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Art receives a call, on-air, from the clueless cold caller, Al Smolski.
Al makes every mistake in the book, and Art gently schools him and what he's doing wrong, and what he should do instead at the opening of prospecting calls.
We're not sure if Al gets it yet, but you can learn from it in this episode.
Many salespeople give away pure profits unnecessarily. It's when they hear what is actually just a price comment or statement, and then feel compelled to drop price, or get into a price negotiation.
In this episode you'll hear the difference between price statements/comments and real objections, and exactly what to say in those situations so you can always get your full price.
Many salespeople talk too much about their products/services, dumping on prospects with things that are not of interest. And that creates objections.
In this episode you'll hear how to avoid data dumping, and what TO do instead.
To be really successful in sales, being "good enough," or doing a "good enough" job doesn't cut it. Hear how going the extra mile is the secret of the top performers and earners.
One of the most worthless things to say at the beginning of a call to a prospect or customer is "I'm just checking in with you." (The "Probation Officer" call.) Or, another variation is the "Baseball Opening," which is "I'm calling to just touch base."
These openings go nowhere, and actually are disrespectful of the other person's time.
In this show, you will see what you can say in order to deliver value, pique curiosity, and not be viewed as a typical salesperson. You'll get three methods by which you can create your unlimited supply of value-added reasons for calling someone.
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