Jon discusses the benefits of podcasting for small architecture firms and other service-based businesses that deliver complex or technical services. He explains how podcasting can help articulate complex services, build trust, and attract the right clients. Jon also debunks common myths around podcasting, such as the need for expensive equipment or being an expert before starting. He shares practical tips on getting started, including using guest appearances to ‘dip your toe’ into podcasting. Be sure to contact Jon via the link below if you’d like to learn more about how podcasting could benefit you.

Episode Highlights...

00:00 Introduction

01:51 Benefits of Podcasting for Your Business

05:59 Debunking Podcasting Myths

13:22 Overcoming Fears around Podcasting

18:08 How To Get Started with Podcasting

19:57 Conclusion and Next Steps

Key Takeaways...

🎙 Building Trust and Authority

A podcast helps you show people what you do and why you do it. When you share your knowledge, you build trust with potential clients. The right people will be drawn to you, and those who aren’t a good fit will move on.

🚀 Getting Past Common Podcasting Fears

Think you need fancy equipment or a perfect radio voice? You don’t!

✅ Start with what you have – A simple setup works fine.

✅ Learn as you go – You don’t need to be an expert to begin.

✅ Your story matters – People connect with you, not just your content.

🎯 What Does Podcast Success Look Like?

Success isn’t just about money or big download numbers. It’s about:

📅 Showing up consistently – Keep publishing, even if it’s not perfect.

💡 Sharing something useful – Help your audience, and they’ll keep coming back.

🎙 Enjoying the process – If you like doing it, you’ll stick with it!

Want to explore podcasting for your business?

👉 Book a chat with Jon to explore working with him 📞

Interested in joining our membership community?

👉 Click here to JOIN THE WAITLIST 😀

Resources…

👉 Grab the Architecture Business Blueprint 🎁

It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).

👉 Follow or Connect with Jon on LinkedIn 🤝

👇 And if you enjoyed this episode…

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In The Next Episode...

Next time Jon chats with Jude Charles on using storytelling to attract better clients.