When someone searches for a therapist, they’re not scanning for qualifications, they’re searching for a feeling:

“Will I feel okay with you?”

“Can I tell you something hard and not feel judged?”

That’s what I call The Armchair Test, and once you understand how it works, you’ll never look at blogging (or marketing) the same way again.

In this episode, we explore:

• The real reason blogging builds client trust
• Why marketing isn’t about selling yourself
• What your clients are actually thinking when they find your website or directory profile
• The quiet power your blog has to help someone feel just a little safer

Mentioned in this episode:

• Join the ‘Framework First Blogging Method’ - Get step-by-step help writing blogs that connect and convert, even if writing doesn’t come naturally.
• Join the Grow Your Private Practice membership – Get ongoing support, training, and encouragement to grow your private practice with confidence.
• For more of my free and paid resources, START HERE
• Listen or read to: From ‘I can’t write’ to published author, with guest expert Zoe Clements