Business to Government Marketing (B2G) Explained

In this episode, we discuss with political consultant Sam Armes for a deep dive into the world of Business-to-Government (B2G) marketing. We're talking about the nitty-gritty of B2G strategies, like how crucial it is to build relationships with the folks making decisions in government and tailoring your game plan to tackle all that red tape. And you know what's really interesting? Selling cutting-edge tech, like Bitcoin, to government agencies. Sam Armes spills the beans on the challenges and opportunities in this space, touching on regulatory hoops and how to get your foot in the door. So, whether Bitcoin enthusiast or just curious about how politics with tech collide, this episode opens the door to how the B2G game is played!

Sam Armes Contact Information:
https://samuelarmes.com
https://twitter.com/samuelarmes
https://www.linkedin.com/in/samuelarmes

Note: Bitcoin and other cryptocurrencies should be viewed as distinct entities.
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Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review
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Support the podcast: https://www.buzzsprout.com/2019013/support
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Additional opportunities to hear from Matt and Chris:
Sales and Marketing Podcast: https://oilandgassalesandmarketing.com
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The Best SEO Podcast is a weekly podcast hosted by internet marketing experts Matthew Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business.

Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.

Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.

Find more great episodes here: bestseopodcast.com

Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:

Support the show

In this podcast episode featuring SEO Specialist Matthew Bertram, the focus is on demystifying Topical Authority in SEO and providing actionable steps to establish it effectively.

Beginning with the definition and importance of Topical Authority, we delve into its benefits and outline a seven-step guide on how to build it.

The steps include selecting a niche, conducting keyword research, covering a broad range of topics, using relevant subtopics, crafting high-quality content, implementing internal linking strategies, and ensuring regular content updates.

The episode also touches on measuring topical authority and introduces five topic research tools.

A summary and FAQ section addressing related concepts such as Semantic SEO and the difference between Domain Authority and Topical Authority round up the insightful discussion, making this episode a valuable resource for both beginners and seasoned SEO practitioners.

By: Rory Piecuch

Source: https://www.gravitatedesign.com/blog/what-is-topical-authority/
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Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review

Support the podcast: https://www.buzzsprout.com/2019013/support
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Additional opportunities to hear from Matt :

• Sales and Marketing Podcast: https://oilandgassalesandmarketing.com

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The Best SEO Podcast is a weekly podcast hosted by internet marketing experts Matthew Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business.

Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.

Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.

Find more great episodes here: bestseopodcast.com

Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:

Is AI search citing your business? Find out free — get your AI visibility audit:

Follow us on:

Facebook: @bestseopodcast
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Powered by: ewrdigital.com

Hosts: Matthew Bertram & Chris Burres

Disclaimer: For Educational and Entertainment purposes Only.

Support the show

Here's the answer by Nicola Agius with the support of Ai.

Source: https://searchengineland.com/best-of-bot-blog-post-local-seo-small-businesses-434396
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Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review

Support the podcast: https://www.buzzsprout.com/2019013/support
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Additional opportunities to hear from Matt and Chris:

• Sales and Marketing Podcast: https://oilandgassalesandmarketing.com

The Best SEO Podcast is a weekly podcast hosted by internet marketing experts Matthew Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business.

Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.

Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.

Find more great episodes here: bestseopodcast.com

Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:

Disclaimer: For Educational and Entertainment purposes Only.

Support the show

A human asks Search Engine Land's ChatBot to create a blog post on the importance of local SEO for small businesses. 

Here's the answer by Nicola Agius with the support of Ai.

Source: https://searchengineland.com/best-of-bot-blog-post-local-seo-small-businesses-434396
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Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review

Support the podcast: https://www.buzzsprout.com/2019013/support
__

Additional opportunities to hear from Matt and Chris:

• Sales and Marketing Podcast: https://oilandgassalesandmarketing.com

The Best SEO Podcast is a weekly podcast hosted by internet marketing experts Matthew Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business.

Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.

Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.

Find more great episodes here: bestseopodcast.com

Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:

Is AI search citing your business? Find out free — get your AI visibility audit:

Follow us on:

Facebook: @bestseopodcast

Instagram: @thebestseopodcast

Tiktok: @bestseopodcast

LinkedIn: @bestseopodcast

Powered by: ewrdigital.com

Hosts: Matthew Bertram & Chris Burres

Disclaimer: For Educational and Entertainment purposes Only.

Support the show

In this episode, we explore the AI-human connection landscape and its relevance. We discuss how AI-driven personalization, chatbots, and virtual assistants strengthen user connections. Dive into the impact of AI on social media, healthcare, and emotional understanding, and how it's revolutionizing education. Discover the future of AI in human connections, engage with us, and gain valuable insights into this dynamic topic as this may be the start of a new mini-series on this topic that has seen a lot of interest from SEOs.

Support the Podcast by leaving a review or better yet buy a consulting session and get to meet Matt one on one! He wants to hear about what you're doing and help you get your business to the next level: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session

Support the podcast: https://www.buzzsprout.com/2019013/support
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The Best SEO Podcast is a weekly podcast hosted by internet marketing experts Matthew Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business.

Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.

Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.

Find more great episodes here: bestseopodcast.com

Follow me at: https://www.linkedin.com/in/mattbertramlive

Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:

Hosts: Matthew Bertram & Chris Burres

Disclaimer: For Educational and Entertainment purposes Only.

Support the show

In this podcast episode, we explore the evolving trends in online user behavior, particularly their shifting search patterns. We discuss strategies to adapt to these changes, emphasizing the importance of personalized approaches and the necessity of establishing online connections in a world where people yearn for meaningful interactions. Additionally, we delve into the growing role of AI in bridging this connection gap.

Support the Podcast by leaving a review or better yet buy a consulting session and get to meet Matt one-on-one! He wants to hear about what you're doing and help you get your business to the next level: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session
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Support the podcast: https://www.buzzsprout.com/2019013/support

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Additional opportunities to hear from Matt:

Sales and Marketing Podcast: https://oilandgassalesandmarketing.com
Search Engine Journal: https://www.searchenginejournal.com/author/matt-bertram
Entrepreneur: https://www.entrepreneur.com/author/matt-bertram

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The Best SEO Podcast is a weekly podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business.

Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.

Additionally, Matt shares his own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.

Find more great episodes here: bestseopodcast.com

Follow me at: https://www.linkedin.com/in/mattbertramlive

Facebook: @bestseopodcast
Instagram: @thebestseopodcast
TikTok: @bestseopodcast
LinkedIn: @bestseopodcast

Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:

Support the show

In this podcast episode, we dive into the dynamic world of SEO and how it's evolving in response to the ever-changing market landscape. We explore the critical role of SEO plugins, dissecting the top options available and how they can supercharge your site's optimization.

Whether you're a seasoned SEO pro or just getting started, this episode offers practical advice and actionable tips to keep your website ranking high and driving organic traffic in the face of market transformations. Tune in to stay ahead in the SEO game and empower your digital presence with the latest tools and techniques.

Support the Podcast by leaving a review or better yet buy a consulting session and get to meet Matt one on one! He wants to hear about what you're doing and help you get your business to the next level: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session
__

Support the podcast: https://www.buzzsprout.com/2019013/support
__

Additional opportunities to hear from Matt:

Sales and Marketing Podcast: https://oilandgassalesandmarketing.com

Search Engine Journal: https://www.searchenginejournal.com/author/matt-bertram

Entrepreneur: https://www.entrepreneur.com/author/matt-bertram

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The Best SEO Podcast is a weekly podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business.

Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.

Additionally, Matt shares his own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.


Find more great episodes here: bestseopodcast.com


Follow me at: https://www.linkedin.com/in/mattbertramlive

Facebook: @bestseopodcast

Instagram: @thebestseopodcast

TikTok: @bestseopodcast

LinkedIn: @bestseopodcast

Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:

Powered by: ewrdigital.com

Hosts: Matthew Bertram

Disclaimer: For Educational and Entertainment purposes Only.

Support the show

In this episode, Matthew Bertram talks about his experience with plugins and whether you should use them or not, as well as their advantages and pitfalls.

He shares personal stories and announces a Small Business SEO Coaching Program! More details to come.

Source: https://wordpress.com/go/tutorials/do-you-need-to-use-seo-plugins-on-your-wordpress-com-site/
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Support the Podcast by leaving a review or better yet buy a consulting session and get to meet Matt one on one! He wants to hear about what you're doing and help you get your business to the next level:
https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session

—

Support the podcast: https://www.buzzsprout.com/2019013/support

__

Additional opportunities to hear from Matt:

Sales and Marketing Podcast: https://oilandgassalesandmarketing.com/
Search Engine Journal: https://www.searchenginejournal.com/author/matt-bertram/
Entrepreneur: https://www.entrepreneur.com/author/matt-bertram

__

The Best SEO Podcast is a weekly podcast hosted by internet marketing experts Matthew Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business.

Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.

Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.

Find more great episodes here: bestseopodcast.com

Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:

Follow us on:

Facebook: @bestseopodcast

Instagram: @thebestseopodcast

Tiktok: @bestseopodcast

LinkedIn: @bestseopodcast

Powered by: ewrdigital.com

Hosts: Matthew Bertram & Chris Burres

Disclaimer: For Educational and Entertainment purposes Only.

Support the show

In this episode, Matthew Bertram delves into the world of keyword research and its pivotal role in shaping a successful SEO strategy. Discover how understanding your audience's cravings and aligning them with your business objectives can lead to content that truly matters. 

We explore the tools and methods that empower you to identify and prioritize the most relevant keywords, offering insights into crafting high-quality content that resonates with your target audience. 

Real-life examples and practical tips highlight the importance of tracking progress and fostering audience engagement. Join us as we unlock the potential of keyword research to supercharge your SEO efforts.

Author: Rachel Leist

Source:https://blog.hubspot.com/marketing/how-to-do-keyword-research-ht

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Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review
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Support the podcast: https://www.buzzsprout.com/2019013/support
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Additional opportunities to hear from Matt:

Sales and Marketing Podcast: https://oilandgassalesandmarketing.com/
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Sign up for Matt’s Office Hours: https://calendly.com/mattbertram/office-hours
—

The Best SEO Podcast is a weekly podcast hosted by internet marketing experts Matthew Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business.

Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.

Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.

Find more great episodes here: bestseopodcast.com

Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:

Is AI search citing your business? Find out free — get your AI visibility audit:

Follow us on:

Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Powered by: ewrdigital.com

Hosts: Matthew Bertram & Chris Burres

Disclaimer: For Educational and Entertainment purposes Only.

Support the show

In this SEO podcast episode, we delve into the compelling reasons why both paid search (PPC) and search engine optimization (SEO) should be integral components of your digital marketing plan. We explore how these two strategies, although distinct, complement each other harmoniously. The episode offers practical tips on leveraging both PPC and SEO effectively, from testing new keywords to retargeting visitors, cross-analyzing data, and dominating the SERP. Moreover, it emphasizes the importance of achieving faster results through PPC, enhancing SEO content via PPC ad insights, understanding your target audience through social media ads, and optimizing your budget for maximum impact. Ultimately, the episode underscores the potent synergy between PPC and SEO, highlighting their capacity to enhance your bottom line and overall marketing program success.

Author: Sam Yadegar

Article Review: https://hawksem.com/blog/how-paid-search-and-seo-work-together/
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Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review
__

Support the podcast: https://www.buzzsprout.com/2019013/support
__

The Best SEO Podcast is a weekly podcast hosted by internet marketing experts Matthew Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business.

Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.

Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.

Find more great episodes here: bestseopodcast.com

Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:

Support the show