The nuclear family wasn’t built for love – it was built for labour.

In the second episode of my 5-part series on patriarchy and capitalism’s toxic partnership, we break down how the nuclear family became an economic machine that keeps both systems alive. From the rise of private property to the post-war suburban ideal, this episode exposes how family structure was engineered to reproduce patriarchy generation after generation.

If you’ve ever questioned why “traditional family values” always seem to benefit men and corporations, this episode explains the architecture behind it.

Stay until the end for a cliffhanger on how women’s financial independence disrupted men’s role – by accident 😉

Keywords: nuclear family, patriarchy explained, capitalism, feminism, gender roles, unpaid labor, domestic work, women and work, feminist podcast, feminist theory, family and capitalism, women’s history

About the podcast: Patriarchal power runs like software. Once you understand its code and where its bugs are, you can easily hack it. Inspired by The 48 Laws of Power, The Baddest Bitch in the Building is the first and only podcast discussing how to hack the patriarchy by teaching thousands of women how to:

1. Use the patriarchy's loopholes to your advantage
2. Unlearn the invisible conditioning keeping you small
3. Stop letting guilt and shame control you
4. No longer feel depleted in your relationships 
5. Apply psychological strategies to get what you want
6. Understand human nature so well, you'll always win

About Neeki: I earned my Bachelor’s in Public Policy with High Distinction and went on to complete my Master’s in Political Science, both at the University of Toronto. I've been invited to present my research on how underdogs build and leverage power at conferences across North America. Before launching this podcast, I worked in management consulting, advising senior executives at some of Canada’s largest companies. That’s where I learned firsthand that power isn’t given – it’s either taken or created.

• 🌸 IG⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: @baddestbinthebldg
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠💓 ⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @baddest.b.in.the.bldg
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠💘 Collabs/partnerships: [email protected]
• 🔐 Unlock bonus episodes & join our private community on Patreon
• 💌 Subscribe to ⁠⁠⁠⁠⁠⁠⁠⁠The Baddie Brief⁠⁠⁠⁠⁠⁠⁠⁠, a 1-minute read to give you a little reminder of a hack from one of the girly laws (that you prob forgot), delivered twice monthly on Fridays
• 💄 Want a discount on clean makeup from an Indigenous-owned brand? Shop Cheekbone Beauty and use code NEEKI20 for 20% off

Hosted on Acast. See acast.com/privacy for more information.

Patriarchy wasn’t born – it was built.

In the first episode of my 5-part series on patriarchy and capitalism’s toxic partnership, we break down how power, property, and control over women’s labor built the world’s oldest system of domination – one that still shapes our lives today.

This is the blueprint of male power, the origin story patriarchy doesn’t want you to know.

If you’ve ever wondered where patriarchy came from or how it keeps itself alive, this episode is for you. Stay until the end for a cliffhanger on what’s coming next 😉

Tags: patriarchy, feminism, capitalism, gender roles, women and power, feminist podcast, history of patriarchy, women’s empowerment

About the podcast: Patriarchal power runs like software. Once you understand its code and where its bugs are, you can easily hack it. Inspired by The 48 Laws of Power, The Baddest Bitch in the Building is the first and only podcast discussing how to hack the patriarchy by teaching thousands of women how to:

1. Use the patriarchy's loopholes to your advantage
2. Unlearn the invisible conditioning keeping you small
3. Stop letting guilt and shame control you
4. No longer feel depleted in your relationships 
5. Apply psychological strategies to get what you want
6. Understand human nature so well, you'll always win

About Neeki: I earned my Bachelor’s in Public Policy with High Distinction and went on to complete my Master’s in Political Science, both at the University of Toronto. I've been invited to present my research on how underdogs build and leverage power at conferences across North America. Before launching this podcast, I worked in management consulting, advising senior executives at some of Canada’s largest companies. That’s where I learned firsthand that power isn’t given – it’s either taken or created.

• 🌸 IG⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: @baddestbinthebldg
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠💓 ⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @baddest.b.in.the.bldg
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠💘 Collabs/partnerships: [email protected]
• 🔐 Unlock bonus episodes & join our private community on Patreon
• 💌 Subscribe to ⁠⁠⁠⁠⁠⁠⁠⁠The Baddie Brief⁠⁠⁠⁠⁠⁠⁠⁠, a 1-minute read to give you a little reminder of a hack from one of the girly laws (that you prob forgot), delivered twice monthly on Fridays
• 💄 Want a discount on clean makeup from an Indigenous-owned brand? Shop Cheekbone Beauty and use code NEEKI20 for 20% off

Hosted on Acast. See acast.com/privacy for more information.

📚 AND don't forget to get your copy of How to Hack the Patriarchy on Amazon or get a signed paperback, PDF, or EPUB directly from me. Free preview available here.

Niceness is a scam. Being "nice" describes someone who is polite and pleasant to be around, focusing on surface-level interactions and social harmony. It's a performance. It's how the patriarchy grooms us for exploitation and disrespect, because the nice girl is taught to that being liked is more important than being respected.

Being mean is the opposite of that -- it's prioritizing being respected more than being liked. (& I don't mean acting like Regina George.)

In this episode, we discuss:

• What it means to be mean
• Why being mean is a form of self-protection & self-preservation
• The 2 main reasons why people will use guilt, shame, and punishment to force you into being nice
• An example of one of my fave historical baddies who was successfully mean

✨Hope you love it and can use this law to make your dreams come true. You are the baddest bitch in the building.

Love, Neeki xo

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

About the podcast: Patriarchal power runs like software. Once you understand its code and where its bugs are, you can easily hack it. Inspired by The 48 Laws of Power, The Baddest Bitch in the Building is the first and only podcast discussing how to hack the patriarchy by teaching thousands of women how to:

1. Use the patriarchy's loopholes to your advantage
2. Unlearn the invisible conditioning keeping you small
3. Stop letting guilt and shame control you
4. No longer feel depleted in your relationships 
5. Apply psychological strategies to get what you want
6. Understand human nature so well, you'll always win

About Neeki: I earned my Bachelor’s in Public Policy with High Distinction and went on to complete my Master’s in Political Science, both at the University of Toronto. I've been invited to present my research on how underdogs build and leverage power at conferences across North America. Before launching this podcast, I worked in management consulting, advising senior executives at some of Canada’s largest companies. That’s where I learned firsthand that power isn’t given – it’s either taken or created.

• 🌸 IG⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: @baddestbinthebldg
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠💓 ⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @baddest.b.in.the.bldg
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠💘 Collabs/partnerships: [email protected]
• 🔐 Unlock bonus episodes & join our private community on Patreon
• 💌 Subscribe to ⁠⁠⁠⁠⁠⁠⁠⁠The Baddie Brief⁠⁠⁠⁠⁠⁠⁠⁠, a 1-minute read to give you a little reminder of a hack from one of the girly laws (that you prob forgot), delivered twice monthly on Fridays
• 💄 Want a discount on clean makeup from an Indigenous-owned brand? Shop Cheekbone Beauty and use code NEEKI20 for 20% off

Hosted on Acast. See acast.com/privacy for more information.

You're not a Pokemon or some kind of collectible, but the wrong type of people will see you as a commodity, something to collect. In this episode, we discuss why the term "high value woman" is not only icky, but counterproductive. Like most things in this world, we can't do what men do and expect the same result. This also goes for labels men use to try and prove their worth.

About the podcast: Patriarchal power runs like software. Once you understand its code and where its bugs are, you can easily hack it. Inspired by The 48 Laws of Power, The Baddest Bitch in the Building is the first and only podcast discussing how to hack the patriarchy by teaching thousands of women how to:

1. Use the patriarchy's loopholes to your advantage
2. Unlearn the invisible conditioning keeping you small
3. Stop letting guilt and shame control you
4. No longer feel depleted in your relationships 
5. Apply psychological strategies to get what you want
6. Understand human nature so well, you'll always win

About Neeki: I earned my Bachelor’s in Public Policy with High Distinction and went on to complete my Master’s in Political Science, both at the University of Toronto. I've been invited to present my research on how underdogs build and leverage power at conferences across North America. Before launching this podcast, I worked in management consulting, advising senior executives at some of Canada’s largest companies. That’s where I learned firsthand that power isn’t given – it’s either taken or created.

• 🌸 IG⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: @baddestbinthebldg
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠💓 ⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @baddest.b.in.the.bldg
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠💘 Collabs/partnerships: [email protected]
• 🔐 Unlock bonus episodes & join our private community on Patreon
• 💌 Subscribe to ⁠⁠⁠⁠⁠⁠⁠⁠The Baddie Brief⁠⁠⁠⁠⁠⁠⁠⁠, a 1-minute read to give you a little reminder of a hack from one of the girly laws (that you prob forgot), delivered twice monthly on Fridays
• 💄 Want a discount on clean makeup from an Indigenous-owned brand? Shop Cheekbone Beauty and use code NEEKI20 for 20% off

Hosted on Acast. See acast.com/privacy for more information.

We've been bamboozled into thinking that the more we're present and the more we prove ourselves, the more people will respect us. This is a load of crap. The truth is that the more people see you, the less they notice you. They'll take you for granted and respect you less. In this episode, we'll discuss:

• The most valuable form of giving (that you're probably doing too much of)
• Why we've been conditioned to think that more presence = more respect
• How strategic absence relates to supply & demand, and how you can use this to your advantage
• How to use absence, fantasy, and mystery to increase respect

✨Hope you love it and can use this law to make your dreams come true. You are the baddest bitch in the building.

Love, Neeki xo

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🌸 IG⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: @baddestbinthebldg

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠💓 ⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @baddest.b.in.the.bldg

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠💘 Collabs/partnerships: [email protected]

🔐 Unlock bonus episodes & join our private community on Patreon

💌 Subscribe to ⁠⁠⁠⁠⁠⁠⁠⁠The Baddie Brief⁠⁠⁠⁠⁠⁠⁠⁠, a 1-minute read to give you a little reminder of a hack from one of the girly laws (that you prob forgot), delivered twice monthly on Fridays

💄 Want a discount on clean makeup from an Indigenous-owned brand? Shop Cheekbone Beauty and use code NEEKI20 for 20% off

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Being a woman is a gift, it's the highest form of being. Everything exists because of a woman, and we should celebrate and love ourselves unconditionally.

Lately, there’s been a wave of online “divine femininity” content that looks empowering at first… but it’s really patriarchy dressed up as spirituality. It tells women that to be “in our feminine” we need to sit back, receive, and let men lead, provide, and decide.

In this episode, I discuss:

• Why “divine femininity” online is just old gender stereotypes repackaged
• How it twists real spiritual and philosophical traditions
• The difference between actual empowerment and limiting labels like “feminine” vs. “masculine”

If you’ve ever scrolled past those videos about “being in your feminine” and felt something was off, this episode is for you.

• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🌸 IG⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: @baddestbinthebldg
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠💓 ⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @baddest.b.in.the.bldg
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠💘 Collabs/partnerships: [email protected]
• 🔐 Unlock bonus episodes & join our private community on Patreon
• 💌 Subscribe to ⁠⁠⁠⁠⁠⁠⁠⁠The Baddie Brief⁠⁠⁠⁠⁠⁠⁠⁠, a 1-minute read to give you a little reminder of a hack from one of the girly laws (that you prob forgot), delivered twice monthly on Fridays
• 💄 Want a discount on clean makeup from an Indigenous-owned brand? Shop Cheekbone Beauty and use code NEEKI20 for 20% off

Hosted on Acast. See acast.com/privacy for more information.

"People never do something just once" - Robert Greene

There's no such thing as an isolated incident, because people's actions are always part of a pattern of behaviour. However, the patriarchy made us believe the complete opposite, because accepting excuses keeps power where it is. The patriarchy is based on repetition: people repeat the same behaviours, institutions repeat the same patterns, cultures repeat the same stories.

The thing is, excuses are data, they reveal so much info!!! They're breadcrumbs people leave behind because they're not careful in covering their tracks...

In this episode, we'll discuss:

• The reason why no one does something just once
• A TEXTBOOK example of this (Chr*s Brown)
• How accepting excuses creates a false reality
• How this ties into people pleasing & other ways women have been conditioned
• Common excuses used in relationships + the workplace, and the data you can gather from them

✨Hope you love it and can use this law to make your dreams come true. You are the baddest bitch in the building.

Love, Neeki xo

• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🌸 IG⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: @baddestbinthebldg
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠💓 ⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @baddest.b.in.the.bldg
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠💘 Collabs/partnerships: [email protected]
• 🔐 Unlock bonus episodes & join our private community on Patreon
• 💌 Subscribe to ⁠⁠⁠⁠⁠⁠⁠⁠The Baddie Brief⁠⁠⁠⁠⁠⁠⁠⁠, a 1-minute read to give you a little reminder of a hack from one of the girly laws (that you prob forgot), delivered twice monthly on Fridays
• 💄 Want a discount on clean makeup from an Indigenous-owned brand? Shop Cheekbone Beauty and use code NEEKI20 for 20% off

Hosted on Acast. See acast.com/privacy for more information.

People pleasing is rooted in superstitions like "If I give everything, then I'll finally be enough" and "If someone likes me, then I'll finally like myself." This way of thinking puts us in mental poverty, which keeps us trapped in survival mode. It's perfect for people who want to exploit our lack of boundaries, and it's harmful for us in every way.

• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🌸 IG⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: @baddestbinthebldg
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠💓 ⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @baddest.b.in.the.bldg
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠💘 Collabs/partnerships: [email protected]
• 🔐 Unlock bonus episodes & join our private community on Patreon
• 💌 Subscribe to ⁠⁠⁠⁠⁠⁠⁠⁠The Baddie Brief⁠⁠⁠⁠⁠⁠⁠⁠, a 1-minute read to give you a little reminder of a hack from one of the girly laws (that you prob forgot), delivered twice monthly on Fridays
• 💄 Want a discount on clean makeup from an Indigenous-owned brand? Shop Cheekbone Beauty and use code NEEKI20 for 20% off

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.