You can double your email list with just one little-known SEO trick! The bad news is that not many online entrepreneurs know this secret. Fortunately, you’re in the right place because we have Laura Abolos sharing her secret to success. 

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• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
• Visit The Art of Online Business website for Facebook Ads help

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Today's episode features one of our many case studies of students who accelerated their business. Laura Abolos, one of the best SEO travel blog experts, joins our conversation about the hidden SEO trick that can have a massive impact on your email list growth. 

We discuss why it's crucial to observe what others in your niche are doing and how you can use similar strategies without directly copying them. Laura also shares her personal journey as a travel blogger and how she and her partner have learned to navigate working together while constantly traveling. 

If you're looking to supercharge your email list and learn how to effectively implement SEO into your online business, this episode is a must-listen. Laura Abolos’ insights and experiences will inspire you to take action and see incredible results.

In this episode, you’ll learn:

• The SEO trick to double your email list
• What you need to look out for and emulate in your niche
• Expert tips and insights in managing your online business

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

Laura Peter’s Links:

• Visit Laura Peter’s website
• Check out Scale Your Travel Blog

Welcome back to another exciting episode of the Art of the Online Business podcast, where we uncover the secrets to unlocking the full potential of your online business. I'm your host Rick, and today we have a very special guest with us, Melissa Harstine, a customer insights strategist who helps course creators close the gap between what they want to say and what their audience *actually* needs to hear before they're ready to buy. As a result, ideal clients convert faster and the course, program, or membership continues to grow. Melissa has worked with clients like Jordan Gill and Content Bistro and brings a unique blend of empathy and strategy to her work, leading to fresh solutions that make an impact.

We're going to dive deep into the world of communication and discover the magic words that can turn your online audience into loyal customers.

In this episode, you’ll hear:

• Communication Struggles of Entrepreneurs: Melissa addresses common communication challenges faced by entrepreneurs, including difficulties in effectively conveying messages to their online audience and how to overcome these issues.
• Audience Engagement and Understanding: The importance of identifying messaging gaps, conducting customer research, and understanding the desires and hesitations of your audience to make informed strategic decisions, with Melissa providing practical tips for engaging with customers, making personal invitations, and incentivizing feedback.
• Standing Out in a Competitive Market: Melissa shares her unique approach to standing out in a competitive market by highlighting the distinct value of your program, expressing gratitude to your audience, and encouraging podcast engagement to improve customer conversions for online businesses.

Links & Resources:

• Rick’s website
• DM me on Instagram
• Full episodes of The Art of Online Business Podcast on YouTube

Melissa Harstine’s Links:

• Visit Melissa’s website
• Follow Melissa on Instagram
• Learn more about Melissa on LinkedIn

Timestamps:

0:00 — Improving Messaging for Online Business Success
7:23 — Improve Audience Message for Online Businesses
16:13 — Customer Research and Strategic Decision-Making
29:11 — Customer Conversations
36:32 — Differentiating Offer in Competitive Market
41:42 — Expressing Gratitude and Promoting Podcast Engagement

Please support the podcast by giving an honest Rating/Review for the show on iTunes!

You can always turn your business’ small launches into big wins by leveraging this affiliate method we’re about to reveal today. This isn’t just your typical copying and pasting of affiliate links. Rather, it’s this system that’s guaranteed to take you to the top of any affiliate leaderboard!

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• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
• Visit The Art of Online Business website for Facebook Ads help

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That’s why we're diving into the world of affiliate marketing with the amazing Laura Sprinkle, an Affiliate Partnership Strategist and creator of Rock Your Affiliate Program® (RYAP). She’s helped top companies establish profitable, long-term affiliate partnerships and programs.

In this episode, you'll learn how to attract and activate the right affiliates, amplify your course promotions, and appreciate your partners for their support. Plus, stick around until the end to discover the one key factor that's even more important than swipe files and training. Trust me, you don't want to miss this! 

If you're looking to scale your course revenue, attract valuable affiliates, and create a supportive network for your online business, this episode is a game changer. Tune in to discover the secrets of the affiliate method and learn how to 7x your course revenue. 

In this episode, you’ll learn:

• The four phases of creating an effective affiliate program 
• The importance of genuine connections and personalized partnership proposals
• Strategies for attracting, activating, amplifying, and appreciating your affiliates

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

Laura Sprinkle's Links:

• Visit Laura Sprinkle’s website
• Check out Rock Your Affiliate Program ®
• Listen to the Laura Sprinkle Show

Many entrepreneurs struggle with sharing their value. Often, they do more harm than good when they talk. The main reason for all their struggles typically points back to the fact that entrepreneurs forget to use their voice as a marketing tool and that they don’t really connect to their audience.

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• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
• Visit The Art of Online Business website for Facebook Ads help

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In this powerful episode, Heather Sager, a certified speaker and coach, reveals the biggest mistakes entrepreneurs make when they articulate their value to the world. Heather also shares unforgettable tips for articulating your value through the bridge metaphor, authentic speaking, and audience guidance.   

If you're eager to attract more clients and effectively communicate your value, you don't want to miss this episode. Tune in now and learn from the amazing Heather Sager.

In this episode, you'll hear:

• The most obvious mistakes entrepreneurs make when speaking
• The bridge metaphor in marketing and how it can help you guide your audience
• The power of speaking with authenticity

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

Heather Sager's Links:

• Download Heather Sager’s Cheatsheet:19 Simple Phrases that Convert
• Visit Heather’s website
• Follow Heather on Instagram
•  Listen to Hint of Hustle Podcast

Hey there, lovely listeners! Welcome to an exciting episode of the Art of Online Business podcast. I'm your host, Brittany McBean, a funnel and launch strategist, conversion copywriter and a dear friend of Rick! I am beyond thrilled to be taking the reins today! Have you noticed a decline in your conversion rates, engagement, or revenue over the past year? You're not alone. Many business owners have experienced these challenges, but fear not, because I'm here to help you turn things around.

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• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
• Visit The Art of Online Business website for Facebook Ads help

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Get ready for an eye-opening journey into the world of launches, funnels, and all things online marketing. If you've been puzzled by declining conversion rates and engagement, fret not, because we're diving headfirst into solutions that can turn the tide for your business!

In this episode, you'll hear:

• Understanding the current landscape of launches, funnels, and online marketing 
• Diagnosing specific problems and finding tailored solutions
• Real-world launch strategies that achieved record-breaking numbers in 2023
• Fixing audience and offer problems for better results
• Creating compelling copy and the power of storytelling in marketing

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

Brittany McBean's Links:

• Visit Brittany's website
• Contact Brittany here
• Check out Brittany's YouTube channel
• Follow Brittany on Instagram
• Learn more about Brittany on LinkedIn

While there are several platforms to promote your business, podcasts remain on top of the most credible tools to demonstrate your expertise and serve more people. But not many business owners know how to leverage podcasts.

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• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
• Visit The Art of Online Business website for Facebook Ads help

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In this episode, Travis Albritton, founder of Honest Podcasts, joins our conversation to talk about podcasting and the required business mindset that will accelerate you to becoming the go-to person for your customers.

As far as his clients can testify, the works of Travis are top-notch, and they drive great results. That’s because Travis tailors how he can help each business that comes to him! 

If you’re ready to pivot from your mistakes and make your business profitable while genuinely serving people, you’re in the right place!

In this episode, you’ll learn:

• Real-life advice for pre-launching and validating business ideas
• Ideas on pivoting businesses that best suit you
• How Travis scaled a podcast production agency in six months
• The changes in the podcasting landscape you should be aware of
• Delivering and overperforming for your clients
• Podcasting tips and secrets from the podcast expert

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

Travis Albritton’s Links:

• Visit Honest Podcasts
• Download this FREE guide to start your podcast
• Listen to Honest Marketing

Hey there! Welcome back to another exciting episode of “The Art of Online Business”. 

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• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
• Visit The Art of Online Business website for Facebook Ads help

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Get ready for an exclusive deep-dive into the world of SEO with Laura Peters, the whiz behind the flourishing travel website, mikeandlauratravel.com and the CEO of Scale Your Travel Blog. 

Laura, armed with her unique insights and experiences, reveals the secrets of leveraging SEO to not just increase the visitor traffic but also to optimize conversion rates. To date, the Scale Your Travel Blog program has helped thousands of bloggers in various niches monetize their websites.

From an in-depth exploration of keyword research to data-driven decision making, this episode guarantees a treasure trove of strategies that have propelled their online business to success.

In this episode, you'll hear:

• The Journey to Success (02:15): Join us as Laura takes us through her journey of building Mike and Laura Travel .com from scratch. Learn how they analyze traffic growth, conversion rates, and the cost-effectiveness of their written content and keyword research.
• Harnessing Data for Victory (10:42): Discover the power of data-driven decision-making. Laura reveals how they use a data box dashboard to track the most traffic-inducing blog posts and optimize their resources page. Learn how data can be a game-changer for your online business. 
• Keyword Kingdom (20:30): Keyword research is the cornerstone of SEO. Laura shares her tips and tricks for meticulous keyword research and how it plays a vital role in attracting the right audience to their website. 
• The Future is Now - AI in SEO (32:18): Brace yourselves for the exciting possibilities of AI in blogging and SEO. Laura unveils the potential of AI tools crafting SEO-optimized articles and discusses the importance of fact-checking when using these innovative tools. 

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

Laura Peter's Links:

• Visit Mike & Laura's Travel Website
• Join Laura's Free Live Training here: The 3 Secrets To Exponentially Grow Your Travel Blog in 2023
• Check out "Scale Your Travel Blog" here
• Check out Mike and Laura's Youtube Channel
• Follow Mike and Laura on Instagram

Ever find yourself grappling with the growing pains of leadership and team management? This episode is for you. 

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• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
• Visit The Art of Online Business website for Facebook Ads help

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Today, we sit down with the remarkable Katrina Ubell, pediatrician-turned-weight-loss coach. Katrina bravely shares her journey through the trenches of business leadership, from untrained leader to a visionary who masterfully restructured her team and shifted power dynamics to her favor.

Leadership and team management can be a challenging journey, but Katrina Ubell's story of resilience and growth is a true inspiration.

In this episode, you'll hear:

• Evolution of Leadership (03:15) - Katrina takes us through her journey of dismantling and rebuilding her business, highlighting the pivotal moments that shaped her leadership style. Discover how hiring a COO revolutionized her operations and set a clear vision for her team's success.
• Navigating Power Dynamics (11:45) - Uncover the hidden hurdles entrepreneurs face in managing power dynamics within their teams and businesses. Katrina shares her experiences of overcoming fears of abandonment and people-pleasing to claim her rightful place as a leader.
• The Role of Trust and Responsibility (19:30) - Explore the vital role of trust in effective leadership and how taking total responsibility for results drives a team to success. Learn from Katrina's candid insights on fostering trust and accountability among team members.
• Embracing Growth and Convictions (28:10) - Katrina reflects on her rock-bottom moments and how they became catalysts for her personal growth and business evolution. Gain valuable lessons on managing customer expectations, prioritizing tasks, and addressing internal issues without compromising your convictions. 

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

Katrina Ubell's Links:

• Visit Katrina's Website
• Listen to Katrina's "Weight Loss for Busy Physicians" Podcast
• Purchase Katrina's Book "How To Lost Weight for the Last Time" 
• Follow Katrina on Facebook
• Follow Katrina on Instagram
• Follow Katrina on TikTok
• Follow Katrina on Pinterest
• Learn more about Katrina on LinkedIn

Fascinated by the power of PR but unsure how to harness it? In today's episode, PR expert Gloria Chow guide you through the often misunderstood realm of press relations. 

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• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
• Visit The Art of Online Business website for Facebook Ads help

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She's not only an expert in the field, but also a former US diplomat, making her uniquely equipped to navigate the world of publicity. Gloria shares her wealth of knowledge, dispelling common myths and offering tangible strategies that can exponentially increase your business's visibility and lead generation - without spending a penny.

Gloria shares her proven pitching method that's got a track record of securing an enthusiastic 'yes' from PR opportunities. But that's not all! She also details her vision of making PR accessible to all, especially founders, irrespective of their backgrounds, while emphasizing the importance of real stories and people in media.

In this episode, you'll hear:

• Challenging Misconceptions: Gloria addresses common misconceptions about PR and highlights that it's not just about connections but about finding newsworthy angles and making predictions.
• Finding Newsworthy Angles: Gloria shares tips on how to identify angles that journalists will find interesting and relevant. She suggests conducting surveys, analyzing trends, and staying up-to-date with industry news to find unique angles for media coverage.
• Engaging with Journalists: Gloria emphasizes the importance of signing up for services like HARO (Help a Reporter Out) and engaging with journalists on social media. Building relationships with journalists can lead to valuable media opportunities and coverage.
• Getting Started: The episode concludes with Gloria encouraging listeners to start their PR journey. She reminds us that PR is a long-term strategy and offers a freebie to help entrepreneurs kickstart their PR efforts.

PR, as Gloria explains, is a better time investment than social media. So, if you're on a budget and trying to make your mark, this episode is a must-listen. Stay with us as Gloria goes on to discuss her proprietary CPR pitching method and the art of crafting a contrarian point of view that grabs journalists' attention. This illuminating episode is packed with valuable insights that can help skyrocket your business through PR. Tune in – you don't want to miss this!





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

Gloria Chou's Links:

• Email Gloria
• Visit Gloria's Website
• Follow Gloria on Instagram
• Check out Gloria's YouTube Channel
• Follow Gloria on Pinterest
• Learn more about Gloria on her LinkedIn

Welcome to another exciting episode of the podcast! In this episode, I had the pleasure of chatting with Neill Williams, a coach and business owner, who shared her secrets to successful live launches and effective Facebook and Instagram ads.

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• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
• Visit The Art of Online Business website for Facebook Ads help

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Neill, a coach and business owner, has had incredible success with her live launches, and she's here to spill the beans on her approach and the changes she made to her workshop format. Get ready to take notes because Neill drops some serious knowledge bombs!

In this episode, you'll hear:

• The power of clarity in live launches: Neill explains why having a clear message and purpose is crucial for a successful live launch. She shares her strategies for simplifying content and delivering value in shorter timeframes.
• Unique aspects of Neill's live workshops: One of the things that sets Neil's workshops apart is her use of a private Slack channel for participant support. She explains how this added level of engagement and community-building has contributed to her success.
• Mastering Facebook and Instagram ads: Neill dives into the world of ads and shares her insights on campaign setup, targeting the right audience, and the importance of testing and optimizing. If you've been struggling with ads, this is the episode for you!
• The 100k Funnel program: Neill also highlights her 100k Funnel program, designed specifically for coaches who want to automate their marketing funnels. She shares how this program can help coaches drive traffic to their programs and become more visible in the online space.

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

Neill William's Links:

• Listen to the 6-Figure Coach Podcast
• Check out Neill’s Website
• Follow Neill on Instagram
• Connect with Neill on Facebook