This episode kicks off our mini series about host agencies. In this episode we covered the red flags you need to watch out for when choosing the host agency you want to build your business along side of. 

This episode talks about the difference between a host agency, why a travel agent needs a host agency and when you can start a travel business without one. Glenda also shared a caution when it comes to MLM companies and what key words to watch out for to know if you're headed down the path of an MLM or a traditional agency model. 

Make sure you join our free Facebook group as we will be keeping the conversation going there. Join our Facebook community: https://www.facebook.com/groups/travelagentobjections  

Check out our Educational & Coaching Programs:
Facebook Ads for Travel Advisors: https://www.travelsalesauthority.com/facebook 
How to build an email list for Travel Advisors: https://artofsellingtravel.com/cold 
Looking to grow your travel business? Join the Travel Advisor Success Studio today: https://artofsellingtravel.com/tass 
Join our Facebook community: https://www.facebook.com/groups/travelagentobjections 
Are you following me on socials? I love doing random Ask Me Anythings - and you'll only see those if you're following me. Come hang out on Instagram at https://www.instagram.com/artofsellingtravel/ 
Or FB at https://www.facebook.com/artofsellingtravel 

In this episode of The Art of Selling Travel, Glenda welcomes Colin Price of Azamara Cruises to unpack how travel advisors can host high-converting cruise nights, build profitable groups, and leverage Azamara’s longer stays for easier sales. They go deep into group strategy, referral systems, onboard rebooking, and why destination immersion is the key to unforgettable client experiences.

If you want to grow group revenue and fill repeatable itineraries, this conversation is your masterclass.

Grab your free cruise night checklist below!

https://www.travelsalesauthority.com/cruise_night_checklist

Check out our Educational & Coaching Programs:
Facebook Ads for Travel Advisors: https://www.travelsalesauthority.com/facebook 
How to build an email list for Travel Advisors: https://artofsellingtravel.com/cold 
Looking to grow your travel business? Join the Travel Advisor Success Studio today: https://artofsellingtravel.com/tass 
Join our Facebook community: https://www.facebook.com/groups/travelagentobjections 
Are you following me on socials? I love doing random Ask Me Anythings - and you'll only see those if you're following me. Come hang out on Instagram at https://www.instagram.com/artofsellingtravel/ 
Or FB at https://www.facebook.com/artofsellingtravel 

What does it mean to be chosen? 

Being chosen can bring up so many feelings and triggers that leaves many wanting to not be seen or wondering if it's even worth the risk. 

On today's episode, Glenda tackles the feeling of being chosen and what your marketing needs in order to make you available to be chosen. 

Want to level up your marketing this summer? Join our Summer Marketing Makeover inside of the Travel Advisor Success Studio - https://artofsellingtravel.com/tass  

Check out our Educational & Coaching Programs:
Facebook Ads for Travel Advisors: https://www.travelsalesauthority.com/facebook 
How to build an email list for Travel Advisors: https://artofsellingtravel.com/cold 
Looking to grow your travel business? Join the Travel Advisor Success Studio today: https://artofsellingtravel.com/tass 
Join our Facebook community: https://www.facebook.com/groups/travelagentobjections 
Are you following me on socials? I love doing random Ask Me Anythings - and you'll only see those if you're following me. Come hang out on Instagram at https://www.instagram.com/artofsellingtravel/ 
Or FB at https://www.facebook.com/artofsellingtravel 

Trademarks are one of the most misunderstood and most overlooked parts of building a business.

Most business owners assume that if they’ve registered their business name, bought the domain, or secured their social handles… they’re protected.

They’re not.

In this episode, I’m joined by trademark attorney Joey Vitale to break down the three biggest mistakes business owners make when it comes to trademarking and what those mistakes can actually cost you.

Because this isn’t just about legal technicalities. It’s about protecting the brand you’re working so hard to build. Inside this conversation, we cover:

Whether you’re just getting started or you’ve been in business for years, this episode will help you think differently about your brand, not just as a name, but as an asset worth protecting.

Connect with Joey: www.indielaw.com 

Check out our Educational & Coaching Programs:
Facebook Ads for Travel Advisors: https://www.travelsalesauthority.com/facebook 
How to build an email list for Travel Advisors: https://artofsellingtravel.com/cold 
Looking to grow your travel business? Join the Travel Advisor Success Studio today: https://artofsellingtravel.com/tass 
Join our Facebook community: https://www.facebook.com/groups/travelagentobjections 
Are you following me on socials? I love doing random Ask Me Anythings - and you'll only see those if you're following me. Come hang out on Instagram at https://www.instagram.com/artofsellingtravel/ 
Or FB at https://www.facebook.com/artofsellingtravel 

Trust is critical for sales success. Yet far too often in marketing travel advisors are breaking that trust. 

Recently I've been hit up on LinkedIn dozens of times and the majority them start with "This isn't a pitch" and then proceed into a pitch. From that moment on the hurdle to overcome that first violation of trust is that much more difficult. 

If you've ever been tempted to say somthing like "come join us for this event, no sale pitch involved" as your invite to a consumer event... stop - listen and rethink your marketing. 

Check out our Educational & Coaching Programs:
Facebook Ads for Travel Advisors: https://www.travelsalesauthority.com/facebook 
How to build an email list for Travel Advisors: https://artofsellingtravel.com/cold 
Looking to grow your travel business? Join the Travel Advisor Success Studio today: https://artofsellingtravel.com/tass 
Join our Facebook community: https://www.facebook.com/groups/travelagentobjections 
Are you following me on socials? I love doing random Ask Me Anythings - and you'll only see those if you're following me. Come hang out on Instagram at https://www.instagram.com/artofsellingtravel/ 
Or FB at https://www.facebook.com/artofsellingtravel 

If you've ever lost a client to a warehouse travel club, or watched someone ghost you after a quote and later find out they booked a package deal somewhere else, then this episode is for you.

Here's the truth nobody wants to say out loud: you didn't lose those clients on price. You lost them before the price ever came up. Once you understand exactly where it happened, you'll never approach a client conversation the same way again.

In this episode, I'm breaking down why clients default to discount travel, what you're doing in your enquiry responses that's accidentally making it worse, and the shift that changes the whole dynamic, starting with your very next client conversation.

This one is practical, a little uncomfortable, and exactly what you need to hear heading into "warehouse travel season".

Ready to go deeper? This episode is the appetizer. The full training is happening inside the Travel Advisor Success Studio, come check it out at artofsellingtravel.com/tass

Enjoying the podcast? If this episode was useful, leaving a review on Apple Podcasts takes two minutes and helps more travel advisors find the show. It genuinely means a lot.

If you’ve ever felt frustrated that clients chase the cheapest deal or treat you like an order taker, this episode is going to change the way you sell travel. I’m joined by Lisa Earle McLeod, author of Selling with Noble Purpose and the mind behind the sales transformation work used inside organizations like Hilton and G Adventures.

Together, we unpack what it really means to sell travel with purpose instead of pressure. Lisa explains why travel is an emotional decision, how fear secretly sabotages your sales process, and the simple question that instantly transforms every consultation: “How do you want to feel on this trip?”

We also talk about why so many travel advisors get stuck in transactional conversations, how to reposition your consultation as a value-driven experience (not an intake chore), and the mindset shift that helps you differentiate yourself from discount-focused agencies and online booking engines.

If you’re a travel advisor or travel agent who wants to elevate your sales skills, attract better-fit clients, and create trips that become core memories, this episode is a must-listen. You’ll walk away with tools you can use on your next inquiry, and a powerful reflection question that will help you stay grounded in your purpose long after the credit card runs.

Connect with Lisa: https://www.linkedin.com/in/lisaearlemcleod/ 

Check out our Educational & Coaching Programs:
Facebook Ads for Travel Advisors: https://www.travelsalesauthority.com/facebook 
How to build an email list for Travel Advisors: https://artofsellingtravel.com/cold 
Looking to grow your travel business? Join the Travel Advisor Success Studio today: https://artofsellingtravel.com/tass 
Join our Facebook community: https://www.facebook.com/groups/travelagentobjections 
Are you following me on socials? I love doing random Ask Me Anythings - and you'll only see those if you're following me. Come hang out on Instagram at https://www.instagram.com/artofsellingtravel/ 
Or FB at https://www.facebook.com/artofsellingtravel 

Most travel advisors don’t think about cybersecurity… until something goes wrong. By then, it’s too late.

In this episode, I’m joined by cybersecurity expert Jesse to talk about the very real (and often overlooked) risks facing travel advisors today. Because the truth is, you are not a small target. You are a high-value one.

You hold client payment details, passport information, travel plans, and access to multiple systems. Hackers aren’t just looking for individuals, they’re looking for volume.

Inside this conversation, we break down the simple, practical steps you can take to protect your business, your clients, and your reputation. This isn’t about fear, it’s about responsibility and about building a business that your clients can trust.

In This Episode, We Cover:

Why public wifi is one of the biggest risks for travel advisors

What a VPN actually does and why it’s essential

The truth about saved passwords and browser security

Why password reuse is more dangerous than you think

How hackers target travelers in airports and hotels

The hidden risks of USB charging stations

Why travel advisors are high-value targets for cyberattacks

How urgency and busy seasons make you more vulnerable

The most common email and social media scams

Simple steps you can take today to protect your business

The more overwhelmed and distracted you are, the more vulnerable you become.
Cybersecurity isn’t about being tech-savvy, it’s about being intentional.

Resources + Links Mentioned

 Connect

Your clients are hesitating. The world feels uncertain, and doing nothing feels safe to them. But in travel, inaction isn't neutral. It costs money.

In this episode, Glenda breaks down exactly how to talk to fence-sitting clients, what questions actually move people from 'maybe later' to 'let's do this,' and why what's happening with oil prices right now is something every travel advisor needs to understand and be communicating to their clients.

Plus: the fuel surcharge fine print buried in cruise line contracts that could surprise your clients after they've already paid in full. This is a timely one. Don't sit on it.

What You'll Learn

Resources + Links Mentioned

 Connect

In this episode of The Art of Selling Travel, I am joined by YouTube strategist Meredith Marsh to talk about how travel advisors can use YouTube to let clients come to you instead of chasing them on social.

We talk about:

Why YouTube is one of the best platforms for travel advisors who want long-term discoverability

How AI tools and Google are using YouTube videos to answer your clients’ travel questions

The power of answering “yeah, but” questions and micro objections in your videos

How to show up as your imperfect, human self on camera and still build authority

Why long-form YouTube videos beat shorts for most travel businesses

The truth about monetization, vanity metrics, and what actually matters for getting clients

How to use YouTube to grow your email list so you are not building your business on borrowed platforms

If you have ever wondered, “What on earth would I even talk about on YouTube?” or “Do I really have to post shorts every day to be successful?” this conversation is going to feel like a giant permission slip and a very practical game plan.

Connect with Meredith on YouTube: https://www.youtube.com/@meredithmarsh 

Grab The Travel Advisor Content- Vault Perception vs Reality https://www.travelsalesauthority.com/travel-advisor-content-vault

Check out our Educational & Coaching Programs:
Facebook Ads for Travel Advisors: https://www.travelsalesauthority.com/facebook 
How to build an email list for Travel Advisors: https://artofsellingtravel.com/cold 
Looking to grow your travel business? Join the Travel Advisor Success Studio today: https://artofsellingtravel.com/tass 
Join our Facebook community: https://www.facebook.com/groups/travelagentobjections 
Are you following me on socials? I love doing random Ask Me Anythings - and you'll only see those if you're following me. Come hang out on Instagram at https://www.instagram.com/artofsellingtravel/ 
Or FB at https://www.facebook.com/artofsellingtravel