The Wise Practice Podcast features guest speaker Gordon Brewer, an LMFT and owner of the Practice of Therapy Podcast and the PsychCraft Network. Brewer talks about the benefits of podcasting for businesses and private practice owners. He says that podcasting is more personal and intimate than reading blogs or articles, which makes it easier to connect with the audience. Brewer shares his inspiration behind creating PsychCraft Network, which aims to connect and support private practice owners through podcasts. He believes that podcasting can quickly establish one as an expert in their field, leading to better opportunities for growth and visibility. The podcast also discusses the benefits of using podcast editing and production services like PsychCraft.

Leverage podcasting to connect with your audience

Podcasting has become increasingly popular over the years, and many businesses and individuals are leveraging this platform to connect with their audience, build their brands, and grow their networks. A benefit of having a podcast is that it can be used to promote your practice. Gordon, who has a consulting business and a podcast shares that podcasting grew his business and helped him become known and build trust with his listeners.

Psychraft and the benefits of having a podcast

Gordon started by sharing about his company, PsychCraft Network, which is an online platform that provides resources and tools for creatives. He also mentioned that he has a podcast for his consulting business, and he uses it to connect with his audience and share valuable insights. Gordon explained that having a podcast allows him to reach a wider audience and build relationships with his listeners. It also gives him a platform to share his expertise and insights, which can help establish him as an authority in his field.

Connection and community building through podcasting

Gordon highlighted that one of the main benefits of having a podcast is the opportunity to build connections and create a community around your brand or business. He shared that he has seen this firsthand with his own podcast, as listeners have reached out to him and expressed their gratitude for the value he has provided through his content. Gordon also mentioned that having a podcast can help to humanize your brand and make it more relatable to your audience.

Leveraging the podcast to promote your practice

Another benefit of having a podcast is the opportunity to promote your practice and attract new clients or customers. Gordon shared that he has seen many people leverage their podcasts to promote their business by including calls to action at the end of each episode or by featuring guests who are relevant to their niche. He also emphasized the importance of providing value to your audience and building trust before promoting your products or services.

Tips for starting a podcast

For those who are just getting started with podcasting, Gordon offered some advice. He emphasized the importance of being consistent with your content and having a clear understanding of your audience and niche. He also recommended investing in quality equipment and seeking feedback from your listeners to improve your content. Having a topic you feel passionate about is also key. When you start you might not have a large audience and your passion will carry you through those times.

Creating content and monetizing your podcast

When it comes to creating content for your podcast, Gordon shared that it's important to have a mix of evergreen and timely content, as well as to stay up-to-date with trends and current events. As for monetizing your podcast, he recommended exploring options such as sponsorships, affiliate marketing, and creating premium content for your listeners.

Conclusion: The power of podcasting

In conclusion, podcasting can be a powerful tool for promoting your practice, building connections, and establishing yourself as an authority in your field. By providing value to your audience, staying consistent with your content, and leveraging the opportunities that podcasting offers, you can create a successful and impactful podcast that helps you achieve your business goals.

Links and Resources

• Simplified SEO Global Marketing Experience Cruise, Jul 2023

• PsyChraft Network Home

• The Practice of Therapy

• Private Practice Resources

• Gordon on Instagram: @tpotpodcast

• Gordon on Facebook

• Wise Practice Facebook Community Group

• Whitney Owens on Instagram

• Visit Whitney Owens Consulting

• Email your questions to Whitney