This week, Shawn Gervais and Marshall Hill get brutally honest about the one thing businesses still can’t seem to fake — authenticity. We’re living in an era where customers scroll past gimmicks faster than your last Facebook ad spend, and they can spot insincerity before you even finish typing “limited-time offer.” The guys dig into why honesty isn’t just a moral choice anymore — it’s a marketing weapon.

In a world full of filters, funnels, and “authentic” AI-generated nonsense, real communication cuts deeper than any algorithm. We talk about the difference between being real and pretending to be real, and why your customers don’t owe you loyalty if you keep feeding them fluff. This episode tears apart the hollow marketing speak, the fake community vibes, and the copy-paste “we care about our customers” crap that too many brands hide behind.

Authenticity doesn’t mean posting a selfie and calling it transparency — it means saying what you mean, backing it up, and building a reputation that doesn’t vanish the moment your next ad drops. So grab a drink, ditch the filters, and let’s talk about how to stop being fake in business before your audience ghosts you for good.