In this episode, Chris and Anne discuss one of our most important assets - the property website.  As prospect behavior evolves, we question if the tried and true format of websites is still relevant, what are must-have features, and how much should our vendor partners assist in the evolution. Bonus: Is it time for us to start approaching leasing an apartment as e-commerce?

Eden Chai, co-founder of Flair, takes The Apartment Department co-hosts Chris and Anne through a fascinating journey of how searcher behavior, the introduction of new search experiences like TikTok and SGE (Search Generative Experience) in Google is rapidly changing how renters expect to discover information.  We also talk about how influencers drive demand for products and finding a balance between driving demand for a brand and reacting to discovery searches.  With surprises around every corner you will walk away from this episode with the confidence and curiosity to rethink your apartment search marketing game.

Jude Chiy, founder of Flamingo, an all-in-one resident retention platform and a proponent of challenging the norms, joins Chris and Anne to discuss his views on the power of branding for property management companies and how to conquer resident retention.  Jude shares real-life data from Flamingo studies while highlighting the opportunity for multi-family to look to other industries, like software, to challenge our benchmarking norms.  We guarantee you will walk away from this episode ready to tackle brand and retention opportunities within your organization.

Austin Clem, Senior Solutions Specialist from Rent, joins Chris and Anne to discuss how to use TikTok ads and geo-fencing to boost brand awareness, drive leads, or maintain occupancy.  Austin gives his expert advice on success metrics to use and what platforms and strategies to use based on occupancy numbers, budget, and property type.

In this episode, Chris and Anne discuss how marketers can reshape the conversation around online reputation with operations teams to demonstrate the impact on NOI.  Bonus: Chris talks about his favorite strategies for driving positive reviews!

Join Anne and Chris as they discuss key themes from AIM (Apartment Innovation & Marketing) Conference and items we are going to implement into our marketing strategies including revisiting online forums like Reddit, using video to your advantage, how to prepare for SGE (search generative experience), and how to build a brand that improves financial success.

Chris and Anne discuss how increasing average follow ups with prospects can skyrocket lead to lease conversions rates.  Bonus: Chris shares how he's successfully motivated site teams to increase follow ups per prospect.

Produced by Carlos Marquez

Join Chris and Anne as they delve into why reducing average days vacant is crucial for boosting revenue. They share their top strategies for minimizing vacancy periods by promoting stale units.  Easy to implement takeaways for marketing and operations.

Produced by Carlos Marquez

In this episode, Chris and Anne discuss the role of Internet Listing Services (ILS) in our apartment marketing mix.  This includes the value of ILS sources, what metrics we measure for success,  and how to balance your marketing mix.  Bonus: Chris talks about how he is using data to take calculated risks with his marketing strategy.

Produced by Carlos Marquez

Your Hosts Anne Baum and Christoper Johnson introduce themselves and talk multifamily marketing.  They  focus as a marketer - back to basics.

Why they started The Apartment Department. 

How they are wrapping up the year.  

What are they working on right now.

What is something you did this year that you are really proud of.

Produced by Carlos Marquez