The Floral CEO

The Art (and Profit) of Floral Installations: Turning Big Ideas into Big Revenue


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In this week’s episode, Jeni dives deep into one of the most profitable and creatively fulfilling parts of floral design — installations.

She shares how installations have generated over $100K in revenue for her business and breaks down exactly how to make them a powerful, consistent income stream in yours.

💡 You’ll learn:

  • Why installations can completely change your business revenue
  • How to develop creative concepts that set you apart
  • The mechanics, materials, and confidence needed to execute big ideas
  • How to price correctly so you never resent your work again
  • Why documentation is the key to attracting your next dream client

From understanding structure and weight to pitching premium clients and documenting your art — this episode gives you the real talk and the roadmap to elevate your floral design business.

👉 Plus, Jeni shares how the Floral CEO Mastermind can help you build confidence, strengthen your pricing, and make 2026 your breakthrough year. - https://www.floralceo.com/mastermind

🎧 Listen now and start building installations that wow your clients and your bank account.

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The Floral CEOBy Jeni Becht

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