to talk about simplicity, productivity, and the story behind Analog.

Jeff Sheldon is the founder and designer of Ugmonk, a brand focused on creating and curating thoughtfully designed products. Jeff launched Ugmonk in 2008 as a creative outlet to design products that he wanted to wear and use. Now over a decade later, Ugmonk continues to expand its collection of well-designed objects and clothing and attract a passionate following from around the globe.

Jeff and I spend a lot of time talking about his Analog venture – which is something I’ve been experimenting with for several weeks as of this recording. We also talk about design, simplicity, the importance of flexibility, and much more. I’ve been a big fan of Jeff’s work for some time and I’m glad I am able to share our conversation with you on this episode.

Talking Points

Jeff explains what he does… and what Ugmonk is

Did Jeff expect the Kickstarter campaign for Analog to blow up like this?

What made Jeff think that this product was useful for you… and that he should share it with the world?

Jeff talks about the Analog “card signals”

Jeff talks about his design study background and process

Quote

“It makes you prioritize… okay, I no longer can keep adding to my list because the hours in the day will run out before you can get to all them.”

Helpful Links

Analog

Lore

Episode 83: Overnight Success with Aaron Mahnke

Episode 213: The Bullet Journal Method with Ryder Carroll

Episode 203: The Evolution of Getting Things Done with David Allen

Episode 73: Deep Work with Cal Newport

Dropbox Paper

Dieter Rams’ 10 Principles of Good Design

Ugmonk

Jeff Sheldon on Twitter | @ugmonk

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