The Bright Balloon

Let's talk about something everyone has... a birthday! And in our industry, we appeal to practically everybody. We aren't limited by the age of our customers like some other niches are (flowers and coffee, for example).

So let's talk about four ways you can run birthday balloon promotions in your business (plus one way you shouldn't), all while staying profitable and not losing your mind trying to keep up with hundreds of customers' birthdays.

TIMESTAMPS:

02:13 - what NOT to do for your birthday balloon promotion

02:52 - make it about your birthday

04:20 - fill your calendar with a short-term sale

06:11 - limit your birthday delivery products

08:52 - run a giveaway while expanding your reach & staying in control of the cost

RESOURCES MENTIONED:

Havin' A Party Wholesale

Asset Lab

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Support the show

www.thebrightballoon.com

planner | courses | templates

@thebrightballoon

I first met Jeff at Balloon Boss Summit, where he was one of my favorite instructors because he simply knows... his... stuff! In this episode, he dishes out tons of online marketing tips... from local SEO, to website formatting, to making it easier for your customers to contact you. I took a ton more notes from our chat while editing the episode!

And he knows the balloon decor community, too. He's been working with businesses in our niche from all over the world for about five years.

Listen in, and I'm confident you will find at least one idea for a goal or area to improve on in your business.

TIMESTAMPS:

05:16 - About Jeff's business, Asset Lab

07:35 - What local search SEO is

13:02 - Three things you should do for your business ASAP

15:13 - Jeff's recommended number of Google Reviews before focusing elsewhere

25:13 - How you can get a report on your local competition

27:53 - Examples of good and bad ideas for your website

35:10 - Why to consider working with marketing experts

RESOURCES MENTIONED:

BalloonCoach.com

Asset Lab & a Free Search Grid Report

Havin' A Party Wholesale

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Support the show

www.thebrightballoon.com

planner | courses | templates

@thebrightballoon

Today I'm talking about lead sources with my Digital Strategist, Nicole. She's giving us tips for not only how but why to track our lead sources (where our customers hear about our businesses).

It's a super straight-forward episode with action steps you can take today with the help of her free download.

TIMESTAMPS:

02:37 - how to set up your lead source collection method

05:04 - some basic options for lead source collection

05:30 - another automation tool we're a fan of

08:27 - what we can do with this data

11:03 - my opinion of your most important lead source

17:05 - recap

RESOURCES MENTIONED:

Havin' A Party Wholesale

AssetLab

Know Your Top Lead Sources

RELATED EPISODE:

9. You Are Five Minutes Away from Total Marketing Clarity

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Support the show

www.thebrightballoon.com

planner | courses | templates

@thebrightballoon

This episode is going to give you little tips to keep your goals at the front of your mind for the entire year - without using any brain power at all! Plus, I share an absolutely crazy story about a New Year's Eve balloon drop that only my fellow balloon people will truly understand.

TIMESTAMPS:

02:53 - My panic-inducing New Year's Eve balloon drop experience

08:23 - Wallet windows

10:55 - Screen savers

14:00 - Passwords & pin codes

16:46 - A different way to think about resolutions and goal-setting

RESOURCES MENTIONED:

The Bright Balloon Business Planner

Havin' A Party Wholesale

BalloonCoach.com

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Support the show

www.thebrightballoon.com

planner | courses | templates

@thebrightballoon

This final episode of the year will actually walk you through the year end review process laid out in The Bright Balloon Business Planner... from how your business made you feel, to the numbers inside of your business, to how to use this information for next year.

I really believe that tracking your business stats is like the first step in achieving your business goals, because if you know your numbers, then you can make a plan to grow!

TIMESTAMPS:

01:32 - Consider how your business made you feel

02:38 - Finances

05:44 - Business stats

09:27 - My hope for how this process and the planner will help you

10:19 - Next steps for The Bright Balloon Podcast

13:12 - 12 Days of Christmas: top 12 most downloaded episodes from the podcast

TOP 12 EPISODES:

1. Does your Instagram bio have these three things?

2. Three FREE upgrades you can make in your business today!

39. How I Price My Organic Garland

37. Pricing, competition and networking | Tiffany from Confetti Castle

3. Get control of your client communication!

5. Investing In Education | An Interview with Balloon Coach, Joette Giardina

4. Put Your Business on the Map

47. Vendor Showcases with Ali from Charming Garlands

50. The Great Balloon Shortage! | Joe from Havin' A Party Wholesale

61. Getting Organized with Lilly, The Creative Heart Studio

6. Expanding Your Network With Styled Shoots

26. Cold Outdoor Decor Tips with Megan Raysby

Suport the show

www.thebrightballoon.com

planner | courses | templates

@thebrightballoon

I came away from the Balloon Boss Summit so motivated about 2022, but didn't feel like I had a great way to track my goals and plans for the year. A lot of other planners I found were way too intense for what I was looking for, yet I knew I needed to get my goals in writing to keep me focused.

So I went for it and made my own planner that will help me not only set great goals, but figure out a plan for getting there, and provide me with some evidence as to why I did or did not meet the goals when next December rolls around.

I really hope The Bright Balloon Business Planner can help you set up a clear path to your 2022 goals, too!

WHAT'S INSIDE / TIMESTAMPS:

05:20 - Goal tracking & how to set goals in a way that makes them accomplishable

08:18 - Tracking your business stats

11:32 - Business growth ideas

13:01 - Calendar & Expense Audit

RESOURCES MENTIONED:

The Bright Balloon Business Planner (print on demand and digital versions)

RELATED EPISODES:

53. Set It Up September | Calendar Audit

23. Start Your Year With a Calendar Audit

Support the show

Back by popular demand, here's another laser-focused episode full of action steps you can take in your business today that will lift so much mental energy off your plate.

Overview:

02:25 Instagram saved responses

03:43 Canva content scheduler

05:47 Auto savings at your bank

09:15 Annual calendar reminders

10:36 Subscribe to your favorite podcasts

RESOURCES MENTIONED:

Customizable Color Chart

Canva

Today we are talking about organization with the Queen herself, Lilly from the Creative Heart Studio. She explains her top tips to organizing your balloon studio and an exciting new product announcement!

Follow Lilly Here: https://thecreativeheartstudio.com/

See photos of Lilly's workroom here: https://thecreativeheartstudio.com/blogs/projects/work-room-reveal

Download your custom color chart here

*Apologies for the audio quality in this episode. Improvements coming soon and the interview is worth the listen!

In this episode, I talk with Erin of the Young and Wild Balloon Co. about how a custom color chart can help your balloon business run more smoothly.

We each use ours differently, too! Listen in to hear how we use them and how it has reduced stress in each of our businesses.

We also end up talking a bit about making our first hires and making friends in the business.

Big thanks to Erin for sharing your experience and this super helpful resource!

TIMESTAMPS:

02:47 How the color chart came to be

04:23 How to use our new color chart resource & what's included

06:15 How Erin uses her color chart and how it makes her life easier

07:48 How I use my color chart

11:56 Another thing Erin inspired me to do

14:55 An Instagram tip we got from another business balloon owner, Mallory

16:41 How and why you should connect with other balloon business owners

24:29 How my color chart helps my inventory process

25:01 A preview of what next week's episode is about

RESOURCES MENTIONED:

Custom Color Chart | Multi-Brand

Canva

RELATED EPISODES:

41. Making your first hire | Erin from young and Wild Balloon Co.

59. Three ways you can stand out | Streamlining your customer experience

In this episode I chat with Nicole, my first hire, about what kinds of things you can do to improve your customer experience... that don't require more balloon skills.

And bonus - many of these suggestions free up your mental space, too!

Listen in to hear our suggestions and what resources we have for you that can meet you wherever you're at in your business.

TIMESTAMPS:

01:12 How Nicole and I met and started working together

02:36 The first thing you can focus on

04:06 Some frustrating buying experiences we hope you never impose on your customers

06:00 How to keep each job moving along smoothly

08:07 Our streamlining resources

13:45 What you can look forward to by setting up new systems

16:34 Cool tools & features within the 17hats CRM

RESOURCES

Customer booking working & templates from The Bright Balloon

17hats service packages from Let Nicole Help