What's the best email marketing platform for your small business? Are some better than others? Will any of them do?

Well, we've got some thoughts about all this. 

Want to find out? 

Let's go. 

SOME EPISODE HIGHLIGHTS: 

(0:16) Grab our amazing resource Click Tricks totally for FREE!

(4:10) The email marketing platform we use and recommend - Keap.

(6:10) Platforms that aren't good enough for email marketing.

(15:06) Find an email marketing platform that works for you.

(17:38) Check out the price!

(19:42) The email marketing platforms we recommend.

(26:42) Check out The Email Hero Blueprint.

(27:27) Subject lines of the week.

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The email marketing platform we use and recommend - Keap

People always ask us what we think the best email marketing platform is. And the one we've been using for more than 10 years is Keap (which used to be called Infusionsoft). They often sponsor our podcast and events, and we have a super close relationship with them. We think Keap is the best in class, and we always recommend it to any new business getting started with email.

Keap is also the platform we know most instinctively. When we think about building email automations, for example, we think in the way that Keap builds things. Using a platform that works differently is a bit like thinking in one language and then having to say the words in another one. It’s possible, but thinking and speaking in the same language is a lot easier. 

Before we go into the details of what email marketing platforms we think are good, let us tell you about the ones we think you should stay well clear of! 

Platforms that aren’t good enough for email marketing

We think that some platforms on the market don't have the basic functionality to do good email marketing. For us, one key thing that an email marketing platform needs to have, for example, is an API that allows it to connect and integrate with other platforms and tools you use in your business. If the platform doesn’t have an API, it makes it much harder for you to push data into third-party tools to run reports or create email automations. 

With that said, a platform we think is great for hosting a course but not good enough for email marketing is Kajabi, which, at the moment, doesn't have any connectivity. It’s a locked box, and that's a deal breaker for us.

In fact, except for one (GoHighLevel), we haven't come across any all-in-one platforms that are good enough for email marketing. We can see the appeal of these types of platforms because of having everything in one place. However, putting all your eggs in one basket is never the best plan. We've heard of platforms that suddenly stop businesses in a particular niche from having an account with them. And if this happens to you, it’s not just your email marketing you have to worry about, but also your landing pages, your affiliate programme, your calendar, etc. Investing in all-in-one platforms is a false economy. And if you're trying to cut corners, it means you're not seeing your email list as an asset – you’re treating it as a liability, which is a terrifying thought!

Just like Kajabi, we think MailChimp isn't good enough for email marketing. Surprised? But it's true. And that's because they make simple things extremely difficult. When we first set up our business, we used to build email automations for other businesses, and MailChimp was awful! No wonder people started to think email marketing is complicated. If the tool makes it difficult, you’re going to...