Keeping your email list clean and engaged is one of the most impactful things you can do to ensure your email marketing efforts are working for you! 

In this episode, we dive into why list hygiene is essential, how to reengage inactive subscribers, and when it’s time to let go of those who no longer open your emails. As we head into 2025, this is the perfect time to clean your list and set yourself up for success in the new year. 

What You’ll Learn in This Episode:

• Why keeping a clean email list is vital for engagement and deliverability.
• How to segment and tag inactive subscribers effectively.
• The key steps to creating a 3-part reengagement campaign.
• Strategies to reignite interest with fun and personal reengagement emails.
• Why letting go of inactive subscribers will help you improve your metrics and ROI.

Other links mentioned: 

• Episode 161: Email Marketing 101 – What Are Email Analytics and How to Use Them

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