Unlock the full potential of your roofing business with proven marketing strategies that deliver real results. In this episode of the Roofing Success Podcast, Jim Ahlin shares his insights on how to build a marketing plan that works—without falling into the usual traps. Drawing on his experience working with hundreds of contractors, Jim explains how to set achievable revenue goals and create an omnipresent brand. He advises against chasing fleeting trends and stresses the importance of consistency and a solid foundation.

Jim takes us through the key components of lead generation and conversion, highlighting how to align sales targets with lead volume. He emphasizes the need to measure these metrics carefully so your marketing strategy supports your overall business goals. By defining your ideal customer and crafting the right message, you’ll learn how to choose the best platforms to reach your audience, whether you’re targeting storm restoration clients or retail markets. Understanding your customer’s needs, addressing their pain points, and overcoming objections like price and indecision are all essential.

The episode also reveals the secrets to crafting marketing messages that build trust, demonstrate value, and highlight your local presence. Jim covers everything from split testing to using Google Ads, social media, and traditional advertising. He also discusses the importance of a strong website that converts visitors into leads and appointments. With automation tools and an integrated approach to SEO, Google Ads, and social media, roofing businesses can stay competitive and grow in 2025 and beyond. Tune in for actionable advice on how to invest wisely in your marketing to take your business to the next level.

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