🎥 Learn How to Make Videos That Sell with Humor! In this episode of Marketing Misfits, Norm Farrar and Kevin King are joined by Joseph Wilkins, founder of Funny Sales Videos, to explore the art and science of creating funny, engaging sales videos that convert. In this episode find out:
- The 8-step process to crafting videos that hook your audience.
- Why humor can skyrocket your sales if done right.
- Real-world success stories, including a campaign with over 1 billion views!
- How to brainstorm and test ideas for maximum ROI.
- Joseph shares actionable strategies to help small brands and Amazon sellers stand out in a crowded market, with insights from his work with top brands like True Earth and HelloFresh.

Whether you’re a solopreneur or scaling an eCommerce empire, this episode is packed with expert advice and practical tips!

This episode is brought to you by:
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Have you tried humor in your marketing? Share your experiences in the comments below!
✅ Don’t forget to LIKE, SHARE, and SUBSCRIBE for more expert insights on marketing, branding, and eCommerce strategies.

Links Mentioned: Free eBook: funnysalesvideos.com/ebook
Contact Joseph: [email protected]

Timestamps
00:00 Introduction to Video Hooks
00:27 Meet the Hosts: Norm and Kevin
01:10 The Importance of Authenticity
02:16 Guest Introduction: Joseph Wilkins
05:34 Joseph's Journey in Video Production
06:56 The Evolution of Infomercials
12:15 Balancing Humor and Brand Messaging
16:28 The Power of Humor in Advertising
36:42 Emerging E-commerce Brands
37:15 Budget Considerations
38:32 Free Resources for Small Brands
39:06 The Importance of Multiple Writers
41:17 Brainstorming and Idea Generation
43:46 The Creative Process
48:38 Testing and Refining Ads
01:01:50 Final Thoughts and Contact Information

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