Only a decade ago, brands existed on the fringes of social. Now, entire businesses are built and marketed around it. Impressive, right? Even more so when you remember that two decades ago, most social apps we use today hadn't even been invented.

Twenty years on, how are Monzo, Surreal and Lick – three brands who owe a lot of their success to their thriving social channels – integrating this into their wider marketing mix? And how are traditional publishers like ITV Studios adapting to a social-first mindset as the lines between content and broadcast blur?

Catch up with the panel now and you'll learn:

• Amie's content hack that saved you time creating content and gives you more time building innovative ideas
• What 'brandformance' is and why it's top of the priority list for Surreal's marketing team in 2025
• Claire's top tip for your internal teams to make your storytelling shine.

You can also watch the full panel over on our website.

https://www.socialchain.com/social-minds/insights/the-brand-panel-with-itv-studios-monzo-surreal-and-lick/

Got a question or suggestion for the Social Minds podcast? Get in touch at [email protected].