Loyalty programs have become an essential aspect of businesses today, and for good reason. These programs offer a variety of benefits to both customers and companies alike. For customers, loyalty programs often provide exclusive discounts, freebies, and other perks that incentivize them to continue patronizing the business. On the other hand, companies benefit from increased customer retention rates, higher revenue, and valuable insights into consumer behavior. With so many advantages to gain from implementing loyalty programs, it's no wonder why they have become a popular strategy across various industries, including the salon industry. In this Digital Debrief episode, Scott and Sarah are going to fill you in on the biggest mistake you may be making with your salon’s loyalty program without even knowing it. 

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