The Business of Video Production

Should you sell your video services as packages, or create customised proposals for every client?

In this episode, Ryan Spanger breaks down the pros and cons of both approaches. You’ll learn when packages make sense, when they can actually hold you back, and how customised proposals can help you position yourself as a trusted expert rather than just another vendor.

Ryan also shares how he uses both models in his own production company, and how to find the balance between simplicity and strategy.

If you’ve ever wondered how to make your sales process more effective, easier for clients, and better aligned with the kind of business you want to build, this episode will give you plenty to think about.

Learn more about Ryan’s coaching for video business owners at ryanspanger.com/coaching

A clip from Chris Do sparked a discussion inside my mastermind group.
His advice: “Never justify. Never ever.”
It’s bold, but is it the right move?
In this episode, I dig into where this idea helps and where it can hurt.
Especially if clients keep asking you to explain your pricing.

https://www.ryanspanger.com/video-business-mastermind

A listener asked me a question that many video production business owners have quietly wondered about.
Is it really possible to build a $500K-a-year business?

In this episode, I share my honest take on what it takes to reach that level, what holds people back, and what actually matters more than turnover.

We’ll look at why profit is the real measure of success, what happens when you rely too much on word of mouth, and why building a predictable lead system is essential if you want to grow.

I’ll also share what I’ve seen with clients who were already turning over strong numbers but still felt stuck, and what helped them finally break through.

If you’ve ever wondered how far you can take your business and what it would take to get there, this episode is for you.

Find out more at ryanspanger.com.

We’re in the final stretch of the year. The championship quarter.

In sport, this is when the game is won or lost. In business, it’s the window that decides how you finish, and how you start next year.

In this episode, I’ll share why Q4 is your chance to finish stronger than you started, avoid the wrong kind of regret, and set yourself up to win in 2026.

The year’s almost over. The window is open now. Use it. And if you’d like to do this with guidance and support, join me.

A lot of video production business owners tell me they’re working harder than ever, yet not always moving forward the way they want.

Over the years, I’ve noticed a set of patterns that often seem to hold people back. I’ve seen them in my own work, in colleagues, and in the clients I coach.

In this episode of The Business of Video Production Podcast, I’ll share what these patterns are, what they look like, and why they matter. See if they sound familiar, and more importantly, think about what might change for you if you could get on top of them.

And if you’re serious about taking your video business further, check out my coaching at ryanspanger.com. It’s where we go deeper into these ideas and put them into action.

Some clients look like trouble. The kind you want to avoid.

But what if the messiest situations are actually the most valuable?

In this episode, I explore what it really means to be The Wolf. Cool under pressure. Useful when it counts. The person people turn to when everything is on the line.

RyanSpanger.com

Hiring help is one thing. Learning how to lead them is another.

In this episode, I share what it really takes to lead a team in a video production business. From creating a clear vision, to setting people up with simple systems, to giving feedback in a way that builds trust instead of resentment.

You’ll hear about the mistakes I’ve made, the lessons I’ve learned, and the practical steps you can take to get the best out of your team. Whether that’s freelancers, contractors, or staff.

If you’re ready to take the next step in your video business, I can help you put the right systems in place, hire the right people, and grow into the role of a leader. Find all the details at www.ryanspanger.com.

Life has a way of showing you when it’s time to change. At first it whispers. Ignore it for long enough and the message gets louder.

In this episode, I share a story from my own video business about what happens when you hold on to something that’s lost its shine, and the surprising strength that can come from letting go.

So what is your business trying to tell you right now?

What happens when your video business grows beyond what you can handle alone?

In this episode, I share my journey of moving from a one-person operator to leading a team: from hiring freelancers and interns to building an in-house crew. You’ll hear the fears I had about bringing in help, the mistakes I made, and the lessons that reshaped my video production company.

Whether you’re running a solo video business, occasionally bringing in freelancers, or already thinking about your first hire, this conversation will help you decide where to take things next.

If you’re ready to start thinking about growing your video business beyond yourself, this episode will show you where to start.

A new prospect approached me this week with an interesting request. On the surface, it sounded flattering. But when I thought about it, I realised what he was really asking for was something I’ve learned to say no to.

In this episode, I’ll share how I handled it, why I have a firm rule about it, and where I put that energy instead.

The20 - A mastermind for video business owners ready to stop doing it all themselves, and build a real business