When someone searches for a therapist, they’re not scanning for qualifications, they’re searching for a feeling:

“Will I feel okay with you?”

“Can I tell you something hard and not feel judged?”

That’s what I call The Armchair Test, and once you understand how it works, you’ll never look at blogging (or marketing) the same way again.

In this episode, we explore:

• The real reason blogging builds client trust
• Why marketing isn’t about selling yourself
• What your clients are actually thinking when they find your website or directory profile
• The quiet power your blog has to help someone feel just a little safer

Mentioned in this episode:

• Join the ‘Framework First Blogging Method’ - Get step-by-step help writing blogs that connect and convert, even if writing doesn’t come naturally.
• Join the Grow Your Private Practice membership – Get ongoing support, training, and encouragement to grow your private practice with confidence.
• For more of my free and paid resources, START HERE
• Listen or read to: From ‘I can’t write’ to published author, with guest expert Zoe Clements

Over the years I’ve had messages from therapists saying the podcast has been their companion on dog walks, in the car, or when they’re feeling stuck and need a nudge. If the show has been that for you and you’d like to support it, you can now Buy Me a Coffee.

It helps keep the lights on and the episodes flowing, one brew at a time.

👉 Buy Me a Coffee