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Rory Sutherland is back on the We Have a Meeting Podcast and this is the MOST insightful Rory Sutherland interview ever recorded. In this episode, Rory, Vice Chairman of Ogilvy and one of the most brilliant minds in behavioural economics and advertising, unpacks how human psychology drives decision-making, creativity, marketing, and influence.

Topics covered include:

• Why attention spans aren’t shrinking - they’re polarising

• The hidden psychology of influencer marketing

• How brands can build trust and credibility in the digital age

• The power of counter-trends and revealed consumer preferences

• Why irrational behaviour makes perfect sense in marketing

• How YouTube became our new instruction manual

• Rory’s thoughts on advertising as a force for good

Whether you’re a marketer, entrepreneur, creative, or just fascinated by behavioural science, this conversation will change how you think about marketing, persuasion, and human behaviour.

Watch till the end for Rory’s thoughts on the future of marketing, the role of storytelling, and why understanding human irrationality might just be the most valuable business skill of all.

If you enjoy this, make sure to like, subscribe, and share for more world-class interviews with marketing and psychology legends.