Do you have an awesome product but your influencer marketing isn’t taking off the way you had hoped? Influencer marketing is a wonderful tool for direct-to-consumer brands with well-established products. It works great for many businesses but can fall short for those who are not executing it in the right way. So, in this episode, I will be sharing the top ten reasons we see influencer marketing not working for brands and what you can do to avoid these common mistakes.

You can find show notes and more at: http://www.kynship.co/blog/012  

Planning a Black Friday/Cyber Monday marketing strategy is the key to standing out from the crowd of advertising. Unfortunately, there is also the looming recession to consider, so for many business owners, budgets are getting tighter than usual. So, how can you make the most of your marketing budget while still getting quality content that you can use to promote your brand? In this episode, I will be sharing what steps to take to get high-quality content while being mindful of costs, shipping, and timelines.

You can find show notes and more at: http://www.kynship.co/blog/011 

User-generated content gives your potential customers an idea of how your product/service could fit into their lifestyle and is a great way to authentically resonate with your audience while keeping them engaged. Unfortunately, gathering this content can be time-consuming and tedious, which is where UGC platforms come into play. But are UGC platforms all they’re cracked up to be? In this episode, we will be sharing everything you need to know about UGC platforms so that you can make an educated decision about marketing options for your business.

You can find show notes and more at: http://www.kynship.co/blog/010 

Building a strong influencer marketing program for your business can be time-consuming and monotonous when you’ve got the rest of your company to take care of. It is also a lot of work for just one person to do an excellent job of alone. So, how do you begin incorporating influencer marketing into your marketing plan if you don’t have spare time? In this episode, we will explain the benefit of hiring an agency or outsourcing this part of your marketing to ensure you get the most reach with the most return.

*This episode was recorded directly after episode 6*

You can find show notes and more at: http://www.kynship.co/blog/009  

Content (whether this is video, written, or imagery) is the most important piece of marketing for your brand. More than ever before, customers are choosing to research products and services through their online presence and the influencers who are promoting them. However, as an entrepreneur or business owner, it can be tricky to know when to start creating content and where to even begin. So, in this episode, we will be explaining how to go about creating amazing content for your brand without blowing out your marketing budget.

You can find show notes and more at: http://www.kynship.co/blog/008 

If you’re a brand with a product that caters to athletes or folks who watch sports, then you would probably love to get your products in the hands of an athlete so they can promote your business. So, how do you connect with these athletes to make this dream a reality? And where do you even begin when reaching out to teams and individuals? In this episode, we discuss everything you need to know about having your products promoted by athletes (both professional and college level), including how, when, and where to go to find the athletes to partner with.

You can find show notes and more at: www.kynship.co/podcast/007   

No matter what niche you are in, you can find influencers who have established themselves as authorities in that industry. These people have built respect and trust with their audience and have a following that will purchase anything they recommend. But how do you get your product into the hands of these individuals? In this episode, we will be explaining how to get started with influencer marketing for your business and how to gift your products to influencers for optimal creative video content.

You can find show notes and more at: www.kynship.co/blog/006   

Influencer marketing as a channel has proven to be incredibly powerful for brands and businesses to grow their reach towards their targeted audiences. But how do you know when it is the right time to start investing in influencer marketing for your brand? And once you’re ready to start investing, how do you go about getting started? In this episode, we break down the “when” and the “how” of influencer marketing for your business.

You can find show notes and more at: www.kynship.co/blog/005   

Influencers gain the trust and loyalty of their viewers and can quickly bring those viewers to your brand if you decide to work with them. This type of marketing is not restricted to celebrities either. Many brands are turning to influencers who have built highly engaged smaller audiences. So, where can you find these influencers? And how do you decide which influencer is right for your brand's marketing? In this episode, we will share tips and tricks for finding and choosing influencers for your business.

You can find show notes and more at: www.kynship.co/blog/004  

If you have searched influencer marketing online, you’ve probably come across plenty of conflicting information. Who do you reach out to? How do you get started? What even is influencer marketing? It can be incredibly difficult to navigate influencer marketing as a brand if you don’t know what you’re doing. So, in this episode, we’re going to break it down and guide you through the basics so that your brand can start upping the marketing game and increasing revenue.

You can find show notes and more at: www.kynship.co/blog/003