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🗣 In this episode, Lewis Smith and James Eardley are joined by Rachel Greenhalgh (Head of Ecommerce at Add People) and Oliver Eardley (Principal Consultant at Add People). 

Together, they discuss the best ad strategies for high-ticket ecommerce businesses in 2025 and beyond. Learn how to optimise your ad campaigns, leverage AI, and make the most of multi-channel marketing.

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Topics Discussed:

★ AI and Machine Learning for Ecommerce Ads
Discover how AI is revolutionising ad targeting for high-ticket ecommerce businesses in 2025.

★ Best Platforms for High-Ticket Ecommerce Ads
Why Google Ads and multi-channel strategies are the most effective for high-ticket sales.
★ Mistakes to Avoid in Paid Ads
Common mistakes when running paid ads for high-ticket products and how to avoid them.

Links and Resources Mentioned:

• Sign up for Shopify for £1 a month for 3 months: https://dropshipunlocked.com/shopify 
• Sign up with Tide for easy business account management: https://dropshipunlocked.com/tide 
  
  

Key Takeaways:
★ Leverage AI for Precision: Use AI-powered tools, such as Google's Performance Max, to help target your ads more effectively and improve ROAS (Return on Ad Spend).
★ Scale Smartly: Only scale when your campaigns consistently meet or exceed your target ROAS. Start small and scale gradually to ensure profitability.

Learn More:

➡️ For more on launching your ecommerce business with a clear path, visit
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