Ecommerce Playbook: Numbers, Struggles & Growth

The Black Friday Budget Mistake That Could Tank Your Monthly Sales


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Are you making the critical Black Friday budget mistake that could sabotage your entire month’s revenue? In this episode of the Podcast, we talk about why underspending on Black Friday could be the biggest misstep for your November sales and how to avoid it. 

Taylor breaks down the importance of concentrated spending on Black Friday and Cyber Monday and shares actionable insights on pacing your budget for maximum returns. Don’t let outdated strategies or early-bird sales trends pull you away from what really works!

Topics Covered:

  • The unique opportunity Black Friday provides for ecommerce brands

  • How to avoid spreading your budget too thin leading up to Black Friday

  • Data-backed insights on why Black Friday outperforms other sales days

  • Tips for maximizing efficiency on Black Friday and Cyber Monday

  • If you’re looking to make the most of your holiday sales season, this episode is a must-watch. Hit subscribe for more eCommerce strategies and tips, and make sure you’re ready to win big this Black Friday!

    Show Notes:

    • Go to https://your.omnisend.com/CTC to 20% off your first 3 months with code CTC20.
      • The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm
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