In this episode, Stacey Hampton, founder of AssetNOI, and all around multifamily expert takes us into how top-notch operators analyze, diagnose, and solve occupancy challenges. In addition, she shares with us how she is able to sell marketing by reframing the conversation around revenue lost instead of expenses accumulated. Marketers - you will leave this episode knowing exactly how to reframe your budget conversations with your operations teams so that the "maths" make sense.

In this episode, co-hosts Chris Johnson and Anne Baum reflect on their professional successes from 2024 and look ahead to 2025.

Multifamily marketers, are you ready for 2025 to be your best year ever?  Sarah Wieman, Regional Sales Manager at REACH by RentCafe spills all the secrets on what multifamily marketers are focusing on right now to set themselves apart for 2025.  If you are ready to be inspired then this episode is for you.

Fun fact: Anne, Chris, and Sarah presented together at the AIM Conference in 2024.

If you want to know what the next big thing in multifamily marketing will be then this episode is for you.  Matthew Kilmurry, founder of ApartmentGeofencing.com talks to co-hosts Anne Baum and Chris Johnson about the role of geo-fencing and streaming ads in the multifamily marketing funnel.  Bonus: He gives guidance to marketers on how much they should be spending on their brand and awareness budgets for their properties.

In this episode, Chris and Anne sit down with Lauren Dewey, founder of Lauren Dewey Consulting, to discuss why the time is now for multifamily marketers to embrace the power of brand and how analyzing your entire marketing and leasing process to find the leaks is a game changer.  

Bonus: Lauren tells us what property management companies are focusing on for 2025 and her take on on-site centralization's viability.

How are prospects interacting with our property websites and how can we, as marketers, ensure we are maximizing our number one asset?  Jon Simpson, founder of Swifty and Criterion.B, takes us through the data on how renters are interacting with our websites including most used features and most visiting pages.  He also dives into the future of apartment websites which is next level.  Hint: The future includes dynamic content.

What happens when AI and technology team up with humans to create the ultimate tech stack? Leads convert to leases faster, ramping up revenue and cutting down on friction in the leasing process. In this episode, Paul Yount, Industry Principal at Yardi, dives into the power of speed to lease with co-hosts Anne Baum and Chris Johnson. They discuss how AI and tech solutions are enhancing the capabilities of marketing and leasing teams, shaving days off the lead-to-lease timeline.

Bonus: Paul reveals a new KPI that marketing and operations should keep an eye on to demonstrate leasing efficiency.

Shelly Steitz, fractional multifamily CMO and marketing consultant, and Justin Jones, AI Evangelist, join co-host Anne Baum to recap one of the most epic real estate conferences of the year, Blueprint.  In this jam-packed episode you will hear their greatest takeaways from the conference including the rise of role specialization, how the Property Brothers use the power of their brand, the ever-evolving role of AI, the many structures of centralization, how big data can be attained by multifamily, and how the power of collaboration is alive and well.  

Multifamily marketing legend, Janet Rosseth, founder of Cadence Marketing Solutions and Cadence Run Club, talks with co-host Anne Baum about her start in multifamily marketing, why she's driven to connect marketers together, and what she views as the next big things in multifamily marketing.  You'll want to run, not walk, to hear this episode.

In this episode, Chris and Anne sit down with Debbie Balaker, Director of Marketing and Training at M. Shapiro Real Estate Group to talk all things marketing and how she's staying ahead of the curve by constantly testing and mastering new tactics and technologies for marketing multifamily communities including lease-ups and manufactured home communities.  We cover geofencing, TikTok, brand development, interactive site maps, and everything in-between.